Evgenii (Geno) Prussakov

Influencer marketing doesn't just mean celebrity endorsements. Influencers can include social media personalities, avid reviewers, and even unhappy customers. Marketing expert Geno Prussakov walks you through finding these influencers, reaching out to them, implementing influencer campaigns, and measuring your success. Plus, get helpful tips for keeping your promotions legal with disclosures and getting influencers to "activate"—actively promote your product on social media and other channels.

Grow your business with affiliate marketing. Affiliate programs have a lot of perks for your marketing and branding efforts. They use a network of professional marketers to promote your products, who only get paid when those products get sold. Learn how to start your own affiliate program with these tips from affiliate marketing expert Geno Prussakov. Geno looks at different program structures, compensation models, terms and policies, and more. Then he shows you how to launch your program and… Show more

Grow your business with affiliate marketing. Affiliate programs have a lot of perks for your marketing and branding efforts. They use a network of professional marketers to promote your products, who only get paid when those products get sold. Learn how to start your own affiliate program with these tips from affiliate marketing expert Geno Prussakov. Geno looks at different program structures, compensation models, terms and policies, and more. Then he shows you how to launch your program and recruit and manage affiliates. Show less

Affiliate marketing is a complicated, multidisciplinary practice that is often misunderstood. At its heart, it is a performance-based marketing technique in which affiliates are financially rewarded for sending customers to another website to purchase goods or services. If you have a website, blog, or other online property, you too can earn money through affiliate marketing. Expert Geno Prussakov explores basic principles, from payment models to typical affiliate agreements; winning tactics and… Show more

Affiliate marketing is a complicated, multidisciplinary practice that is often misunderstood. At its heart, it is a performance-based marketing technique in which affiliates are financially rewarded for sending customers to another website to purchase goods or services. If you have a website, blog, or other online property, you too can earn money through affiliate marketing. Expert Geno Prussakov explores basic principles, from payment models to typical affiliate agreements; winning tactics and techniques, as well as roadblocks to future earnings; and the day-to-day practices that result in a successful affiliate marketing strategy. Show less

Sarah, Geno and James talk about what it takes to find great affiliates.

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment… Show more

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Show less

These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses.

The book is based on 107 questions posed to the average Joe/Jane online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and Web design. It is the author's hope that the readers will find this study of practical use.

A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient Question-and-Answer format.