Jagath Narayan’s Post

9 months ago, I started actively writing on Linkedin. Sharing my thoughts and insights about our industry, Ordoro, and my personal life. Now, it's time for some reflection and analysis. I dove into the data to see what worked and what didn’t. TLDR; - Some of these posts did great (one went viral). But some other posts on similar topics got a fraction of the reach. I don’t understand the Linkedin algorithm 🤷♂️ LinkedIn aficionados, any ideas on what affects a post reach and engagement? Outside of factors like relevance, interest, clarity etc? ---- Here are my top 10 posts by engagement over the past 12 months. Along with an annotation about what motivated me to write each one. 1️⃣ https://lnkd.in/gAPqFNee Amazon Shipping and FTC anti-trust case - relevant to Ordoro and our customers 120K+ impressions (went viral), and 700+ reactions 2️⃣ https://lnkd.in/gZtYhi9r India’s race to moon landing - a topic of personal interest since childhood 40K+ impressions, and 200+ reactions 3️⃣ https://lnkd.in/g5hwe_XD The kickoff post explaining Ordoro’s new marketing 17K+ impressions, 130+ reactions 4️⃣ https://lnkd.in/gJ2EeVWb The most interesting customer complaint about Ordoro 15K+ impressions, 80+ reactions 5️⃣ https://lnkd.in/g5EUR42B Random fact about expiration dates on food packaging 🤷♂️ - I wrote this in 10 minutes while riding in an Uber in San Francisco 11K+ impressions, 60+ reactions 6️⃣ https://lnkd.in/gS2aCh3H Amazon launched “Supply Chain by Amazon” - Out of interest in Amazon news 10K+ impressions, 50+ reactions 7️⃣ https://lnkd.in/gCqH3RV7 2023 holiday season forecast - Relevant to Ordoro Q4 8K+ impressions, 40+ reactions 8️⃣ https://lnkd.in/gMjpX6YJ Selena Gomez, Taylor Swift meme post about Ordoro 😹 5K+ impressions, 15+ reactions 9️⃣ https://lnkd.in/gDHer6eJ Personal takeaways from SaaStr 2023 4K+ impressions, 50+ reactions 🔟 https://lnkd.in/g5nUjDnQ Ordoro and Sendle partnership related 4K+ impressions, 60+ likes —-- As you can see, these posts cover a diverse range of topics, from insights into the ecommerce industry and updates about Ordoro, to reflections on my personal experiences and thoughts. The LinkedIn algorithm plays a significant role in determining the visibility of these posts, actively promoting some while less so for others. I try my best to not worry about what the algorithm does, though it's hard to not think about it 😂. I try to write about things that I genuinely like. May be there is a different way. I have fun doing it, so I do it. If you have suggestions for me, please let me know in the comments.

We didn’t quite get flying cars. But we are getting drone delivery to 75% of the population in Dallas Fort Worth. Isn’t that cool? Last-mile delivery enthusiasts have been waiting for drone delivery since Jeff Bezos talked about it in 2013. The idea of a drone dropping off packages in our front yard felt so cool. It has taken 10 years, but it’s becoming a reality now! Last-mile is the hardest part of ecommerce logistics. Traffic congestion, route planning, multiple-drop offs - all sorts of complicated problems. Drone delivery can be a great solution. Amazon has been experimenting with drone delivery for the last two years. And now Walmart is entering the game. Walmart has now partnered with Wing (owned by Google/Alphabet) and Zipline, two drone delivery companies. And through this partnership, they are bringing drone delivery to the Dallas area. They ran a pilot of this last year doing 30-min grocery delivery to 60,000 homes in the Dallas area. And it was well received. They now got the FAA approval for beyond visual line of sight (BVLOS) operations. That allows them to deliver to a 10 mile radius from each store. And this lets them cover the entire metro area. That’s a big step and we should see more players entering this space this year. Exciting! If the Dallas rollout goes well, I’m looking forward to this service coming to Austin soon. #ecommerce #logistics #amazon #walmart #drone Sources in the comment below

Heading to NRF '24 in New York next week? Excited about the latest in retail innovation? Jim LeRose will be there discussing Ordoro and all the amazing things we have in works. Please DM me or DM Jim if you would like to meet with us. #nrf2024

Ha ha. Nice try nihao10619[at]buffnto[dot]com. You trying to scam a shipping nerd with this? 😂 #ecommerce #scams

Ever had a moment where superb customer support turned a crisis into relief? When that happens, it’s memorable, isn’t it? Here is a personal story. Imagine being stranded in rural Texas with a car that won't start. That was us, halfway through a 700-mile road trip from Austin to SantaFe. All kinds of thoughts were running through my head - tow trucks, repair shops, ruined vacation... But then, a simple press of the car's SOS button changed everything. A support agent's voice was the first sign of hope. No frustrating automated menus, just a direct human connection. She quickly diagnosed the issue - a dead key fob battery. The proximity sensor is not detecting the key fob to start the engine. She had a solution. Press the key fob against the sensor on the steering column. There may be a little bit of charge left in the key fob battery, enough for the sensor to detect it. ❤️ It worked! Crisis averted, we resumed our trip, stopping only at the first Walmart an hour later for spare batteries. This experience will always stay with me. That support agent not only saved the day but also left a lasting positive impression of the brand. It's stories like these that should be the norm, not a rare delight. 💡 Isn't it time we rethink the role of customer support? Instead of viewing it as a cost center, shouldn’t we recognize it as a critical driver of customer satisfaction and brand loyalty? We had that hunch when starting Ordoro (https://lnkd.in/brq4_d) . So we set exceptional customer support as one of our founding principles. And it has made a difference. Our support team consistently earns high praise in reviews across the web. And these reviews drive new customers to us. Why, then, do many businesses still relegate customer support to low-cost outsourced facilities? 🌺 Here is my challenge to other business leaders - Let's collectively raise the bar for customer support. Let’s make it delightful. As a consumer, such a world will be a joy to live in! Now, I want to hear from you. 👉 Have you had a customer support experience that turned a crisis into delight? 👉 Or, if you’re a business owner, how do you approach customer support? 

“So like, everyone thinks my ecommerce store is big and stuff 'cause I'm famous? Totally not true. It legit blew up only after I started using https://www.ordoro.com/ for, like, all my order stuff. Don’t launch without it. No!” - Selena Gomez, January 7th, 2024

"What’s hard about starting a business is not putting up a website. That’s relatively straightforward. It’s actually finding all the customers. And then having to pick, pack, and ship and deliver to all the customers" - Andy Jassy, CEO of Amazon. 💯. Anyone can launch an ecommerce business. But growing that business into something that can make even a small amount of money, that’s hard. In that interview, Andy discusses how Amazon can help small businesses find customers and fulfill orders. But, it's not quite that straightforward. On the Amazon marketplace, the real challenge lies in standing out. You're competing for visibility among countless vendors, including some with obscure brand names like BSTOEM to ZGGCD. On platforms like Shopify, it’s easy to launch a webstore. But driving traffic, and converting that traffic into orders, that’s not easy. It's a constant battle to be noticed and chosen by customers. So, if you are a small business ecommerce business owner generating even a handful of orders every day, you should be proud of yourself. 👏 You’ve demonstrated immense amount of resilience, creativity, and hard work. You've done more than just start a business; you've planted a seed that can now grow, thrive, and leave a lasting mark in the world of commerce. You are the unsung heroes of the digital marketplace, the backbone of innovation and progress. Keep pushing the boundaries and setting new benchmarks. The world is watching, learning, and, most importantly, inspired by what you do. ❤️ #smallbusiness #ecommerce

A nerdy little trick that I learned during the holidays. And I’ve been using it regularly since then. This is particularly useful for your next forest hike when you need to find your way but don’t have a compass. 👉 Here’s how you can use your watch as a compass. ☀ Point the hour-hand towards the sun. The mid point between the hour-hand and 12 o'clock is South. (This assumes you are in the Northern Hemisphere. If you are in the Southern Hemisphere, then the same thing points to North) Pretty cool, right? Try it out the next time you're outdoors. [Image credit: CITIZEN watch co]

Congrats to ISRO - Indian Space Research Organization on reaching another historic milestone! 🎉 A few hours ago this morning, the Aditya-L1 spacecraft reached its final destination - the Lagrange Point 1 - the exact spot between sun and earth where it can hover forever because the gravitational forces of Sun and Earth cancel each other. It’ll stay there forever and orbit the sun at the same rate as earth and will be used for continuous solar observations. My favorite part is that this Solar mission lifted off on September 2nd. Just 11 days after the historic successful moon landing they did on August 23rd, 2023! 🚀 That lunar landing happened in an almost Hollywood-script fashion including a last-minute race with the highly-funded Luna 25 spacecraft of the Russian space agency 😅. You can read more about that drama in my earlier post https://lnkd.in/gZtYhi9r Isn’t that amazing? The whole world was talking about them, and team ISRO is like - ok enough with the celebrations, on to the next one. LFG. Let’s launch the sun mission. 😎 What an amazing team of engineers! This has been the most talked about period of ISRO in my life time. It’s amazing to see them go from success to success. 🤘 There is another big mission coming up in the next few months. ISRO aims to to put a 3-member crew in low Earth orbit for 2 days. The target date of the mission is 2025. 👉 But the first test flight (without crew) is planned for Q1 2024. Keep an eye out for that! Excited to cheer for this amazing organization! #isro

Funny story about a time-traveling couch - and a bizarre logistics puzzle. Two days ago, our landlord called about a large package addressed to Ordoro waiting in the basement of our previous office building. Brian Everett volunteered to drive there to pick it up. It was a huge box, so he opened it up right away, and turns out it was 2/3rds of a couch! WTF! We never ordered a couch for Ordoro. And that too 2/3rds of a couch. We don’t even have an office, so why would we need a couch. He took a closer look at the shipping label. It was a FedEx Ground label. But here is the catch. The ship date on the top right said “21 May 2018”. 🤯 Another WTF! That shipping label was created 5 years ago. How did a 2/3 couch that was shipped in May 2018 get delivered to us in Dec 2023? The plot thickens. Now we had to get to the root of it. This is where things get very interesting. Being the shipping nerds we are, Brian did more sleuthing. He peeled off other areas of packaging looking for more clues. And discovered a previously used shipping label hidden underneath. From that shipping label, he found the original ship-from company. A furniture vendor. He called up that vendor and asked about the shipment. It turns out that Ordoro has nothing to do with this couch at all. Someone in New Jersey had originally ordered this couch a few days ago from that vendor. And the couch was delivered to them. The customer didn’t want it, may be because one piece was missing, and they probably had a dispute with the vendor. And the vendor may be asked them to keep the couch. But the customer wanted to get rid of this couch. 💡 And guess what the customer does to get rid of the couch? The customer googled for the image of a FedEx shipping label anywhere on the web. And that query landed them on support.ordoro.com which has tons of help articles about FedEx shipping labels. And some of those articles have images of FedEx shipping labels on them. So they printed out the shipping label image from our website. They stuck that on the package and gave the package to FedEx. And FedEx dutifully delivered the couch. Even though that shipping label was created 5 years ago. 👉 Takeaway: We need to immediately remove or obfuscate all the real shipping label images from our support site. (We already removed it from the culprit support article https://lnkd.in/gMsYExF6) I’ve heard of so many different types of scams in the logistics industry. And this one goes to the top of the shelf. So funny, we got a good laugh out of it. I’m sure FedEx will now invoice us for transporting this 2/3rd couch. That $300 will be worth the story.