Edward W.

Transform your CRO strategy with these AI-driven prompts. in minutes, not hours. These GPT prompts are here to make your CRO work faster, smarter, and more impactful. Want higher conversion rates? Here’s how these prompts can help: → Analyze your user behavior with precision. → Generate creative test ideas backed by psychology. → Write better A/B test hypotheses. This process is fast and effective. Built on behavioral psychology, 2,500+ A/B tests, and proven frameworks. 𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗹𝗶𝘀𝘁? 1. Like this post 2. Comment "CRO" and I'll sent it to you.

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Smart move by DoubleVerify acquiring Rockerbox! In 2025 the #1 area of investment for brands & agencies is MEASUREMENT. “Outcomes” is the buzzword, but what we’re really talking about is having a source of truth, trusting it, and building from it. This is what we’re all about at Octane11, and why our customers wake up in the morning to accurate, actionable #B2B analytics. https://lnkd.in/e7FpqppD

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Here’s a hard truth: Your tech stack is killing your profit. I’ve seen 100s of eComm brands pay for 6–10 different SaaS tools they barely use. Each tool does something. But together? Data is siloed. Margins get crushed. The team spends more time switching tabs than selling. The winners right now are the ones running lean and clearer.io is helping them do it. They’ve realized: → You don’t need 3 tools for trust when Reviews.io does it. → You don’t need a separate loyalty tool when Influence.io handles it. → You don’t need 5 add-ons for upsells/search when Boost covers it. Simpler stacks.  Faster ops.  Higher margins. That’s the play. Every tool you cut = higher margins. See how Clearer makes simplifying your stack simple: https://lnkd.in/grBSb4Vn

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If you're in DTC...you remember the chaos iOS 14 caused. Overnight, the performance marketing playbook was suddenly obsolete. Here's how we adapted: → Doubled down on creative testing → Focused on landing page optimization → Built better attribution systems → Diversified marketing channels Even today, as "Meta ads find a way to get even worse"... Great creative beats any algorithm change. Our best ads from 2021 still perform today because they tap into core human psychology. The brands still struggling are the ones trying to hack their way around privacy changes instead of creating genuinely compelling content. Marketing will keep evolving. But a basic understanding of human behavior will ALWAYS stick.

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A well-known SaaS company wanted to conduct a brand awareness research study. They turned to various market research agencies, got quoted 100k on the low-end and 240k high-end. They ended up using Wynter for it, got it done for about $10k. Quote: "We have to do market research to validate our strategic direction. This is the fastest, cheapest way to do market research". This is exactly the old way/new way I'm talking about. This is how we disrupt the status quo. The idea that research studies need to take months and cost hundreds of thousands is outdated.

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Yes, the best way to show up in the new world of search is to revamp your information architecture. But I'm seeing a lot of very sketchy content structure and navigation design recommendations coming from the SEO influencer hive. Their solutions for "query fan out" are.... middling, at best. No, you don't need "fraggles" or "chunking" or whatever term they've invented related to 1980s kids' entertainment. The concepts behind these recommendations are worth your attention, but the methods SEO leaders are advocating to your UX and info architecture are... less than ideal. They've nailed the cause, but not the cure. "Chunking" is trying to reverse engineer what UX folks call Content Modeling. Content Modeling is an established concept in content strategy that identifies core components of content and creates structured interfaces like SERPs. Or streaming platforms. Or AI overviews. (I learned it in 2014.) Another, similar approach is called object-oriented UX (OOUX). Both OOUX and Content Modeling are top-down structural evaluations based on the neuroscience of how people process and evaluate content. When people like and use your content because it's well-structured, it becomes mentioned and recommended more often, builds authority, EEAT, etc. (And yes, I have proof.) If you value your audience: don't change your navigation and page linking strategy without consulting someone who knows UX. SEO folks have a long trail of web garbage behind them, especially in structure and navigation. I saw a prominent influencer recommend "more in-line links" for "better UX" and... clearly he has never read the many pieces of research that say in-line links make navigation more confusing for all but the heaviest internet users. Navigation and information architecture belong with systems thinkers and editorial organizers who understand big-picture content strategy. I'm slotting some tips on info architecture optimization into my newsletter for the next month. (And the newsletter resumes tomorrowI I promise!) And in the meantime: - The great Sophia V Prater has many OOUX resources to share. Google "OOUX," and she owns it. - Button is an upcoming virtual conference about Content Design from the legendary creators of aforementioned Confab. - Greg Dunlap recently published a book called Designing Content Authoring Experiences, if you're looking for a more advanced look at creating systems that creators can use to build better structure. If you've never taken a content design or UX course before, the above are great places to start, before you go tearing up your navigation because some dude thinks you'll be mentioned in LLMs with the chunking. And if you need support on an upcoming IA project (especially prepping IA for AI), raise your hand and I'll send the names of some very smart structural thinkers.

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🚀 Introducing BrowserDB: The Future of First-Party CRM The post-cookie era demands a new approach to identity, attribution, and personalization—one where businesses own their data without relying on external vendors. Blotout BrowserDB is that solution. It scales horizontally and we are already managing 10000+ such databases across our customer base. With BrowserDB, merchants, advertisers, and publishers can: ✅ Build and scale their own first-party database—without vendor lock-in ✅ Enable site-side personalization and offline segmentation ✅ Ensure compliance and control over consented data ✅ Replace engineering-heavy ID resolution with a fully no-code CRM ✅ Measure net new incremental real time (actual vs experimental) 📊 AppLovin Use Case: Proving the Value of True Net New Growth One of our customers ($100M+ revenue) recently launched and used BrowserDB for measurement. After just two weeks, the results were clear: 🔹 26-28% of users in BrowserDB were net new, incremental browsers 🔹 The remaining majority were simply being remarketed—that came via Meta This kind of insight was measured instantly—empowering our customer to optimize ad spend, shift budgets towards true acquisition, and stop overpaying for remarketing. 💡 The Next Step: Every Domain Owns Its Own No-Code CRM With BrowserDB, businesses don’t just capture first-party data—they own their own CRM, with zero code required. and use #ai for; 📊 Full analytics, segmentation, and audience-building in your infrastructure 📊 Custom tools for measuring incrementality—without third-party access 📊 Privacy-first, vendor-independent, and built for growth This isn’t just about replacing cookies. It’s about creating a new paradigm where every business controls its data, builds its own stack, and drives value on its own terms. 👉 Who owns your data? With BrowserDB, you do, and only you can monetize it! #BrowserDB #FirstPartyData #PrivacyFirst #NoCodeCRM #AdTech #Blotout

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Building a 0-1 product is hard enough. Getting it to $20M ARR is even harder. Sunsetting it despite this success, is the hardest. In this episode, Stacey Feero (Director of Product @AgencyAnalytics) shares how she built, iterated on and ultimately sunset a product that many would consider a success. She gives practical advice throughout this journey, especially on how to match user mental models with the product you’re building. Give it a listen now: Spotify: https://lnkd.in/emBVE2hp Youtube: https://lnkd.in/eHf_KcUa Apple: https://lnkd.in/ek9GhriY

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