Award winning marketing MacGyver
| Current | |
|---|---|
| Previous |
|
| Education | |
| Recommendations | 1 person has recommended Chris |
| Websites |
Seasoned Marketing Professional
Experienced Double Emmy award winning marketing professional with 15 years of developing, managing and launching new products for consumers and businesses, through effective focused national campaigns using all media channels for all audiences. Proven ability to excel in analytical situations. Experienced administrative management, leading and mentoring diverse cross-functional teams.
AREAS OF EXPERTISE
Strategic Marketing and Planning, User Experience, Project Management, Consumer Insights, National Launch, Social Media, Marketing Research, Digital Marketing & Media, SEO and PPC, Event Management, Branding, Media Planning, Campaign Management, Email Lifecycle Marketing, Administration, Staff Development, Microsoft Office, Adobe Creative Suite, HTML & CSS, IT Infrastructure, Database Technologies, Cloud Services.
Execute and measure targeted marketing and lead generation activities to drive measurable inbound marketing results and support business development needs. Champion the Ethology brand, way of thinking and philosophy of humanizing brands with their customers via optimized strategic user experiences that directly drive customers and revenue.
Create, execute and measure digital marketing and lead generation campaigns that utilize SEO, SEM, social, email, content marketing and paid online marketing techniques to drive measurable inbound marketing results.
Track and report digital marketing KPIs, identifying recommending and executing improvements for optimizing corporate marketing strategies, budget allocations, end-to-end customer experiences (e.g. funnels, inbound marketing, lead nurturing, conversion/touch points), and additional collateral improvement and development.
Directly responsible for 150% growth in SQLs, producing 150% measurable ROI for all marketing activities in 12 months leading to 50% revenue growth.
On contract with this international MLM leading marketing, creative, sales and development teams in the United States, Canada and India.
• Project management
• Creative direction
• Copy-writing and editing
Brought in by this mortgage banker to build the foundation of a marketing department in preparation of a growth campaign.
• Coordinating and managing marketing events for recruiting staff and customers
• Managed public relations and community efforts through cause-marketing
• Managing cross-team relationships, working with stakeholders developing new marketing material and educational curriculum for digital marketing campaigns and events
Contracted by this leading $40 million dollar per year non-profit to manage fund-raising and educational events.
• Coordinating and managing marketing events for over 800 attendees. Directly responsible for a return on investment of a $2 million dollar events budget
• Responsible for an ROI of 500% over four consecutive quarters
• Managing cross-team relationships, working with stakeholders developing new marketing material and educational curriculum for digital marketing campaigns and events
Contracted by this luxury wedding startup to create a new brand strategy in the $612 million dollar United States wedding invitation market. Constructed a new strategic marketing plan, led the market research, built the 12 month media plan, and was the lead architect of a comprehensive social media plan.
• Wrote Strategic Marketing Plan
• Brand Management
• Creative Direction
• Marketing Research
• Social Media Marketing
Project management and strategic marketing consultant.
Administration of overseas development staff in Thailand and the Philippeans.
Directly responsible for $3 million in yearly marketing accounts and retainers. Launched new products, re-defined brands, and brought double-digit increases in sales and profits to clients such as Blimpie, TacoTime, and Cold Stone Creamery. Managed product development cycles for key stakeholders placing products into major retailers such as Petsmart, Costco, Target, Walgreens, CVS, and Menards.
• Creative Direction, Brand Management, and Product Development
• Media Planning
• Managed campaigns for national television, radio, social media, digital and direct marketing
• Product development & research for point-of-purchase: Walgreens, CVS, Sam’s Club, Petsmart, and Costco.
• Department administration
Director of Marketing for wholesale luxury B2B products.
A preview of what LinkedIn members have to say about Chris:
I've had the great pleasure of working with Chris on several projects. I love and appreciate his willingness to get the project done right, on time, and on budget. He brings creativity and integrity to the table every time. Thanx! DW
Not the Chris you’re looking for? View more
Boats | Yachting | Mega Yachts | Marine Trades | Published Author & Speaker | Powerboat Blogger | PR | Retail Marketing
United States
Director of Marketing
Director of Business Development at Ethology
Sr. Director of Integrated Digital Marketing at ethology
Digital Marketing Professional
SEO Specialist at Ethology
Digital Marketing Analyst at Ethology
Venture Catalyst | CXO | Author ☑Entrepreneur In Residence
Director of Digital Media at Ethology