JC Carlos

ZipMatch is about empowering home ownership. The company is founded by passionate entrepreneurs who are driven to change the real estate industry and make home ownership a possibility for more Filipinos, both here and abroad.

Responsibilities:
• Updates site architecture, on-page and technical elements
• Manages all paid and organic search marketing campaigns
• Setups goal and data tracking methods
• Optimize buyer funnels through A/B test and multivariate, improving ad copies, targeting and landing page optimization
• Migrates custom PHP to new CMS platform while maintaining search engine rankings

Responsibilities:
• Overall SEO (On-site, Off-site and Technical SEO)
• Paid Campaigns (e.g. Google Adwords, Facebook Advertising)
• Web Analytics and Reporting
• Content Marketing/Strategic Content Creation
• Social Media Marketing(Facebook, Google+, Twitter, Pinterest, etc.)
• Leading a team consists of content writers, SEOs and graphic artists

Milestones (2014 vs. 2013):
• Organic search traffic increased by 36.86%
• Overall traffic increased by 42.98%
• Direct traffic increased by 99.57%
• Referral traffic increased by 61.43%
• 75% of property inquiries (leads) have been coming from Google (organic)

360training.com is an e-learning company, with offices in Texas, Pakistan and the Philippines, that specializes in compliance training and workforce solutions for a variety of industries.

Manila Visa & Immigration Consultants International is an immigration consulting firm that delivers unique, custom-fit and practical immigration assistance and solutions to both local and international clients.