Last week Glenn Kramon, a professor at the Stanford University Graduate School of Business gave a master class on cold emailing in our class (Lean Launchpad). Glenn was an editor The New York Times for more than 25 years and has supervised reporters that have won 10 Pulitzer Prizes. I always start my emails with “How are you? Hope you are well!”. It turns out I have been doing this wrong for decades - violating rule #3 in Glenn's list (see below). I recommend you listen to Glenn in this YouTube video (minute 38 to roughly 45). It does not do justice to his full lecture but you will get a sense of his wisdom. TLDR: ✍ When writing cold emails instead of being one OF a million, be one IN a million. 🌟 To make yourself one in a million, make them feel like one in a million. Ai writing software makes emails look the same. Ask ChatGPT to write you a cold email - you will be one OF a million. Spend time following Glenn’s rules and you can stand out, making someone feel you care about them. At the end, the person you are reaching out to is a human and your goal is to establish a connection with them that goes beyond the transaction. Glenn’s ten rules below: 1️⃣ Know something about the person to whom you’re writing, and exploit it. 2️⃣ Clear, personal subject line indicating urgency. 3️⃣ Start fast. Get to the point quickly, not at the end. 4️⃣ Begin with something she doesn’t know, not with something she does know. 5️⃣ Name someone you know whom the person you’re writing about also knows (and respects). 6️⃣ Try to compare yourself to the person you’re writing to. 7️⃣ Can you tell a story you know will make that person smile, even laugh? 8️⃣ Keep it short. Make sure there’s an “ask” or next step. And keep the ask as small as possible. Make it easy to say yes. 9️⃣ Offer something in return. Maybe you know something, or someone, that she doesn’t. 🔟 Check for accuracy, then check it again, before sending. For fun, I used ChatGPT to write a few emails and noticed that they violate many of Glenn’s rules! https://lnkd.in/gjN6j24Z
Life Lessons From Stanford MBA Writing Professor: Glenn Kramon
https://www.youtube.com/
Great information!
Thanks for sharing!
Sound advice, thanks Mar Hershenson
Ali Sarilgan Ozge Islegen-Wojdyla, Ph.D. -- timely advice!
Very informative thanks Mar Hershenson
AI and fintech for good | CEO | Investor
8mogood stuff