Gil Friend • Sustainability OG • CxO Coach

The Sustainability and Climate ActionPlan (S/CAP) is PaloAlto’s ambitious plan to create a prosperous, resilient city for all residents. It is intended as a strategic plan that sets direction and overall goals (including a pathway to reduce emissions 80% by 2030), suggests initial priority actions and proposes high-level implementation pathways to achieve them.

Produced under the direction of CSO Gil Friend by Betty Yee, consultant, dozens of City staff from multiple departments, and… Show more

The Sustainability and Climate ActionPlan (S/CAP) is PaloAlto’s ambitious plan to create a prosperous, resilient city for all residents. It is intended as a strategic plan that sets direction and overall goals (including a pathway to reduce emissions 80% by 2030), suggests initial priority actions and proposes high-level implementation pathways to achieve them.

Produced under the direction of CSO Gil Friend by Betty Yee, consultant, dozens of City staff from multiple departments, and board community input. Show less

Everything you need to know to green your business and grow your profit:

This audiobook - based on the acclaimed book The Truth About Green Business - delivers quick, plain-English explanations that executives, decision-makers, and entrepreneurs can actually use, no matter what kind of businesses they’re running, or what their environmental and profit goals are.

“For the last few years I’ve been imagining what the essential one-volume green business handbook would look like. Now I… Show more

Everything you need to know to green your business and grow your profit:

This audiobook - based on the acclaimed book The Truth About Green Business - delivers quick, plain-English explanations that executives, decision-makers, and entrepreneurs can actually use, no matter what kind of businesses they’re running, or what their environmental and profit goals are.

“For the last few years I’ve been imagining what the essential one-volume green business handbook would look like. Now I don’t need to imagine it, because Gil Friend has written it. The Truth About Green Business is, simply, the best green business book on the market.”
– Alex Steffen, editor, Worldchanging.com and Worldchanging: A User’s Guide for the 21st Century

“The best green business guide I have read this century.”
—John Elkington, Cofounder, Environmental Data Services, SustainAbility, and Volans Ventures Show less

Because incrementalism didn’t get us to the moon.

Here’s the problem: The “best efforts” from business, government and NGO “sustainability” initiatives merely mitigate the problem, make things less bad, and slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.

That’s not good enough to win the race to sustainability — and beyond.

This Declaration of Leadership challenges already good companies, developers… Show more

Because incrementalism didn’t get us to the moon.

Here’s the problem: The “best efforts” from business, government and NGO “sustainability” initiatives merely mitigate the problem, make things less bad, and slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.

That’s not good enough to win the race to sustainability — and beyond.

This Declaration of Leadership challenges already good companies, developers, designers and public authorities to even higher levels of thinking, aspiration and performance — to move beyond slowing our decline, to invent and implement the ways to win the race to sustainability. Every phrase in it could be further explained, justified, specified, and exampled. But those details aren’t what we’ve lacked. We’ve lacked the will to face reality, tell the truth about what we see, and do what we know needs to be done. Show less

"While biomass has become integral to many agricultural and cogeneration systems, some researchers have raised questions about the possible adverse effects of its use in biofuels development. The most visible issues have concerned competition between food and fuel and the potential environmental impacts of biofuels conversion and combustion. Relatively little attention has been given to a third concern: the effects of biofuels production on the future productivity of California soils. 'Biofuels… Show more

"While biomass has become integral to many agricultural and cogeneration systems, some researchers have raised questions about the possible adverse effects of its use in biofuels development. The most visible issues have concerned competition between food and fuel and the potential environmental impacts of biofuels conversion and combustion. Relatively little attention has been given to a third concern: the effects of biofuels production on the future productivity of California soils. 'Biofuels Development and Soil Productivity' explores the likelihood, significance and inevitability of the changes in soil composition that come with changes in agricultural and forestry practices for biofuels development." Show less

A tool for understanding and making informed decisions about energy