Kevin P. Wren

Location
Greater Philadelphia Area
Industry
Executive Office
Recommendations44 people have recommended Kevin P.
500+ connections

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Summary

Results driven executive skilled at initiating and leading strategic enterprise-wide change. Expertise in aligning diverse resources to identify and deliver solutions that make a sustainable difference in performance.
Served as Vice Chairman/ Group Executive on MBNA’s Management Committee and held senior roles including; Director of Corporate Strategy, Chief Internet Officer, Director of Corporate Initiatives and Resource Allocation, Group Executive responsible for Product Development, US Credit Card Pricing, Database Marketing and more. Represented MBNA on Visa’s USA Product Council.

Initiated and responsible for MBNA’s Internet start-up and growth of web based, enterprise connected, Marketing, E-Commerce and On-line Banking services on an international scale.

Lead and delivered Industry firsts: RFID Payment with MasterCard, One-time Use Credit Card innovation known as “Shop Safe” ,Single Sign-0n with Partners and a first
to market on-line loyalty programs linked to specific purchases at the transaction level.

Initiated and built Database Marketing capabilities to quantify Customer activities enabling segmentation, portfolio benchmarking and marketing / growth analytics on relationship momentum linked with P &L results.

As Director of Corporate initiatives, managed the Bank’s Consulting Group including outside consultants from McKinsey, Gartner and IBM.

Led significant Revenue and Expense programs - broad mix of engagements including: Business Development Process Redesign, Corporate Procurement, Group Marketing Automation, Enterprise-wide Productivity Management, and numerous Revenue growth Programs. Introduced “benchmarking” related to Industry Pricing Practices.

Early professional experience at Citibank/ Citicorp working with senior executives in Consumer Banking. Led in staff and line roles in Private Banking, Mortgage Lending, Consumer Lending, Credit Products and Citibank’s Operations Development Division.

Volunteer Experience & Causes

  • Board

    Christiana Care Home Health & Community Initiatives
    Present

Causes Kevin P. cares about:

  • Economic Empowerment
  • Education
  • Science and Technology

Patents

  • On-Line Account Statement Hyperlinks

    Europe US 2003/0158844 A1
    Issued

    First use of an online banking statement detail to include Merchant Offers / Promotions

    Inventors:

  • System for providing an online account statement having hyperlinks

    United States US20040162778 A1
    Issued

    A computer system including at least one computer-readable medium has software to provide online account statements for accounts of customers of a company. The at least one computer-readable medium includes: a transaction database comprising a transaction history for an account of a customer of the company; a merchant database comprising variations of merchant names for merchants; software to compare the merchant name of the transaction entry of the transaction history from the transaction database with the variations of merchant names from the merchant database; software to provide a hyperlinked special offer indicia if a match occurs between the merchant name from the transaction database and one of the variations of merchant names from the merchant database; and software to provide an online account statement web page to the customer via the network.

    Inventors:

  • Matching Merchant Names from Transaction Data

    United States US20110022628 A1
    Issued

    A computer system processes a merchant name from transaction data to determine a matched merchant name. The computer system retrieves a retrieved merchant name from transaction data, obtains a processed merchant name from the retrieved merchant name, and matches the processed merchant name to one of a collection of standard merchant names, where the retrieved merchant name may be a name variation of a standard merchant name. At least one character of the retrieved merchant name may be altered to obtain the processed merchant name. For example, characters may be deleted from the accessed merchant name or characters may be ignored from a portion of the retrieved merchant name

    Inventors:

  • Membership token loyalty program

    United States WO 2004097561 A3
    Issued

    A system and method for building customer loyalty includes a membership identifier (106) associated
    with a member (108), where the member (108) is uniquely identified by
    said membership identifier (106); a plurality of unrelated merchants (104); a social artifact (112)
    provided to the member (108), where the social artifact (112) includes data to associate the member
    (108) to the membership identifier (106); an associator (114) to associate the membership identifier (106)
    with a purchase made using any form of payment at a merchant (104) by the member (108), to obtain
    associated purchase data; and a data repository (102) to store the associated purchase data.

    Inventors:

Skills

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