Anadi Raj Tiwari

Current	Kayako
Previous	Kayako, Reliance
Education	Punjab Technical University
Websites	Blog Company Website About Me

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Kayako

Technical Marketer

Starting September 2014

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Background

Summary

The technical act of a focused small Growth team looking to scale Kayako on principles of lean marketing. Setting up infrastructure and experiments. Digging into data to gather insights.

Firm believer in permission marketing, funnel mapping at each stage and constantly trying to unearth validated learning in everything we do.

Creative, curious and data-driven.

Experience

Technical Marketer

Kayako

September 2014 – Present (8 months)Gurgaon, India

The Growth functions I own:

1. Traffic growth - Search Engine Visibility + SEO
2. Marketing automation - Hubspot
3. CRO - Experiments: A/B, Split URL, multivariate, cohort
4. Data crunching - Migration models, insight gathering
5. Funnel mapping - Creating a trackable funnel at each stage and event
6. Metrics - selecting, tracking and reporting

Quality Coach

Kayako

June 2013 – August 2014 (1 year 3 months)Jalandhar Area, India

Coached software support team to deliver constant stream of good and efficient product support. Inculcated razor sharp focus in team on cutting on back and forth communication, keeping client on the preferred channel unless an absolute necessity, asking the right questions at the right time and deliver value. Every single interaction.

Focused on number of replies, resolution time, number of re-opens as primary quantitative metric and added customer feedback and hand-picked case analysis (marked on custom metrics) to bring qualitative aspect into play.