Erin Hollingsworth May

-Oversee content strategy and implementation with focus on SEO and UX
-Manage team of staff and freelance writers, editors and producers
-Plan new taxonomy, information architecture, metadata
-Establish KPIs, set up analytics, monitor results
-Develop numerous web products and site enhancements; test, iterate, refine

- Managed dozens of freelance writers, experts on a variety of topics across home & garden vertical
- Implemented SEO, crosslinking, formatting, style and quality best practices across channel through in-depth annual feedback and frequent communication as needed, especially as dictated by observation of metrics
- Created editorial calendar optimized for search
- Helped plan About.com social media strategy with small team of editors and executives
- Produced content packages and specials to sell to top advertisers

- Managed team of 25+ writers, 2 producers and 3 photo editors
- Oversaw publication of 15-20 articles every day, including editing and production
- Developed and maintained editorial calendar, coordinating with ad sales, editors and producers
- Worked with TV production team to translate sundry assets into great web-ready content
- Edited all content—slideshows, quizzes, photo-filled articles, video—for publication
- Optimized SEO and managed social media efforts on Twitter, Facebook, StumbleUpon, etc.

- Served as editor of 192-page Congress Book with recipes, photos, bios, and chef interviews
- Stage managed and directed programming, leading staff of more than 40 to successful execution of million-dollar, industry only event at 7 World Trade
- Forged relationships with more than 65 international chefs, their assistants, food-service professionals and members of the media
- Wrote weekly features for audience of chefs and food enthusiasts
- Edited recipes for features, books and marketing collateral
- Interviewed chefs, sommeliers, mixologists, restaurateurs and wine consultants
- Tasted and photographed amazing food, fortifying knowledge of techniques and ingredients