Daniel Reed

Bad Boy E.U is an international sports brand and distributor, with a major e-commerce presence. I was responsible for the management of 12 websites across the USA and Europe focussing on the sports and supplements markets.

Using campaigns such as SEO, Conversion Optimisation (CRO), Analytics and Email Marketing, I was responsible for sales growth, website and product launches, an email marketing database of over 50,000 emails, and a 4 person team in the USA and UK.

I was also reasonable for managing and working closely with the backend technical team, implementing new designs, website speed, caching and indexing projects

My projects included:
- Website development and launches
- Data Analytics to understand sales, website and conversion performance using Google Analytics and Heap
- A/B Testing – running tests to increase conversions, testing features such as copy, design, on-page features, etc using Optimizely
- Email Marketing – working with designers and copywriters with a semi-weekly campaign
- Managing an SEO project between agency, technical and copywriting divisions
- Third Party Marketplaces such as eBay, Amazon, Play.com and Buy.com
- Migration of server from Apache to Nginx, and from MySQL to Percona
- Managing affiliate programmes in WebGains and TradeDoubler

Looking to expand my contacts and skills, I set up a small freelance consultancy to work with small businesses and startups looking to get started with Digital Marketing, SEO and Email.

This started with me writing a blog and networking in different communities. In my short time freelancing, I have worked with a design firm in Canada, a business consultant in London and a green technology startup in Sweden.

My projects included:
- Project consultancy and management for numerous new website launches
- Website setup, management and development
- Developing digital strategies and plans
- Set up of a email marketing system, from raw emails to a MailChimp system

As the Marketing Consultant at Exclusive, I controlled the on and offline Marketing campaigns of Exclusive, from developing an Internet Marketing strategy, to maintaining the profile of Exclusive in the Recruitment Market.

Using SEO, Social Media and e-Marketing, I was responsible for ensuring the Exclusive brand worked to its maximum potential as an authority on and offline and developing traffic growth.

As a Junior Recruitment Consultant at Exclusive, I recruited for the Sales, Marketing & Admin sector, as well as the IT, Web and Digital sector, upto the £25k level.

I took part in the popular The Times Graduate Student Survey, interviewing students about their post-university goals. This took a great deal of time management as well as the highest of standards to achieve the best interview results.
A stressful but enjoyable task!

I was a freelance Drum Kit teacher for ages 6-16, taking pupils through the graded and self-instructed route.

Lesson plans and examinations were key parts of my teaching.