Benjamin Spiegel

Leading the Catalyst and GroupM digital business for P&G North America.
Design and execute digital strategies that focus on delivering sales results through digital innovation and strategic partnerships. Provide thought leadership for P&G's corporate and brand leadership teams.

Direct the strategy teams at GroupM agencies (Mindshare, Mediacom, M80, Catalyst, Xaxis, MEC and Maxus) to develop innovative, integrated media solutions across platforms for the world’s global brands. Active participant in the development of our inter-practice consumer profiles and proprietary advertising technology stack. Build and own relationships with media and technology partners across traditional and digital.

2013 Sr. Partner
2014 Managing Partner

Led the North American search business across various GroupM companies. This included managing relationships with media partners, C-level client teams, vendors and agency department heads. Created a data-driven culture that enabled the delivery of actionable insights across various media channels and platforms. Leveraged scale to expand amplification of social into other channels.
- Produced key contributions to portfolio clients’ digital media initiatives
- Developed and designed key analytics tools and definition of brand/campaign KPIs
- Supervised search and social strategy on broad array of CPG, finance, automotive, entertainment, pharmaceutical, electronics, entertainment and telecom accounts.
- Managed, trained and recruited key contributors in multiple locations across North America

Led and developed search marketing strategies that successfully achieved client KPIs, identified areas of opportunity, and increased account growth for notable clients and brands including: Boost Mobile, Virgin Mobile, Assurance, Braun, Gillette, Lindt, Febreeze, Forevermark, Gain, Dawn Dish, Venus, Swiffer.

Coordinated and managed agency teams to develop tactical direction for clients across a variety of verticals, company sizes, and complexity.
- Increase visibility for major CPG brands by over 20% YOY through owned media
- Managed several teams of search managers and search specialists as well as outside contractors.
- Helped develop new offerings such as mobile search, app store optimization, and social search
- Implemented new workflow process that improved in-house efficiency, productivity, and control
- Led development of new reporting and automation tools for internal use.
- Owned relationships with external agencies and client

Led marketing initiatives across multiple channels and markets in a fast-moving early-stage environment.
- Planned and executed global media strategies and initiatives
- Improved conversions of direct bookings by implementing a new checkout process and cross platform activation's
- Managed properties in over 16 countries/languages
- Managed global content creators and technical teams in multiple markets, recruited team members as needed to fulfill growing customer base

Founded creative consulting company to develop customer-driven online technologies and owned/earned marketing initiatives; focused largely on campaign and channel management. Projects involved UI optimization, competitive and attribution analytics, marketing campaigns, website design and development

Managed traditional and digital campaigns for online medical consultation service, annual media budget of $25+ million. This included the development of wide-ranging business solutions to support online payment, pharmacy approval, shipment APIs, and physician approval while maintaining compliance with complex government regulations.

Designed, developed, and maintained multi-lingual, content-driven presence in 13 languages for travel company. Collaborated with technical support, operations, and customer service teams. Championed targeted marketing campaigns which generated 40% increase in customer response.

Lead Robinson accounts