Working with my team at Louder Online, our focus is on creating actionable, thoughtful digital marketing strategies for our clients. By using an intelligent mix of Search, Content and Social tactics, we’re able deliver new customer leads and build lasting brand relationships.
I've helped many global brands online, including: Ford, IBM, The Star, LG, MLC, Million Dollar Woman, as well as a broad range of small businesses.
I have more than ten years of business management experience, and I am regularly invited to speak at digital marketing and networking events.
SEO
Our straightforward, sound Search Engine Optimisation tactics deliver more than just high rankings. By creating a solid technical platform, as well as taking a considered approach to content creation and back links, we’re able to ease prospective customers from the search results through to conversion.
CONTENT MARKETING
Our meaningful, engaging marketing plans generate content that genuinely connects with your customers in a way that’s relevant and personal. We’ll deliver content ideas for your brand that are so good, it will be impossible for your readers not to comment, like and share.
SOCIAL MEDIA
We can help you connect the dots between content marketing, search and social media, creating a comprehensive strategy that helps with your site’s rankings. Our expert team is here to help you create a clever, relevant social media plan that engages your audience wherever they hang out.
Give me a call on 1300 724 588 if you’d like to learn how Louder Online could help your brand.
Specialties: SEO Consultant, SEO Expert, Internet Marketing Expert, Search Engine Optimization, SEO, Search Engine Marketing, SEM, Social Media Optimization, SMO, Internet Marketing, CPA, PPC, Affiliate Marketing, SEO Expert Australia, SEO Professional Australia, Search Expert, Search Marketing, Search Engine Marketing Expert, Search Optimisation, Search Engine Optimisation Expert, Search Engine Optimization Consulting
Louder Online is an Internet Marketing business with a focus on search marketing, content marketing and social media.
We work with some of the world's most recognised brands to deliver high ROI to their businesses through the web.
Our straightforward, sound Search Engine Optimisation tactics deliver more than just high rankings. Our success lies in creating a solid technical platform, as well as taking a considered approach to content creation and back links, driving traffic from search to right through to website conversion
Our meaningful, engaging content marketing plans generate content that genuinely connects with your customers in a way that’s relevant and personal. We’ll deliver content ideas for your brand that are so good, it will be impossible for your readers not to comment, like and share.
We can help you connect the dots between content marketing, search and social media, creating a comprehensive strategy that helps with your site’s rankings. Our expert team are here to help you create a clever, relevant social media plan that engages your audience wherever they hang out.
Elcom Technology is an international, industry leading developer of an enterprise level Content Management System used by some of the largest businesses in Australia.
- Managed a team of web developers and graphic designers in the design and implementation of intranets, extranets and websites.
- Presented the merits of SEO to all business units and conducted training sessions for content populator's, coders, and developers on how and why to incorporate SEO in to their workflow
- Headed up the internal online marketing team with a focus on in depth internal SEO analysis of the company websites to improve the organic search traffic and lower ongoing PPC costs
- Developed and implemented numerous company-wide SEO "Best Practices" policies/documents:
- New website footer document - Content Copywriting Guides - Keyword Research (density, relevance, weight, etc ... ) - Meta Tag Guidelines
- Managed SEO campaigns for all of Elcom's SEO clients including, but not limited to the following tasks: - SEO (Search Engine Optimization) Strategies - Technical SEO - SEO Copywriting/Editing - Keyword Research - Social Media Optimization and Marketing (SMO/SMM) - SEO Training - Internet Market Research - Usability Design
- Performed ad-hoc and ongoing SEO consulting to some of Australia's largest companies and government agencies including: Lendlease, VolksWagen Australia, Hyundai Australia and NSW office of Water.
Areas of Achievement
- Designed and developed a 2 hour SEO Master class course training in-house SEO's, web managers, marketing managers and company directors of some of the largest companies in Australia.
- This course was run over several months and was taken nationally to audiences in Melbourne and Sydney.
Project Manager working in I.T for this large multinational company. Responsible for handling multiple simultaneous projects of varying sizes and costs. Projects range from large Infrastructure roll outs, to internal business projects. Projects budgets ranged in size from AU$400k to AU$4Mill. Managed as many as 6 simultaneous projects end to end to the satisfaction of the projects stakeholders, on time and on or below budget. Managed teams of resources for different projects ranging in size from 6 to 15+ team members. Planned, coordinated, and implemented special projects, such as server upgrades, messaging systems, and offsite presentations. Managed resources needed to implement multiple projects and maintained strict budgets. Developed an understanding of the importance of Strategic Business Objectives and the role it played in the efficient delivery of all projects. Managed technical infrastructure operation and development for new development sites created by the company. Directed numerous staff to provide quality efforts in the roll out of new additions to the corporate infrastructure. Hired, and supervised multiple contract support staff. Responsible for assessing staff adherence to policy standards and managing all resources to the high company standards.
Areas of Achievement Received glowing praise from the CIO of Leighton Contractors for the early completion and smooth roll out of an additional 200 user site for one of the company's largest projects. The project stakeholders were pleased with the efficiency with which the project was run and the clear communication that was provided through the project lifecycle. This was completed while also managing 3 other projects.
Director of the IT Consultancy and Software Development business. Was responsible for hands on technical work, project management, client liaison, and all managerial functions. Managed a team of 5 staff members, outsourced PC/LAN support and improved the communications infrastructure for our clients. Optimized available resources for projects by establishing and organizing in-house development processes to ensure resulting products met the needs of the company. Provided technical project management and advice to our clients, maintaining strict data integrity, eliminating redundancy, and ensuring bullet-proof archival and recovery. Developed product release strategies for applying networking technology and programming to manage a customer database for several building supply companies Planned, coordinated, and implemented special projects, such as server upgrades, messaging systems, and offsite presentations. Managed resources needed to implement multiple projects and maintained strict budgets. Developed an understanding of the importance of Strategic Business Objectives and the role it played in the development of our customized applications. Managed technical infrastructure operation and development for multiple small business including Real Estate agents. Directed numerous technical staff to provide quality desktop support, reliable remote access, regular data backup, quality software development and robust networked resources. Developed and implemented database applications for education groups, including student tracking and employer tracking systems. Hired, and supervised technical support staff. Responsible for assessing staff adherence to policy standards.
As a team we were responsible for the end to end completion of large project based changes throughout the multinational organization. A large portion of our projects were based around the conversion of the network system that was in place in our NZ warehouses into the new network configuration as well as the conversion of data from multiple legacy systems into our own
Held dual duties as the company SOE manager throughout the organization which included the streamlining of processes in order to have the SOE distributed according to the defined standards. My role involved the development and maintenance of the Windows scripts that were used to automate the SOE process as well as the roll over from the old systems that were in place.
Worked with the Business and IT Project Managers to ensure project scope was reflected in Business Case, Project Charter and MS Project plan Facilitated process simplification, design or re-engineering in all contexts Maintained excellent customer relationships with the business, trading partners and IT team Ensured that IT initiatives were business led and supported the business strategy Participated in an international cross-functional team to implement new network and management systems. Managed resources needed to implement the project and maintain budgets. Gained experience while training and leading numerous contractors to deliver data requirements on time and within budget. Organized training and held frequent production reviews. Performed technical and preventive maintenance evaluations on operational equipment. Facilitated weekly sessions and stakeholder meetings to assess progress and resolve problems.
Responsible for the complete oversight of all technical initiatives and procedures of the company. Coordinated contractors and was hands on in the consultation, design, implementation, construction, maintenance and support of all networks designed by the company. Responsible for quoting, organizing profit margins, negotiating and supplier purchases. Prepared presentation plans and materials. Performed network integration and system tests. Performed in-home repair of computer systems and related equipment by removing and replacing components or reconfiguring and restoring systems. Surveyed customers on a periodic basis to ensure concerns are being addressed properly and promptly. Directed technical staff of multiple contractors to provide quality desktop support, reliable remote access, regular data backup, and robust networked resources. Reviewed technology infrastructure for our clients management groups, proposing enhancements, managing implementation projects, and assessing results.
The role was one of Network Administration/Desktop Support, reporting directly to the Systems Administrator. The role involved support of the entire network throughout the head offices, and other smaller sites. There were approximately 300 users being support by the systems administrator and myself. The network consisted of a wide variety of different technologies, varying protocols and a very large and varied interaction of network hardware and software. Designed and constructed a wide-area network connecting satellite offices to corporate headquarters. Configured routers, firewalls, domain name services, e-mail, Web, and ftp services. Oversaw setup of servers and desktop workstations
This position supported all users of Microsoft Operating Systems throughout Australia and surrounding countries. I was required to diagnose, identify and resolve specific Operating System issues that could not be resolved by the first level technicians. I was responsible for solving issues with all Microsoft Operating Systems and reported directly to the Operating Systems team leader. I was required to answer approximately 10 calls a day, with a 99% success rate of solving the customer's issues. I was also Technical Lead for the Helpdesk/ Network Administration and Maintenance. I was required to be the first point of contact for all staff IT issues and also to be able to provide desktop support and network administration and maintenance. Reported on common problems and complaints, escalating network-wide troubles to Lead Technician. Maintained trouble-ticket system to record and track user calls and e-mails. Installed operating systems and applications and conducted technical training demonstrations.
A preview of what LinkedIn members have to say about Aaron:
When it comes online marketing and business growth, my involvement with Aaron has been awesome, the guy really knows his stuff and has been a reliable part of my team.
He is at the top of his game and has a great mind for all things Search, Social and Content Marketing. He is an industry expert and anyone looking to be a step above the rest should look to contact Aaron and the team at Louder Online.
Aaron is one of the leading thoughts in the space of Content Marketing and Organic Search. Aaron bring's a wealth of knowledge, creativity and thought leadership to the SEO Industry that is much needed in Australia and comes highly recommended from our team.