Andrianes Pinantoan

Summary

Experience

• Growth Marketer

  Canva

  December 2014 – Present (1 year 3 months)Sydney, Australia

  Heads growth marketing in one of the fastest growing startups in Australia and globally.
  
  In 2016 so far, focusing more on training the team, product strategy and analytics.
  
  Some of the stuff I worked on in 2015...
  
  1. Content strategy: https://blog.bufferapp.com/blog-growth-tactics
  2. SEO
  3. Social: http://thenextweb.com/socialmedia/2015/05/07/how-i-grew-my-facebook-traffic-by-200-in-60-days/
  4. Email automation
  5. SEM
  6. CRO
  7. Launch strategy (for the new Canva For Work)
  8. Onboarding process
  9. Retention and activation campaigns
  10. All of which rests on data analysis (Mixpanel, Google Analytics, Framed, Machinify, Heap Analytics, Segment, SQL)
  
  Some of our interesting stats can be found here in my answers to questions: http://inbound.org/discussion/view/we-are-canva-s-marketing-team-ask-us-anything.

• Growth Consultant

  Freelance

  July 2005 – Present (10 years 8 months)Sydney, Australia

  I work with several long term clients on the side on a variety of growth-related strategies.
  
  2015 clients included:
  
  - Consult growth with Tyro
  
  - Consult SEO and content strategy with Campaign Monitor and Getfeedback
  
  - Continue to consult with Open Colleges after I left the company.
  
  - Strategised and wrote Light Stalking's content for its premium subscribers. Light Stalking is one of the largest photography websites based in Australia.
  
  - Worked with a well-known digital marketing agency to improve their client's organic performance - these clients included a number of national brands in Australia, in the travel, parenting, daily deals and financial comparison industries. (under a non-disclosure agreement).
  
  - Consulted an organic growth plan for Fusion Books, Australia's largest school yearbook publisher.

• Growth Hacker

  Pocketbook

  January 2014 – November 2014 (11 months)Sydney, Australia

  Worked closely with the COO to grow and retain Pocketbook users. Pocketbook's user base grew from 40,000 to 120,000 users (Australians only) during my tenure.
  
  Retention improved significantly throughout the year due to our relentless analysis of user behaviour data -> interviewing users -> A/B testing and -> making appropriate changes to the product. Tools the team used included Mixpanel, Flurry and manually querying a SQL database.
  
  Also worked on content strategy by analysing Pocketbook's data and coming up with newsworthy insights. Some of our studies have been covered by hundreds of media outlets.

• Head of SEO

  Open Colleges

  March 2012 – December 2013 (1 year 10 months)Sydney, Australia

  Heads organic traffic and leads. Started its blogs from scratch and grew it to 100,000+ monthly Australian visitors. Open College's SEO monthly revenue grew from $0 to $1 million+ during my tenure.
  
  Everyday tasks included: onsite optimization, influencer outreach & link building, content strategy, PR, social media growth, email marketing and everything related to inbound marketing.

• Digital Marketing Manager

  finder.com.au

  December 2010 – December 2011 (1 year 1 month)Sydney, Australia

  Brought in to start, grow and manage a comparison website. The website is later integrated into the company's flagship product as the startup evolved.

• SEM Campaign Manager

  AdLux

  February 2010 – October 2010 (9 months)Sydney, Australia

  Managed all SEM campaigns in the AdLux platform. Clients included CareerOne, B&T, Jaguar, Gumtree and about 10 other enterprise customers.

Languages

• Mandarin

• English

• Indonesian

Skills

• Web Analytics
• SEO
• Google Analytics
• Digital Marketing
• PPC
• Link Building
• Content Writing
• Content Development
• Google Webmaster Tools
• Web Content Management
• WordPress
• SEM
• Keyword Research
• Blogging
• Digital Strategy
• See 10+
• Conversion Optimization
• Online Marketing
• Marketing
• Online Advertising
• Affiliate Marketing
• Search Advertising
• Landing Page Optimization
• Online Lead Generation
• SQL
• Growth Strategies
• See less

Education

• University of Western Sydney

  Masters, Marketing

  2009 – 2010

• Macquarie University

  BS, Accounting

  2005 – 2008

Interests

• digital marketing
• psychology
• writing
• photography

Groups

• Internet (online) marketing – SEO, SMM, SEM & SMO

• LinkedSEO

• Data Journalism & Media

• Inbound Marketers - For Marketing Professionals

• Search Engine Land

• Advanced Business Analytics, Data Mining and Predictive Modeling

• Google Analytics

• See 7 more

• Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info

• eMetrics Summit

• Australian StartUp Hub

• A/B Testing and Multivariate Testing

• Data Visualization (10K+ members)

• Active Bunch - Connecting and Engaging Active People Worldwide.

• Open Innovation Network

• See less