Joe Hanson

Joe Hanson

Marketing Program Manager @ Rainforest QA

Location
San Francisco, California
Industry
Computer Software
Current
  1. Rainforest QA
Previous
  1. PubNub,
  2. SmartRecruiters,
  3. Ricoh Americas Corporation
Education
  1. California Polytechnic State University-San Luis Obispo
Recommendations3 people have recommended Joe
Websites
  1. Personal Website
500+ connections

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Experience

  • Marketing Program Manager

    Rainforest QA
    – Present (6 months)San Francisco Bay Area

    - Email Marketing: Nurture drip, cold outreach, monthly newsletters, and customer communication. Architected a comprehensive email marketing program including scraping relevant sites for contacts, data enrichment for segmentation, writing of email content and extensive A/B testing of copy and subject lines. Email programs were responsible for 30% of webinar attendance resulting in 200k in additional sales pipeline.

    - Social Media: Manage organic and paid social channels. 2x organic engagement and 10% follower growth/month.

    - Sales Enablement: Created sales enablement tools for sales team including data sheets, one-pagers, and case studies.

    - SEO & Website: Responsible for all SEO monitoring and optimization. Wrote all copy and spearheaded design for “Why Rainforest?” and Rainforest Use Cases campaigns, which led to 10% growth in organic traffic in first month.

    - Sales Enablement: Created sales enablement tools for sales team including data sheets, one-pagers, and case studies.

  • Content Marketing Manager

    PubNub
    (2 years 9 months)San Francisco Bay Area

    Content: Oversee the creation and curation of outbound web content. Write blog posts and customer case studies, manage and editor-in-chief of the PubNub Blog and content calendar, manage customer communication and product announcements, oversee video production process, website/product copy writing.

    Community: Manage all PubNub social channels (obvious ones + SlideShare, Google+ communities, Youtube/Vimeo)

    Achievements:
    - Content syndication to 3rd party websites/social increased referral traffic 147% in 12 months
    - Rigid content creation/publishing on /blog increased page views by x131
    - Regular blog contributor to industry leaders in IoT including Texas Instruments, Atmel
    - Went from 1-2 linkbacks on 3rd party websites to 10+ per month

  • Blogging Intern

    SmartRecruiters
    (4 months)San Francisco Bay Area

    Content production, social media outreach, and copy writing.

  • Account Executive I

    Ricoh Americas Corporation
    (6 months)San Francisco Bay Area

    Managed current accounts while prospecting for future customers. Utilized Sales Force CRM to manage sales’ pipeline and forecast new opportunities. Completed intensive, 6 week sales training program that covered all aspects of the sales process.

    Closed $27.2k in equipment sales in first month. Achieved 151% of plan for quarter.

  • Marketing and Promotions Intern

    San Luis Obispo Blues Baseball
    (7 months)San Luis Obispo, California Area

    Developed and executed all marketing and promotions during the 2011 season. Public relations liaison for the Blues Organization to San Luis Obispo and the Central Coast.

    Broke both single game and season attendance records for 2011 season.

Education

Skills

Organizations

  • Phi Kappa Psi International Fraternity

    Treasurer, Director of Finance
  • Interfraternity Council

    Director of Scholarship
  • Phi Alpha Theta History Honor Society

    Member

Volunteer Experience & Causes

Organizations Joe supports:

  • Movember Foundation
  • The Leukemia & Lymphoma Society

Recommendations

A preview of what LinkedIn members have to say about Joe:

  • Joe has a number of qualities that make him an invaluable asset for any marketing team. He learns incredibly fast, often working through a challenge quickly and delivering a solution that exceeds your expectations. Rather than simply getting the job done, Joe takes initiative and is always looking for ways to improve the process and finished product. It's the type of independent thinking and problem solving that you just can't teach. Joe has the rare ability to think creatively but also to crunch numbers to gain insight into a marketing problem. He works on projects as diverse as compiling and reporting on our weekly marketing dashboard, writing compelling blog content, monitoring and growing our social channels, composing and delivering marketing emails and writing marketing collateral like in depth customer case studies. He works equally well as part of a larger team or independently. I would recommend Joe to any marketing team looking for a person who contribute on day one and deliver results.
  • Joe is a top notch sales professional with a very bright future ahead of him. I hired Joe straight out of college, and was instantly impressed with his great attitude and outstanding work ethic. He has a super sharp mind and is one of those special individuals that has all of the intangeable qualities that make a great sales professional. Customers love him, team members love him, he inspires others around him to be their best, and he can close business. Despite many internal organizational challenges Joe was able to deliver consistent results right out of the gate and has not looked back since. I look forward to seeing the exciting places that Joe's career will take him.

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