“Catherine Patchell is a software engineer by trade and a designer by passion. Her front-end development works are functional and aesthetic masterpieces. I had the pleasure of working with Catherine on a 10% time project during our co-op at Intuit. During this time, Catherine was in charge of creating our front-end widget that was to be AB tested on the TurboTax homepage. She did this in a very small amount of time, with elegance and patience. Within just a couple of weeks, the widget has had a 4% increase in customer account creation. I highly recommend Catherine.”
Experience & Education
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Adobe
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Courses
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Human Computer Interaction, Object Oriented Design, Theory of Computation
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Projects
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Codechella: Social Proof Engine
Created a social proof engine for Intuit Social Team during 1 week hackathon: Codechella. The social team required an application or service that would use the available social information to help their customers make better decisions. The 5-day process included interviewing customers about decision making process, understanding their pain and solving for them while following principles of Design for Delight, Lean Startup, Code Jam, and Shark Tank, creating a MVP (Minimum Viable Product) and…
Created a social proof engine for Intuit Social Team during 1 week hackathon: Codechella. The social team required an application or service that would use the available social information to help their customers make better decisions. The 5-day process included interviewing customers about decision making process, understanding their pain and solving for them while following principles of Design for Delight, Lean Startup, Code Jam, and Shark Tank, creating a MVP (Minimum Viable Product) and presenting a 7-minute pitch.
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Runner-up for Intuit Codechella
Codechella is a weeklong event in which co-ops at Intuit demonstrate the skills that have obtained so far to create solutions to actual business problems. My team was responsible for developing an engine for the Social Team to better assist Intuit’s customers. The Codechella event highlights one of Intuit’s core principles Design for Delight, which all teams are expected to practice while designing their solutions.
I acted as Project Manager for the team and some of my responsibilities…Codechella is a weeklong event in which co-ops at Intuit demonstrate the skills that have obtained so far to create solutions to actual business problems. My team was responsible for developing an engine for the Social Team to better assist Intuit’s customers. The Codechella event highlights one of Intuit’s core principles Design for Delight, which all teams are expected to practice while designing their solutions.
I acted as Project Manager for the team and some of my responsibilities were:
- Managing time and scope for the project
- Interviewing customers following the Design for Delight methodology
- Generating a coded solution that demonstrates understanding of our customer’s problems
- 7-Minute pitch to a panel of Directors & Managers at Intuit
Awards and Results:
- Intuit Spotlight award for the time and effort put into our team’s solution
- Moving forward with our solution alongside of Intuit’s Social Team
- Patent submissions for our design solutions
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Social Proof - Marketing
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During Codechella (Intuit's hackathon), two teams were given the problem of Social Proof. Each team solved the problem in a different way, and each solution uniquely contributed to TurboTax. In the months following our two teams combined to solve a marketing problem using what we learned about Social Proof.
Problem: Users are coming to TurboTax.com, but a very low percentage of them are not creating accounts.
Hypothesis: When users hear of or see other people using a product…During Codechella (Intuit's hackathon), two teams were given the problem of Social Proof. Each team solved the problem in a different way, and each solution uniquely contributed to TurboTax. In the months following our two teams combined to solve a marketing problem using what we learned about Social Proof.
Problem: Users are coming to TurboTax.com, but a very low percentage of them are not creating accounts.
Hypothesis: When users hear of or see other people using a product to solve needs similar to them, they are more willing to use the same product.
Solution: Use "like-me" social data to entice and convince users that TurboTax is the product for them. This in turn will encourage account creation and eventual e-filing through TurboTax.
What we did: Designed and created two front-end widgets (AB tested) using HTML5, Javascript, and CSS using Design for Delight methodologies. Social posts were pulled from Twitter, HouseParty, and our reviews using a back-end Java service with JAX-RS and AWS Database.Other creators -
Languages
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ASL
Elementary proficiency
Recommendations received
1 person has recommended Catherine
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