Articles that are professionally relevant will benefit from organic distribution through your network. This will allow your content to reach the largest group of professionals. For your articles to be distributed to a wider audience, LinkedIn leverages various technical signals and algorithms, such as the community's engagement with that article (likes, comments, and shares) and content relevancy.

Our goal is to match the right content with the right professional. Your LinkedIn feed is personalized for you, based on thousands of technical signals including your profile, network, what's trending in your company and industry, content you like, and editorial recommendations.

Distribution of articles

Check out some additional information regarding the distribution of articles published on LinkedIn:

They appear in the Your Activity profile section, just below the introduction card on your profile.
They're shared with a subset of your connections and followers. This is determined by connection strength, your connection's notification settings, and notification state (i.e. number of unread notifications). Members who aren't in your network can choose to follow you and by doing so they will receive your articles and posts in their feed.

Followers may receive notifications when you publish an article. Your articles may be available in their LinkedIn homepage feeds.
To simplify the notifications experience, we often aggregate notifications to your connections.

Enabling article distribution in your settings

Edit your public profile by visiting the Settings & Privacy page, to help ensure articles are distributed to your intended audience.

If you've selected that your public profile be visible to everyone and Posts & Activities is checked in the Public Profile section, then your articles may be public and searchable both on and off LinkedIn based on the kind of content. This means that your articles may be viewed by people without LinkedIn accounts.
If you've selected that your public profile be visible to no one or if Posts & Activities is not checked in the Public Profile section, then your articles won't be accessible by members who aren't logged into LinkedIn.
Learn more about your public profile.

Tips to help increase distribution

Check out some tips that may help increase distribution of your article:

Write articles that resonate with your audience. Take the time to review the content analytics on your published articles to see what your audience is responding to most.
Focus on content that impacts professionals based on what's in the news, offer deep industry insights, lessons learned, or ideas.
Avoid being overly promotional. Remember that audiences want to feel inspired and informed.
Use hashtags to help surface it to members. Hashtags will help your article to appear in search results.

You can build your reputation and your follower base by:

Publishing articles frequently.
Sharing posts on LinkedIn from the homepage share box.
Engaging with other members by liking and commenting on their articles.

Learn more about increasing the distribution of your articles.

Check out our tips for writing articles for additional guidance.