Barb Palser

Summary

Experience

• Chief Product Officer

  Relay Media

  March 2016 – Present (2 months)San Francisco Bay Area

  Relay Media is the first platform dedicated to scaled audience and revenue on the new, accelerated mobile web. We are facilitating the publishing ecosystem's transition to AMP HTML, the new format for instantly-loading mobile pages with support for ads, analytics and paywalls. We also support proprietary formats such as Facebook Instant Articles.

• Head of Digital Content and Audience Development

  Nexstar Broadcasting Group, Inc.

  August 2015 – March 2016 (8 months)

• Head of Special Projects, Digital

  Nexstar Broadcasting Group, Inc.

  April 2015 – August 2015 (5 months)

  Oversee digital projects for Nexstar Broadcasting's television station group, including a complete responsive redesign and platform migration in 2015.

• Vice President, Broadcast Market Solutions

  Internet Broadcasting

  October 2011 – March 2015 (3 years 6 months)Greater Minneapolis-St. Paul Area

  Deliver professional services and products that enhance Internet Broadcasting’s multiplatform publishing platform in support of broadcasters’ digital business objectives. Oversee account management, custom development teams, news and editorial teams, client services and support.

• Columnist/Feature Writer

  American Journalism Review

  November 1999 – April 2013 (13 years 6 months)

  Write a regular column and occasional feature articles examining the impact of new media technologies, business models and audience trends on traditional journalism.

• Director of Digital Media, McGraw-Hill Broadcasting

  McGraw-Hill

  January 2007 – September 2011 (4 years 9 months)Greater San Diego Area

  Lead digital strategy for the McGraw-Hill Broadcasting local TV station group. Oversee digital P&L, vendor and business development partnerships, and new product development. Contribute thought leadership, promote digital skills and participation throughout the organization.

• Partner Director, Various Management Positions

  Internet Broadcasting

  October 2002 – December 2006 (4 years 3 months)Greater Minneapolis-St. Paul Area

  Manage executive-level client relationships. Communicate new media best practices, key initiatives and product launches to clients. Remotely supervise the online editorial staffs at as many as 35 TV stations concurrently. Co-manage national news desk, coordinating coverage of major news and weather events.

• Online Editor, Poynter.org

  The Poynter Institute

  October 2001 – September 2002 (1 year)

  Manage daily content for Poynter.org, a resource for journalism students and working journalists. Assign stories and edit the work of contributors. Assist in the development and implementation of a new content management system.

• Various Management Positions, Launch/Training Team

  Internet Broadcasting

  June 1998 – September 2001 (3 years 4 months)Greater Minneapolis-St. Paul Area

  Travel across the U.S. and Canada launching local TV websites. Conduct orientation and training sessions for TV news staff and digital editors. Develop best practices, training materials and continuing education plans.

• Managing Editor, WISC-TV/Channel3000.com

  WISC-TV

  August 1997 – May 1998 (10 months)Madison, Wisconsin Area

  Produce Channel3000.com, one of the country's first and most successful TV station news websites. Build and manage online news team. Liaison with TV station newsroom and management.

Publications

• A Promising New Venue: TV stations and their digital outlets may play a more prominent role in investigative reporting

  American Journalism Review

  August 2012

  Authors:

  • Barb Palser

• The Twitter Death Epidemic: Why it’s silly to assert that Twitter “beat” the news media in reporting Whitney Houston’s demise

  American Journalism Review

  June 2012

  Authors:

  • Barb Palser

• Apple's Gift to Publishers: The Newsstand feature on iOS 5 iPhones and iPads is enticing readers to subscribe

  American Journalism Review

  December 2011

  Authors:

  • Barb Palser

• A Strategy for Facebook: News outlets are devoting a great deal of energy to heightening their presence on social media

  American Journalism Review

  October 2011

  Authors:

  • Barb Palser

• Give Patch a Chance: Controversy swirls around AOL’s ambitious hyperlocal venture

  American Journalism Review

  December 2010

  Authors:

  • Barb Palser

• The Hazards of Hyperlocal: Why neighborhood news online is a dicey proposition

  American Journalism Review

  September 2010

  Authors:

  • Barb Palser

Skills

• New Media
• Journalism
• CMS
• Digital Media
• Digital Strategy
• Content Strategy
• Leadership
• Social Media
• Mobile Internet
• Content Development
• Television
• Publishing
• Digital Marketing
• Content Management
• Editing
• See 16+
• Web Content Management
• Broadcast
• Web Analytics
• Editorial
• Storytelling
• Online Advertising
• Mobile Marketing
• Copy Editing
• Blogging
• Mobile Devices
• Online Publishing
• Newspapers
• Feature Articles
• Analytics
• Web Content
• News Writing
• See less

Education

• Louisiana State University

  Bachelor's degree, Mass Communication/Media Studies