Alessandro Moretti

Are you reaching: ✅ the right people? ✅ ...in the right places? ✅ ...at the right time ✅ ...with the right creative? Our Peak Readiness Audit will answer these questions (and more!) and, if there's anything holding you back in the approach to Q4, we'll identify it and give you actionable feedback to make this peak season your best yet. DM me (or follow the link in the original post) to find out more.

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Please get in touch if you would like to discuss the latest iGaming mobile trends and what makes discovery in the App Store a vital component for scaling your global acquisition and retention strategy 🚀 #sbcevents #SBCSummit #MeetMeAtSBCSummit2024

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The fastest growing DTC businesses are already getting themselves ready for the busy and fast approaching peak trading season. We're helping a small number of brands make the most of this crucial trading period by answering questions like: - Are you reaching the right people, in the right places at the right time? - Are your ads as effective as possible? - Is your customer journey optimised and as frictionless as possible? - Are you doing all you can to entice existing customers back and keep new ones? Our Peak Readiness Audit covers everything from demand creation right through to purchase and retention. You'll receive an action plan with the steps you can take before peak really kicks in. Helping you make this the best Q4 to date. Follow the link in the original post or drop me a DM to find out more.

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/w07RKO #OOH #RetailMediaSummitUK

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📈 Advertising hit an all-time high! 🔝 🤑 Ad spend soared by 9% in Q1 2024, reaching an all-time high of £9.2bn! This growth has been driven by strong online performance and highlights the sector's vital role in economic recovery. 💸 Major events like the men’s Euros and a snap general election, it's predicted that Q2 will see a further increase of 9.2%. ⚽ The UK economy is certainly riding the momentum, lets see how far this wave takes us! 🏄‍♂️ #marketing #advertising #ads #ukeconomy #ecommerce #euros #election #ESKrecruitment

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New month, new website launch here at Edison Media Ltd This time it was our client Android Homme After a few great years of the previous site it was time we refreshed the look & feel while also improving baseline metrics as we scale up paid advertising. Results: +53.7% Increase in UK Conversion Rate -51.3% Reduction in site loading time +27 Increase in number of products showcased +72.3% Increase in key events per user How did we do it? - Audit & created key metrics within GA4 to track what actions our ideal customer was taking. - Referenced our conversion rate optimisation database to match our segments with the KPIs set - Chose a clean, fast theme with flexibility to act as a base for our design. - Implemented our custom CSS styling to create our intended user experience - Introduced our tech stack to compliment our paid advertising and e-commerce trading plan These optimisations have been key in such a successful Summer

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Brand of the Week - #Guinness UK - Brand Equity Trend Data Over Time - Audience Age 18+ / Age 18+ Football Fans In June of this year, Guinness well known as a Rugby Partner, announced they were becoming the official beer and non-alcoholic beer of the Football's Premier League. In early September, Guinness announced it was making its 0.0 brand available on draught at more pubs following successful trials, but also in football grounds across Great Britain, as part of the activation following the start of the Premier league on August 16th. How did the announcement and increased access to Guinness impact the brand equity based on two audiences of, Age 18+, and Football Fans 18+? Using QuestBrand's always on trend data, we can see a brand uplift in both audience Groups who are "familiar" with the brand, from the end of August, but most notably in Football fans 18+ with the uplift lasting for a longer period of time. The Premier League sponsorship and product availability in football grounds, has certainly helped drive impact for the #Guinness brand amongst football fans. #Marketing #Sponsorships #BrandEquity #Audienceanalysis #Consumerinsights #Brandintelligence

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What a brilliant way to start the week with THREE #ukdigitalgrowthawards wins for Metis and MediaVision 🤖 Best Use of AI in Digital 🤖 For our Metis Accelerate product, which supercharges hashtag #SEO growth for large hashtag #ecommerce brands 📊 Best Use of Data 📊 For helping New Look make the biggest SEO gains of any ecommerce brand in the market 🔬 Innovation Award 🔬 For our ability to unlock the potential of market hashtag #data using our flagship platform, Metis #proudmoment #opportunitieseverywhere

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As the crowds roar closer to The Summer of Sport, Clear Channel UK have delved into how OOH helps mirror the DNA of key sporting events on OOH and deliver that killer serve and cause a racket around your competitors. 57% of the UK fan base watch sporting moments monthly and 77% of sports viewers notice brands surrounding sporting events, so make sure that you don't score an own goal in your media planning and chose OOH! Is your brand standing out like Christiano Ronaldo's white teeth? Are you activating around the sporting moments and landing that fatal blow like Anthony Joshua. If not, click the link below and see how Clear Channel can help you... https://lnkd.in/edgtUrrx

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The answer is always #AdshelLive. But why? As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to +17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/BO7dYG #OOH #DOOH #PlatformForBrands #TheOneToMany

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Need to level up on your audience insight? 🕹 Check out the next instalment in our 26PMX retail realities series which focuses in on how to unlock and get more from your customer data to ultimately get the performance gains. So sign up and get some intel to prep you for Q4 and beyond - all from the comfort of your own home, desk or commute! 🗓 Date: 12th September 2024 ⏰ Time: 10:00 AM - 11:00 AM What To Expect: - Major performance boosts through audience insights - Fast AI-driven audience segmentation - Unlocking hidden value in first-party data - Practical strategies for immediate Q4 success Who you'll hear from: A squad of the smart minds at MSQ, InfoSum and SQREEM Technologies 🔗 Sign up now! Link in the comments. #RetailWebinar #AudienceInsights #AI #FirstPartyData

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We released our Q1 earnings. Daily active users increased with 220M people YoY. More than 3 times the UK population. ⬆️ An estimated 3.2 billion people use at least one of our apps each day 🎞️ Reels alone now makes up about 50% of time spent on Instagram. 🧵Threads is growing steadily. There are now more than 150M monthly actives. 👋 Tens of millions of people have already tried Meta AI. 📈 We’re creating value for advertisers by showing people more relevant ads. Revenue flowing through our AI-powered tools — Advantage+ Shopping and Advantage+ App Campaigns — has more than doubled since last year. It’s an exciting time to be at Meta. In the last week alone, we launched Llama 3 and Meta AI, announced multimodal Meta AI for Ray-Ban Meta Smart Glasses, introduced Meta Horizon OS and, last but certainly not least, welcomed Taylor Swift to Threads 🧵 🎉

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𝗦𝗽𝗮𝗶𝗻𝗳𝘂𝗹 /speɪnf(ʊ)l/ 𝑎𝑑𝑗𝑒𝑐𝑡𝑖𝑣𝑒 𝖯𝖺𝗂𝗇 𝗂𝗇𝖿𝗅𝗂𝖼𝗍𝖾𝖽 𝖻𝗒 𝖲𝗉𝖺𝗇𝗂𝗌𝗁 𝗌𝗉𝗈𝗋𝗍𝗂𝗇𝗀 𝗉𝗋𝗈𝗐𝖾𝗌𝗌. 🦁 It wasn’t to be for England. 💳 However, we’ve seen some fantastic Out of Home campaigns across the Euros, from brands reactively looking to align with the team’s success to official partners such as Chase delivering bold brand messaging across Clear Channel UK’s Storm inventory. 🎽 The Summer of Sport continues, with the 2024 Summer Olympics starting on 26th July, and from our Question of Sport research we know that consumers will associate brands that align with Paris 2024 with Excellence, Respect, Tradition, Discipline and Focus (Clear Channel Sports Tracker Survey Jan 2024). 💡 These are all appealing brand associations, particularly for Finance advertisers, but consumers can only make these associations if they’re aware of your brand’s link to the sporting event – whether it’s an official one or not! 🥇 As the medium delivering the highest daily reach (95% according to Touchpoints 2023), now’s a great time to ensure you’ll be sprinting ahead of the competition by building brand associations through OOH. 👏 Great work EssenceMediacom UK #Euro2024 #England #Spainful #OOH #DOOH #PlatformForBrands

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Why does Warner Leisure Hotels appear to be spending so much money on Television but not apparently reaping the benefits? You can see that despite being the largest sector spender and having a good mix of media channels, their visits are lower than some of their competitors who are spending far less. Why? Our research suggests that Warner's lower visit-driving TV performance could be the result of TV targeting not reaching the right demographic. Find out more in the full report: Link to report: https://lnkd.in/eDtVn72V #WarnerHotels #MarketingSuccess #ConsumerProfile #HighSpendingGuests #MarketingStrategy

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What are your thoughts on Vouchercode changes? Want more information or a view of the landscape at your fingertips? Speak to us today for a demo of our platform!

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Feels like there's a huge consultative opportunity at the moment for agencies to: 1) Assess the in-depth operational set up of a Media function, channels/tech/data/creative/measurement, the usual 👩‍🔬 2) Understand the opportunity for a tailored AI integration programme in the short/long term 📈 3) Tailor what's available today and stick around to embed it / measure the impact. Plan for the longer term outlook and work together towards more AI integration (if the results clearly state there's benefit in doing so) 🎢 The AI Media space feels confusing for client side marketers at the moment and I'm not seeing anyone truly nail the simplification and "what this means for you". Huge value opportunity for agencies/consultancies in this space. #Media #DigitalMarketing #MediaAI #Agencies

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💥 Day 2 of Prime Day! 💥 Yesterday was incredibly competitive, with budgets being eaten up, especially in the UK. Today, however, we're seeing a bit of a shift... 🌍 📉 UK performance is showing a much slower start, with CTRs taking a dip compared to Day 1. 📈 But across Europe, things are picking up, with increased engagement and rising CTRs in key markets. What trends are you seeing? Is it the same story in your markets or something completely different? 🤔 #primeday #amazon #amazonagency #amazonppc #amazonads

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You probably saw our post on the changing demographic of UK 🇬🇧 #gym users, but what does that mean for your #SEO and #paidmarketing teams? Here are a few key insights: CAPTURING DIFFERENT AGE GROUPS: With the fastest growing sector of gym members being the over 55's (#GenX to #boomers ) understanding how Gen-X search is crucial to your SEO. Only 30% of Gen-X use 'best' and 'how to' terms, compared to 56% of Gen-Z (18 - 27). In paid and organic social media channels there are also significant differences, with only 5% of Gen-X using TikTok on a daily basis, compared to 68% of Gen-Z, making it their most popular channel. Vega Comms researched 25 of the UK's top gym and #healthclub groups, and found that 88% of TikTok reach across the sector came from two companies, with many not even maintaining a channel. GEOGRAPHICALLY OPTIMISED KEYWORDS 55% of people living in #London exercise regularly, and there are more gym's in London than any other UK region. With many larger UK #healthandfitness companies operating across multiple regions, understanding regional #SERP results can maximise brand awareness and conversion rates. Vega and STAT Search Analytics produced an excellent case study here https://lnkd.in/gJ66nGb9 THE MOST PHYSICALLY ACTIVE ARE ALSO THE MOST ACTIVE ONLINE People of mixed ethnic backgrounds have been the most physically active in the UK for the last 7 years. They are also the most active online, with 99% of UK residents of mixed ethnicity regularly using social media, compared to only 86% of those from white backgrounds. A combined 69% of these used social media to search for local area activities and sports facilities. With 8x more of this search taking place on mobile, are you optimised for the differences between desktop, mobile and social media search? WOMEN SEARCH DIFFERENTLY While making up the significant majority of UK fitness class attendees, and a slight majority of UK gym members, women search differently. While men tend to search for videos online, women search for health and nutrition information, with 47% of women exercising to lose weight, compared to 32% of men. These associated keywords are crucial to creating brand awareness. THE TIP OF THE ICEBERG Of course the statistics and information above is just a tiny snapshot of what goes into the organic and paid marketing data and insight analysis conducted by Vega before we design a #digitalmarketing strategy. We pride ourselves on complimenting your in-house teams, not replacing them, so if you want to know more just get in touch. #gymmembership #ukhealthandfitness #ukgym #Manchester #data #insight #health #fitness #Gibraltar

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The answer is always #AdshelLive. But why? As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to +17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/Mcfw8p #OOH #DOOH #PlatformForBrands #TheOneToMany

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