LinkedInGayane Virabian

Gayane Virabian

Digital Marketer, Internet Marketing and SEO Specialist

Location
Armenia
Industry
Hospitality
Current
  1. Tufenkian Heritage Hotels
Previous
  1. Tufenkian Heritage Hotels,
  2. SAS Group,
  3. NexusLab
Education
  1. Armenia State University of Economics
500+connections

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500+connections
Tufenkian Heritage Hotels

Tufenkian Heritage Hotels

Digital Marketer

Starting

View full profile

Background

Summary

SEO-driven Internet Marketing professional from Armenia with robust experience in all areas of online marketing, including social media marketing, link building, PPC advertising, lead generation, email marketing, content creation.

Experience

Digital Marketer

Tufenkian Heritage Hotels
– Present (2 years 4 months)Armenia

- Define and implement company's internet marketing strategy
- Search Engine Optimization(SEO) of company's website
- Design, manage and implement company's social media marketing activities (SMM)
- Design, manage and implement email marketing campaigns
- Create, manage and track company's internet advertising campaigns (SEM)
- Monitor and report on internet marketing channel performance
- Review current industry trends, analyze existing data to make recommendations to optimize company's digital marketing strategy
- Manage company's OTA accounts and seek out growth opportunities

Marketing Assistant

Tufenkian Heritage Hotels
(8 months)Yerevan

-Aid the sales and marketing department in planning and coordinating the company's marketing goals and objectives;
- Prepare preliminary work proposals on marketing campaigns in line with the guidelines provided by the sales and marketing department;
- Conduct research work;
- Oversee the development marketing materials, e.g. brochures, leaflets, menus etc.;
- Create and maintain client database; distribute e-mails, information and announcements to the clients when needed;
- Implement the company's advertising program-design and place advertisements; negotiate contracts with media and work with design agencies on advertising campaigns;
- Oversee and coordinate marketing events with the responsible departments, such as coordination of reservations, menus, technical needs, etc.;
- Implement the company's public relations program, including internal and external publications: newsletters, client alerts, greeting cards, etc., that enhance public awareness;
- Monitor production of marketing materials to ensure consistency and appropriateness.

Digital Marketing Manager

SAS Group
(5 months)Yerevan

SEO
Social Media Marketing;
Facebook Marketing (Debenhams Armenia, ALDO, Next Armenia)
Online Advertising

Organization of in store promotions

Marketing and SEO Specialist

NexusLab
(5 months)

-Search Engine Optimization
-Online Marketing
-Search Engine Marketing

Loan Officer

CJSC VTB Bank (Armenia)
(1 year 2 months)Yerevan, Armenia

The main duties include;
- attracting clients
- business analysis
- risk evaluation
- loan disbursal
- current loan portfolio management, including monitoring (current and financial) and dealing with problematic loans

Intern in Administrative Unit

US Peace Corps Armenia
(9 months)Yerevan, Armenia

Main Duties;
-translations eng-arm and arm-eng
-assistance in organizing trainings
-general office support

Certifications

Creativity, Innovation, and Change

University of Pennsylvania
Starting

Advanced SEO: Tactics and Strategy(Link)

Udemy, License UC-FN2SXQIL
Starting

SEO Training Course by Moz(Link)

Udemy, License UC-JUDZ6T6Q
Starting

Languages

  1. English

    Full professional proficiency
  2. Russian

    Full professional proficiency
  3. Armenian

    Native or bilingual proficiency
  4. Spanish

    Elementary proficiency

Skills

Volunteer Experience & Causes

Opportunities Gayane is looking for:

  • Skills-based volunteering (pro bono consulting)

Causes Gayane cares about:

Organizations Gayane supports:

Education

Armenia State University of Economics

Masters, Economics and Management of Enterprises

Armenia State University of Economics

Bachelor, Economics and Management of Enterprises

Interests

  • Entrepreneurship
  • Digital Startups
  • User Experience
  • Graphic Design
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