I pitched to BBC and they said no, pitched to ITV - NO, Every broadcaster in the UK? NO NO NO
I was at my wit's end. I was devastated. I had risked all of my investors’ money making 7 episodes of a TV show and couldn’t find a buyer for it.
After months of feeling sorry for myself, a successful business friend pulled me aside and asked: “why do you actually want to get a deal with a mainstream UK broadcaster?”
“Because I want to prove it’s possible to get a black show on TV” I confidently stated.
He replied “It’s your ego talking. You’re too focused on the bright lights, the glitz, glamour and adoration from your friends. You should find a market who want to buy your content”
“Where is a market who would want my type of content” I naively asked because all I had been focusing on was mainstream TV stations in UK and US.
He replied, “You make a show about an African family living in London – why don’t you try and sell it in Africa?”
“But TV stations in Africa don’t pay enough” I stated
He replied “but there are over 500 TV stations you could sell to right? It's not as sexy as doing a UK/US deal but it will keep you in business”
I took his advice and since then have not looked back! I've sold my show to over 30 TV Stations
Don’t let your ego get in the way of your success.
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