Jennifer Pettinger

Promotional products are items branded with a company’s logo or message, used in marketing and sales to promote a brand, event, or campaign. They can be highly effective in increasing brand awareness, creating customer loyalty, and generating leads. Here are some tips on using promotional products effectively: -Choose Relevant Items: Select products that align with your target audience’s needs and interests. For example, tech-related items like USB drives or phone chargers are great for tech-savvy audiences. -Branding: Ensure that your company’s logo, name, and contact information are clearly visible on the product. The design should be eye-catching but not overwhelming. -Usefulness: Choose items that recipients will find useful in their daily lives, such as tote bags, water bottles, or notebooks. The more frequently an item is used, the more exposure your brand gets.

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Is it time to explore the sale of your promo/swag/uniform or print business? If you’re like most business owners, you have thought of selling your business from time to time. Whether you are looking to retire, start a new career, or cut back on the amount of time you are spending at work, we can offer an ideal exit strategy for you! If you’re interested in selling your business, let’s connect! Proforma is the $600 million sales and marketing leader powered by robust tools, resources, and the industry’s most cutting-edge technology. We’re seeking aggressive growth through pursuing acquisitions of print/promotional products distributors and print shops. As a fellow business owner, I know how hard you’ve worked, the risks you’ve taken, and how proud you are to be where you are today. I invite you to discover how you can maximize the sale of your business as well as gain pertinent information regarding: ·       Business valuation ·       Maximizing sale value ·       Succession planning If you are interested in discussing the sale of your business, be it now or sometime in the future, I would welcome the opportunity to learn more about you and your company. Please feel free to contact me at 602.327.3622 or 602.888.0708 or at greg.marks@proforma.com for a confidential discussion. I have been associated with Proforma for the last 12 years, owning and operating a Phoenix, AZ franchise. We are an INC 5000 recipient! We have been associated with Proforma for the last 12 years, owning and operating a Phoenix, AZ franchise. Work with an INC 5000 recipient! Cheers to a better future!

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At BPI Color, we understand that your website is more than just an online presence—it's your brand's digital front door. That’s why we’re thrilled to offer custom web design and hosting services that not only look stunning but drive results. Our team crafts tailored websites designed to captivate your audience, communicate your message clearly, and provide a seamless user experience. Whether you’re building your brand from the ground up or refreshing your current site, our strategic approach ensures your business stands out in a crowded online space. Ready to transform your digital presence and engage your audience like never before? Learn more about how we can bring your vision to life: https://lnkd.in/gtG7nH8Q Let’s create a website that not only represents your brand but elevates it. #WebDesign #DigitalBranding #BPICOLOR #BusinessGrowth #BringYourBrandToLife

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Swag marketing is a vibrant and effective strategy that elevates brand visibility and loyalty in a way that traditional advertising mediums struggle to match. When we say, "We do it all," it's not just a boast about our range of services; it's a commitment to creating a comprehensive and immersive brand experience. From custom-designed apparel and accessories to innovative gadgets and gizmos, swag marketing allows a brand to physically infiltrate the lives of its target audience, turning everyday items into potent reminders of the brand's presence and values. This approach leverages the power of tangible products to create a tangible connection, making the brand a part of the consumer's daily life. By doing it all, these companies are not just providing a service; they're crafting a unique narrative around their brand, ensuring it resonates deeply with their audience. WE ARE SWAGABILITY! PRINT IS EVERYWHERE AND, IN EVERY WAY, BOOKS, NOTEPADS, MAGAZINES, MENUS, PENS, COFFEE CUPS, BOXES, MAILING, TO SHIPPING GET YOUR BRAND OUT THERE! / #CALLME 😉

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Direct Mail: Your Secret Weapon for ROI in 2025 In today’s digital overload, direct mail is more than just relevant—it’s leading the way with an average ROI of 29%, outperforming many digital channels. It’s not just mail; it’s a strategy. When you pair tactile, personal messaging with data-driven targeting and creative design, you get campaigns that truly stand out—and convert. Curious about how direct mail can elevate your marketing? Let’s connect and explore how we can create impactful, results-driven campaigns together. Reach out today! kkerttu@alliedrethink.com https://alliedrethink.com/ #DirectMail #MarketingSolutions #DriveResults

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Get to know GTL!!

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Every business goes through tough times. We’ve had our fair share of them. But it’s how you handle those moments that define your long-term success. We’ve been through market downturns, economic challenges, and shifts in the print and digital marketing industry. What’s gotten us through is a combination of resilience, adaptability, and staying focused on our clients' needs. When things get tough, it’s easy to panic or react impulsively. But I’ve found that if you keep your eyes on the bigger picture and continue to serve your clients with the same dedication, you’ll come out stronger.

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Direct mail marketing is making a comeback in the digital era. Street Fight Magazine delves into how businesses can integrate direct mail into their marketing strategies, connecting with customers in a tangible and personal manner. From creative design to data-driven targeting, direct mail proves to be a powerful complement to digital marketing efforts, engaging customers on a whole new level. Check out the insightful article here: https://lnkd.in/er3PQamh #directmailmarketing #businesstrends #directmail #marketing

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Networking is key to business growth! This article shares 5 tips for building strategic alliances. Want to make a lasting impression? Let us design and print standout business cards that reflect your brand. Contact us today!

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A strong brand is built on consistent messaging, visuals, and experiences across all touchpoints. Over 20+ years working with small and medium-sized businesses, I've seen first-hand the impact of consistent branding on customer loyalty and trust. No matter how great your product or service may be, if your brand lacks consistency, it can create confusion and mistrust among consumers. That’s why you should make sure your brand is consistently represented in everything from your logo and packaging to your website and social media presence. The stronger your brand image, the easier for customers to recognize and remember you. And at the end of the day, the more memorable your brand, the more likely customers are to choose you over competitors. #BrandConsistency #CustomerLoyalty #BrandRecognition

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A New Perspective When someone inquires about your job, how do you reply? My typical answer might be, "I sell commercial print." While that accurately describes my role, it doesn't capture the essence of what I really do. My true work involves supporting my clients in expanding their businesses, connecting them with their target audiences and helping them stand out from the competition. I focus on problem-solving and crafting effective solutions. The tools I use to achieve this include print, signage, promotional materials and fulfillment services. Sometimes, a slight shift in mindset can lead to remarkable changes. #BusinessGrowth #ClientSuccess #ProblemSolving #CommercialPrint #MarketingSolutions #BrandDifferentiation #MindsetShift #PrintIndustry #SalesStrategy

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A Timely Direct Mail Reminder in Honor of National Poster Worker Day (July 1st) When your marketing efforts add up, so does your revenue. Our omnichannel solutions maximize your ROI by allowing you to reach your customers wherever they are - including in their homes. We're so grateful for the hardworking postal workers who help ensure our mail arrives at its destination! Check out our blog post to learn more about how direct mail can reinforce your advertising campaign. #DirectMail #Marketing #Omnichannel #NationalPostalWorkerDay

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DIRECT MAIL - ART, or SCIENCE? Nonverbal communication can say a lot about what we think... When it comes to well executed direct mail promotions, I believe it's both - an art, and a science. There's no denying people enjoy the aesthetics of good design... THE ART. Colors that evoke emotions. Lines and curves that elicit feelings inside and an impact on both our heart and our head that can be unexplainable. We must then ask the question - WHAT can be done to improve upon that? The answer is in the science. To be more precise - the science of eye tracking and how a recipient tends to look at an envelope they receive. Follow this link for a quick read on The Art and Science of Direct Mail Envelopes. #artandscience #directmail #printmarketing #envelopes #tension https://lnkd.in/gqNb3tqf

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In an increasingly digital world, the impact of print marketing should not be overlooked. Thoughtfully crafted print materials can cut through the noise, leaving a lasting impression on potential customers. Businesses that leverage print alongside digital strategies often find that they create a more comprehensive and effective marketing approach, reminding their audience of their presence in both spaces. Are you using tried and true strategies for your marketing campaigns? #printmarketing #digitalprinting https://lnkd.in/eBTMCppm

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Want to stand out and win customer loyalty? Start by sharing your brand story. Meaningful marketing isn't just strategy – it's your ‘why' made visible. Show your values, engage your community, and turn customers into brand advocates with print!

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