The Ableism Iceberg: Why Disability Inclusion Matters

View profile for Chris Ruden

Amputee Keynote Speaker on Disability Inclusion & Change | The Future of Work is Inclusion | Speaker Business Coach 🎤 | Titan Games Season 1 w/ Dwayne “The Rock” Johnson | World record in Powerlifting

“Inclusion” without disability is still exclusion. (You don’t have to hate disabled people to be ableist) You just have to: - ignore disability in your policies & DEI strategy - treat ADA compliance as your only finish line - forget to budget for needed accommodations - hire for “culture fit” but avoid disabled talent Ableism doesn’t always sound like hate. In fact, ableism is usually just silence. Silence around underrepresentatuon Silence around reasonable accommodations Silence around stigma & bias toward disability That’s what this iceberg shows. Above the surface: good intentions. Below the surface: harmful inaction. As a person with a visible & invisible disability, I get frustrated for a few reasons but the main issue? Disability inclusion isn’t charity. There’s a clear business case for disability inclusion. Companies that lean into disability inclusion earn: 28% higher revenue 30% higher profit margins Still, 90% of companies claim to prioritize diversity but only 4% include disability in their DEI efforts. The human case is there. The business case is there. So what’s missing? Change. But what does real change look like? It’s not just a wheelchair icon or checking a box. It’s: - listening to disabled voices - auditing ableist hiring practices - measuring equity, not just optics - hiring/promoting disabled leaders - funding reasonable accommodations Ableism is the iceberg. Don’t let your culture sink with it. ♻️ Share so we can end ableism #DisabilityInclusion #EndAbleism #InclusiveLeadership #AccessibilityMatters #EquityInAction [image description: A graphic on a tan background that shows an iceberg in the middle. The title says the ableism iceberg and above the water is six statements: everyone is included, we don’t discriminate, disability imagery, ADA compliant, disability ERG, inclusion matters. Below the water it says what’s missing: no disabled bleeders, systemic in accessibility, ableist policies, ablest hiring process, invisible disability bias, neurodivergent erasure, no accommodations budget.]

  • A graphic on a tan background that shows an iceberg in the middle. The title says the ableism iceberg and above the water is six statements: everyone is included, we don’t discriminate, disability imagery, ADA compliant, disability ERG, inclusion matters. Below the water it says what’s missing: no disabled bleeders, systemic in accessibility, ableist policies, ablest hiring process, invisible disability bias, neurodivergent erasure, no accommodations budget.
Kristen LeFalle Sampson

Higher Education Administrator | Program Coordinator | Project Leader | Operations Strategist | Storyteller

1mo

YES! Very insightful and thought-provoking illustration. Thank you , Chris!

Uday Kiran Bolusani

📈Head of Investment Operations & Accounting Ecosystem l 🧠The Autistic Leader l 🔬Evolving Leadership to Foster NeuroDignity

1mo

"That’s what this iceberg shows. Above the surface: good intentions. Below the surface: harmful inaction." powerful frame of reference

Susan Dratwa (Borofsky)

Agile Leader, Cloud Modernization, AI Integration

1mo

Fully agree lack of understanding what it really takes to not just talk the talk but actually do the action required to make space.

Cressida Stephenson

Disabled CEO & Founder @ EdenChase Associates | Unlocking Disability Inclusion | Future-proofing talent strategies by turning Neurodiversity & Disability into a competitive edge, maximising market reach.

1mo

Brilliant Chris Ruden!

Beatrice Harris

Podcast Host at Cosmic Collison: Countdown with expertise in Performance Poetry and music. Living with Myalgic Encephalomyelitis, Asperger's, and CSF leak syndrome. A warrior for humanity. Married, 13 years, loves anime.

1mo

Nailed it. They wanna talk about inclusion and support in the same sentence without knowing what any of it means. 🔥

Daniel Boudreau

As a Law Clerk/Legal Assistant, I help clients navigate the legal industry with ease. I have a vast knowledge of all areas of law and can tackle any task.

1mo

This is spot on! Real inclusion means budgeting for all of the the staff needed for the accommodations, not overpromising and under delivering at the expense of others. The lip service I was paid at post secondary institutions was beyond unacceptable, the irony of it being that I was taking a legal program at one of them.

Christine Aurigemma

Accessible Workplace Strategist | Talent Program Innovator | Former Scientist

1mo

Wow, Chris Ruden. I love this graphic! I can't tell you how much this resonated with me. Thank you for sharing.

Rukayatu ("Ruky") T.

Don’t get copied ✍️ Own your ideas 🔐 · Trademarks, Copyrights, and Licensing for thought leaders + purpose driven founders.

1mo

This lays it out with precision. I've seen how easily disability gets left out of DEI strategies, even by well-meaning organizations. But good intentions don’t drive equity. Clear budgets, updated policies, and direct conversations do. Disability inclusion isn’t an extra, it’s a baseline. And when we center those most often overlooked, we build stronger, more honest systems for everyone.

Maria MacMinn Varvos

Educational Consultant | AI & Curriculum Design | Compliance Specialist | Building Ethical AI Policies in Education | Equity-Driven Educational Innovation

1mo

Equity vs Equality means everyone is equal in their own way. So accommodations are important in order to put everyone on a level playing field. This way no one’s disability is a factor in creating barriers to opportunities.

Katalyn Kuivila

Catalyzing nonprofit impact into $$ & people power | 10+ years public sector comms, development, strategy & systems | Comprehensive, creative, marketing & messaging | Founder, Katalyze Change Consulting

1mo

This is a really fantastic concept and post. I feel like ADA compliance should honestly be right on the waterline perhaps, given how many employers completely fail to even meet that (very low) bar!

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