LinkedInKate Haberbusch

Kate Haberbusch

Digital & Content Marketing Lead at Homepolish

Location
Greater New York City Area
Industry
Design
Previous
  1. General Assemb.ly,
  2. Fab.com,
  3. QDS by Kate Haberbusch
Education
  1. Marist College
Recommendations2 people have recommended Kate
Websites
500+connections

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500+connections
Marist College

Marist College

Communications: Creative Advertising, Minor: Spanish

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Background

Experience

Digital & Content Marketing Lead

Homepolish
– Present (8 months)

Social Media Manager

General Assemb.ly
(11 months)New York, NY

Social Media Coordinator

Fab.com
(1 year 8 months)New York, NY

-Launched and managed all social channels for Fab including: Facebook, Twitter, Instagram, Pinterest, You Tube, Tumblr & Google+ (communities totaling over 1 million fans worldwide)
-Created and supervised a global social media monitoring and response system consisting of over ten customer service agents
-Served as the public facing brand voice on social media
-Strategized and executed a social media component to all marketing campaigns
-Generated average organic revenue on social channels of over $75k per month
-Sourced and leveraged engaging, shareable content from third parties, fans and press
-Researched and reported on emerging trends and developments in the social media space
-Constructed and maintained social media crisis plan

Jewelry Designer / Business Owner

QDS by Kate Haberbusch
(1 year 3 months)New York, NY

-Owned and operated independent jewelry line
-Managed all design and business functions including: purchasing of materials, design, production, sales, client service, budgeting, accounting, advertising, promotion, tracking of inventory and website design
-Engaged online audience and acquired new clients through social networking outreach via Facebook, Twitter, Tumblr, Instagram, Etsy and Pinterest

Coordinator, A&R Operations

Island Def Jam Music Group
(less than a year)

-Maintained and updated library of unreleased music
-Coordinated studio sessions and retrieval of masters
-Monitored recording schedules for timed delivery of new music
-Communicated recording timeline to other internal departments
-Routed and tracked unreleased music for executive and legal approval
-Arranged the production of promotional music with third party vendors
-Developed and maintained relationships with recording studios

Artist Management Coordinator

Rock Ridge Music
(1 year)

-Supplied day-to-day management services for several recording artists
-Provided product planning and management for new album releases
-Developed and executed direct-to-consumer album and merchandise sales campaigns
-Managed and maintained artist’s social networks including Facebook, Twitter, Myspace, Blogger, etc.
-Performed online marketing outreach surrounding album releases and/or touring

Assistant

Hoffman Entertainment
(2 years)

-Supported in day-to-day activity for both established (John Mellencamp, Gavin DeGraw) and growing artists (Your Vegas, Jessie Baylin)
-Liaised between all touring personnel for national and international touring efforts
-Oversaw online and print marketing and publicity campaigns for new album releases
-Analyzed and tracked album sales, radio and video play
-Provided in-house tour management for growing artists including advancing, coordinating travel arrangements and management of street teams

Assistant

CEC Management
(6 months)

-Assisted managers in day-to-day tasks for diverse roster of artists
-Managed and maintained work and travel schedules for President of the company
-Tracked expenses and commissions of all artists
-Researched potential additions to current roster of artists

Intern

Magus Entertainment
(6 months)

A&R Intern

V2 Records
(6 months)

Marketing/Promotions Intern

Rainbow Media
(4 months)

Fuse Music Television

Publications

Meaningful Data: Learnings From OK Cupid(Link)

General Assembly Blog
February 2014

A look into meaningful data and how OK Cupid analyzes user activity to make smarter, more informed decisions moving forward.

6 UX Strategies to Make Your Site More User Friendly(Link)

General Assembly Blog
May 2014

A summary of some UX best practices used to create more user friendly websites.

Fundraising on AngelList: 4 Tips to Get Noticed(Link)

General Assembly Blog
March 2014

Ways to get noticed on AngelList and connect with angel investors to fund your startup.

The Making of Drakeweather.com(Link)

General Assembly Blog
February 2014

Q&A with GA Front-End Web Development student Tom Galle who created the viral hit Drakeweather.com.

7 Ways to Optimize Your LinkedIn Profile for a Digital Marketing Job(Link)

General Assembly Blog

7 key areas of your LinkedIn profile you can optimize to land a digital marketing job.

Capitalizing on Error: Making the Most of Your 404 Page(Link)

General Assembly Blog
June 2014

While the 404 page signifies error, it doesn’t have to kill the mood. The design of a 404 page is an important piece of the user experience puzzle, but often overlooked in the creation process. To avoid the frustration of a user hitting this roadblock, there are a few key things you can do to promote an engaging and branded experience:

What Elon Musk's Opening of Tesla Patents Means for Open Source(Link)

General Assembly Blog
July 2014

A look at the history of open source software and potential future parallels for the hardware industry after Elon Musk's recent announcement to open Tesla Motors patents to everyone.

Skills

Education

Marist College

Bachelors, Communications: Creative Advertising, Minor: Spanish

Activities and Societies: Women's Lacrosse Division 1 MAAC Conference

Languages

  1. Spanish

Interests

  • Social Media Trends
  • Creative Marketing
  • Customer/Client Experience
  • Photography
  • Jewelry Design
  • Interior Design.
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