Charlie Stadtlander

🎤🎸🤘🏻🚨 Latest from The Repute: "Crisis Comms Under the Microscope: Dave Grohl’s Approach" 🎤🎸🚨 In this edition, we take a real-time look at how rock legend Dave Grohl is handling the media fallout from his recent infidelity scandal. Using data-driven insights, we break down the New York Times' coverage of Grohl’s crisis communications strategy and analyze what worked—and what didn’t. https://bit.ly/3MIZy76 The analysis explores: - The effectiveness of proactively addressing scandals before they spiral - Why timing didn’t minimize media coverage as others have suggested - The nuanced balance between controlling the narrative and avoiding sensationalism Whether you’re dealing with a major PR issue or simply curious about how the media operates during high-profile scandals, this edition offers valuable lessons for managing your brand’s reputation. Read the full analysis and let me know what you think. I’d love to hear your thoughts! Have a great weekend everyone! Will Valentine Publisher, The Repute Founder and Principal, Valentine Advisors

36

7 Comments

On this week's #MetricMonday we're looking at sentiment, a tricky data point to come by, but an inherently critical one to understand #crisiscommunications challenges in real-time. First, let me say that NO algorithm or tool allows you to push a button and get a perfect sentiment analysis – it just doesn’t work that way (i.e. "cool" means something different to a fashion brand than it does to an HVAC company). However, in most cases, you can train tools to give you relevant directional data on sentiment based on publicly visible conversations. Once you have a well-trained monitoring tool in place, the granular approach to assessing individual posts matters a lot less than how you plan to use the data. Typically, I'm using sentiment data to: 👉 Determine the scale of an issue: While sentiment tells you the balance of negative, neutral and positive conversation, it can also showcase how much of each can impact your reputation. For example, if there are 10 product reviews on an item with 2M SKUs sold, does it matter that 6 of those reviews are negative? Perhaps, but it's worth noting how big or small an issue is relative to the conversation volume. 👉 Understand trends over time: Net sentiment is typically driven by events in a company's history. A positive net sentiment can change overnight on the whims of a bad newscycle. Analyzing sentiment before, during and after a critical issue will typically indicate whether the issue will persist or dissipate, helping you determine what the proper next steps might be. 👉 Understand topical relevance: Within all the comments and reposts are natural indicators of what topics are driving sentiment. The public will usually TELL you why they feel the way they do, and thus give you data on what the proper response might be, what channel to share it on, and how that statement might be received. Example: If your brand experiences a wave of negative comments on Instagram, does it make sense to issue a press release to tamp down the noise? Perhaps, but there's a case that it might not work based on where the conversation volume originated. If you’re planning to issue a response during a crisis that doesn’t include the trending keywords among negative responses, how might that message be received? Hard to say for sure but your odds of shifting the narrative are narrow without letting the data guide your hand. In all, sentiment is a great signifier of brand health, but as with all metrics, it's only a good tool if we use it to full capacity. And one more thing...can we not use neutral sentiment as a leading insight? It's perfectly fine to note that your audience isn't impassioned at a given moment, but neutral sentiment is easily the least impactful metric when facing a public issue. If it's all you have, shrink the data set and retrain your monitor based on influencer, channel type, publication or post type. There are insights there somewhere, sometimes you have to hunt for them.

9

The government's ID verification service, called Login. gov, is scaling facial recognition now that it says it has been independently certified as in compliance with a commonly sought after NIST standard. Login has over 100 million users, so this change will be felt by many. First look here: https://lnkd.in/eTGGWAxd

28

1 Comment

Join us June 18th! A look at how next-generation technology like lasers, quantum and AI are shaping the competition between the US, China and Russia

6

AT&T has proposed to relocate the CBRS band and hold a reverse auction to evict PAL licence holders. As is expected, this has been bet my fierce opposition from CBRS users who are outraged at the plans. Full details in Mirva Villa's story below. IMO it is an odd proposal. The CBRS band is now well established in the US, and there have not been any hints that the FCC is interested in a radical change. In fact, the regulator often boasts about CBRS internationally and has actually been working to make a series of minor improvements to the regime, hinting at its long term commitment to the idea. That being said, measuring the "success" of CBRS is difficult. Yes, the band is providing value to thousands of licensees, but it is also possible that if we are measuring success by the number of sites, mobile operators could make more extensive use of the band. (Although this is likely a flawed measure of success). It will be up to the FCC to decide what is a better use, but evidence so far does suggest they are committed to maintaining a diverse cohort of users in CBRS.

10

8 Comments

In this virtual video panel series, WashingtonExec sits down with industry and public sector leaders to discuss current challenges, innovations and initiatives top of mind across the government IT landscape.   We sat down with Tonia Bleecher, senior vice president and division leader at ICF, and Kathryn Wetherby, deputy director of the Marketplace IT Group for the Centers for Medicare and Medicaid Services, to discuss the state of modernization in health IT.   Bleecher and Wetherby discuss their current focuses in the digital modernization journey at their organizations, the role of emerging technologies, unique challenges in government modernization and how industry partners help agencies navigate these complexities.  

1

💡 From the fediverse to the Kamala Harris election campaign, SEO, and more: Insights in FIR 425. In this episode of our For Immediate Release podcast, Shel Holtz, SCMP, and I explore six key topics that are shaping the future of business, communication, and technology: 🔹 Fediverse and Digital Sovereignty: We discuss the growing disillusionment with platforms like X and the potential for governments to establish their own instances on the fediverse to maintain digital sovereignty and control over public discourse. 🔹 The Decline of Individuality: A recent study shows a significant decline in people’s desire to stand out over the past 20 years, which has implications for society and how businesses engage with their audiences. 🔹 Corporate DEI Backlash: With growing political and social backlash against Diversity, Equity, and Inclusion (DEI) initiatives, some companies are scaling back their efforts. But are they abandoning these goals or just changing how they communicate them? 🔹 Impact of Disabling Social Media Comments: Research reveals that disabling comments on social media can harm the perception of influencers and public figures, making them appear less sincere and likeable. 🔹 Kamala Harris’s Gen Z Campaign Strategy: We delve into how Kamala Harris’s campaign successfully engages Gen Z voters by mastering platforms like TikTok and leveraging influencers to drive massive engagement. 🔹 AI and the Future of SEO: The rise of generative AI and concepts like 'zero-click search' are changing the SEO landscape, with new strategies needed to maintain visibility in an increasingly AI-driven search environment. 🔊 For a deeper dive, listen to episode 425 of the podcast - check out the full blog post with audio player here: ⬇️ #Podcast #BusinessTrends #AI #DEI #DigitalMarketing #SEO https://lnkd.in/eCM9mj9d

3

"To understand and act upon the potential of the next frontier, we need to move beyond the handful of state-controlled space agencies and billionaire-funded ventures that currently run the industry. We need to create pathways to participation that are not contingent on nationality, socioeconomic background, or academic discipline." Great op-ed in SpaceNews by Sam Hutchison, co-founder of Space Exploration and Research Agency, on democratizing space access for all. https://lnkd.in/eZPuKQ83

6

In light of escalating disinformation campaigns, POLITICO reporter Joseph Gedeon's insights on combating misinformation offer valuable lessons, particularly from Taiwan's approach. Focusing on facts, providing context, and using data visualization effectively countered false narratives. As journalists, adopting these strategies while maintaining transparency and respectful engagement can help us rebuild trust and safeguard democratic discourse in the face of AI-driven challenges. #disinformation #journalism #Taiwan #AI #GenerativeAI #journalismmatters #cognitivesecurity https://lnkd.in/gDhvA7JU

11

I don't often share news analysis, but a recent New Yorker piece by Nathan Heller on the 2024 election grabbed my attention. The big insight? We don't seek news anymore - it "rubs against us" through fragments across platforms. Think about your last major story: did anyone read the full announcement, or just catch pieces across social? Five crucial shifts: 📢 Ambient Presence: "It's about seeding the ambience of information... like minnows released individually into a pond, they will eventually school and spawn." 📰 National Media 2.0: Legacy media matters - not for readers, but as a launching pad for credibility that travels. 🎯 Events Evolved: Modern events exist "simply to set a vibe and keep certain broad suggestions" circulating. 🔍 Details Don't Always Travel: The article puts it bluntly: "Detail, even when it's available, doesn't travel widely after all. Big, sloppy notions do." 🌊 Platform Power: Success means maximizing presence where your audience naturally encounters information - where they're "rubbed by the news." 🔑 The Bottom Line: The new benchmark isn't about perfect messages. It's about creating an environment where your story lives naturally "in the wild." https://lnkd.in/eFBsUmSX

7

Building on the release of the National Cyber Workforce and Education Strategy (NCWES) last August, the Office of the National Cyber Director, The White House (ONCD) issued a report outlining the progress made and the work to come in implementing the #NCWES. The NCWES implementation is one part of the effort led by the Administration to enhance the capacity of the federal #cyberworkforce to protect the Nation, economy, and society. #ONCD is coordinating across agencies to align and harmonize federal investments and initiatives. The ONCD, in close partnership with the U.S. Office of Personnel Management (OPM) and Office of Management and Budget (OMB), among others, is leading by example, coordinating efforts to expand and enhance federal cyber workforce and education efforts through public and private sector actions. For example, the administration is working to expand the pipeline for cyber workers by reducing barriers and improving the efficiency of federal hiring processes. These federal actions are supported by private sector commitments to educate, hire, and train the growing #cyber #workforce. https://lnkd.in/gXiXhVEZ

3

Former NSA Director Adm. Michael Rogers (Ret. USN) is always worth listening to for insights on #geopolitics and #cybersecurity. In a recent @Claroty Nexus podcast, we talked a lot about #APTs and defending critical infrastructure. Listen to it 🎙🎙 https://hubs.li/Q02CC5yZ0

1

News: I sat down with David Cattler for his first interview as director of the Defense Counterintelligence and Security Agency. We spoke about efforts to get the next-generation background investigations IT system back on track, and a whole lot more. Read the story and listen to the full conversation here: https://lnkd.in/eTcte3UT

8

I recently spoke with Comtech Telecommunications Corp. Chief Strategy Officer Daniel Gizinski about a range of issues and trends impacting the satellite communications defense market. We talked about new DoD and Space Force commercial strategies, EDIM contract milestones, and the need for more interoperable and flexible networks. https://lnkd.in/getNHRw4

20

The Pentagon is revamping internal processes “to move at the speed of technology development”, to make it easier for commercial tech companies and defense-tech startups and scale-ups to sell to the defense department, Deputy Defense Secretary Kathleen Hicks said today. The smaller companies “complement the know-how and scale of our large defense firms,” she told U.S. Chamber of Commerce’s NATO Summit Defense Industry Forum. She said that under the Biden administration, the U.S. has spent $1.27 trillion on defense research, development and procurement, "the highest amount that DoD has invested in these areas across any four-year period throughout the entirety of the Cold War." Through initiatives like the establishment of the Office of Strategic Capital, the Defense Innovation Unit, and SBIR and STTR funding, the Pentagon is indeed working to leverage the U.S.’s advantage vis-a-vis the pacing threat, China. That advantage is a nimble, innovative private sector funded with private capital and led by creative technologists and entrepreneurs.  But more work remains to be done. For one, Pentagon software acquisition policies tend to prefer custom solutions as opposed to commercial products.  That favors the big defense contractors who have huge capture, sales and marketing budgets and pre-existing relations in the building and on the Hill, and hinders the growth of the smaller defense-tech companies innovating in AI, deep tech, autonomy, cybersecurity and other critical fields.

14

1 Comment

DISA Expands Thunderdome Zero Trust Program Deployment; Brian Hermann, Quoted. ExecutiveGov discusses the Defense Information Systems Agency's (DISA) expansion of the Thunderdome zero trust program. In 2023, the program was deployed to 15 sites and plans are underway to extend it to 60 more sites in 2024. The program involves four key components: 🔐 Customer security stacks 🔗 Software-defined wide area networking 📴 Secure access service edge capability, and 💯 Application security stacks. Brian Hermann, DISA's director of the cybersecurity and analytics directorate, emphasized the program's role in advancing zero trust architecture, which is crucial for organizational security. DISA has also finalized the contracting process to support the U.S. Coast Guard’s network security improvement efforts through Thunderdome. Versa Networks is at the forefront of enhancing cybersecurity with their pivotal role in DISA's Thunderdome project. Their cutting-edge solutions are setting new standards in securing our nation's digital infrastructure. For more details, you can read the full article here:-https://lnkd.in/dNvErjXS #DISA #Thunderdome #ZeroTrust #Cybersecurity #versanetworks #channelpartners

2

1 Comment

An #opensource effort to standardize #SBOM data exchange is now governed by the OpenSSF, and there's more to come under a US Department of Homeland Security program. Features comments from Cole Kennedy 🔐 🔗, Marc Frankel, Katie Norton, Kevin E. Greene and Omkhar Arasaratnam. #OpenSourceSummit #OSS #SVIP #softwaresupplychainsecurity #SPDX #cyclonedx #protocolbuffer #protobom

28

2 Comments