Filip Galetic

Current	oDesk
Previous	Azure Holidays, Global Betting and Gaming Consultants (GBGC), UNICEF
Education	KU Leuven
Recommendations	9 people have recommended Filip

500+connections

Join LinkedIn and access Filip’s full profile. It’s free!

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

See who you know in common
Get introduced
Contact Filip directly

500+connections

oDesk

Independent Social Media and Content Marketing Consultant

Starting March 2010

View full profile

Background

Summary

☆✮ Have you seen your Facebook page's organic reach plummet in the recent months? You're not doing anything wrong. Facebook is introducing a pay to play approach to how brands and businesses do marketing. It means you won't get very far without investing in Facebook ad campaigns. But fret not as I have a special method of maintaining super cost-efficient Facebook Ad campaigns - ask me about it! ☆✮

I help businesses survive and thrive in the social media and inbound marketing waters.

Specialties:
- social media and inbound marketing strategy
- Facebook Ads, custom audience targeting and Power Editor
- community management
- email marketing
- content creation and curation
- blogging, guest blogging and blogger outreach
- Hootsuite, SocialOomph, Tweetdeck, Buffer, SocialBro, Hubspot

Ask me for work samples.

Experience

Independent Social Media and Content Marketing Consultant

oDesk

March 2010 – Present (5 years 2 months)

Specialised in online marketing for international clients, including social media, email, blogging, PPC.

- Devising the optimal social media strategies and daily management of social media: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Quora.
- Community management, Facebook ads, PPC.
- Inbound marketing and lead generation. Creating landing pages and managing lead databases.
- Email marketing strategy and execution.
- Blog writing, blogger outreach, content marketing.

Past clients hail from a wide variety of niches: tourism, smartphone apps, fashion e-commerce, start-ups, online casinos, fitness and sport, spiritual coaching.

Content Marketing Manager

Azure Holidays

November 2013 – December 2014 (1 year 2 months)United Kingdom

Content Marketing Manager

My role is to manage and develop the Azure Holidays social media and content marketing plan.

Responsibilities include:
- Develop social media strategies and integrated marketing campaigns aligned with core business goals
- Write compelling, readable, shareable content as part of delivering the content calendar
- Create and execute strategies and marketing plans across our key social channels and networks, including: Twitter, LinkedIn, Facebook, Pinterest, blog and improve blog outreach
- Develop and disseminate content through country user groups
- Optimising all lead generation channels
- Develop email marketing strategies to improve customer retention and improve new customer reach
- Link building
- Liaise with the management team to evaluate effectiveness of programmes

Research Analyst

Global Betting and Gaming Consultants (GBGC)

February 2011 – March 2013 (2 years 2 months)Zagreb, Croatia

- Deliver concise global gaming industry reports to key clients
- Track and analyse key industry indicators and developments for over 200 gambling jurisdictions from a multitude of sources
- Work on various bespoke consultancy projects with clients from land-based and Internet gambling industry
- Compile and manage hundreds of data points in complex databases
- Write articles for the GBGC newsletter and key industry publications
- Support the promotion of the firm on social media

Communications Associate

UNICEF

March 2010 – January 2011 (11 months)Zagreb, Croatia

- Assisted in developing and implementing the communication plan
- Assisted in the production of on line content
- Oversaw timely dissemination of information and communication materials to target audience on line
- Assisted in preparing background information, communication and other promotional and advocacy materials, including photographs and audio-visual videos materials
- Coordinated logistic and administrative arrangements for special events
- Maintained and updated documentation centre for publications

Analyst

Woodsford Grupa

May 2008 – February 2010 (1 year 10 months)

- Organised activities related to planning and executing projects in luxury real estate development
- Tracked and analyzed key economic indicators and financial & real estate markets
- Performed analysis of gathered data and produced regular reports
- Assisted in producing materials such as company profile, project proposal, mid-term review, vision paper
- Worked with sensitive legal documents related to acquisition of land

Marketing Assistant

Institute for the Development of Education

September 2006 – December 2007 (1 year 4 months)

- Assisted in developing and implementing the Annual Promotion campaign in cooperation with institutions of higher education worldwide
- Assisted in organising large-scale local events for the promotion of higher education
- Maintained databases of current and potential partner institutions of higher education