Bill Ready’s Post

WIRED is right: Pinterest is having a moment. Giving credit to Gen Zs as our fastest-growing demographic, and citing our trend-spotting Pinterest Predicts list for 2024, Wired reports: “Pinterest is growing because it fills a different, more positive niche than other forms of social media, serving as a place for exploration and creativity rather than a race for likes and views.” https://lnkd.in/dEUiSF6x

Need to know what 2024’s top trends will be? Check out Pinterest Predicts, our data-driven cheat sheet for consumers and advertisers who need to know - before everyone else - what’s going to be huge in the next 12 months. Think groovy ‘70s-themed weddings, kitschy kitchens, and eclectic grandpa (yes, it’s a thing). Big hair, badminton, and bow stacking. And from the people who accurately predicted mushroom themes would be the rage of 2023, Pinterest Predicts says 2024 will be the year to unleash your inner jellyfish.    How do we know? Each month, 482 million people from around the world are on Pinterest curating at massive scale. They come to decide what to do, try or buy next. This allows our data scientists to analyze billions of deep intent signals on what people are planning to do in the future. We’ve had an 80 percent success rate for four years running. New this year, we opened up our first pop-up shop online and in NYC, where all our trends are shoppable on site. Our secret sauce is our audience - because people come to Pinterest to plan, we have unique insight into what’s going to be the next big thing. Look it up at pinterestpredicts.com and read more in Forbes today: https://lnkd.in/gsNTMmiD

We helped deck the halls of the People’s House this holiday season! Twelve of Pinterest's most creative and inspiring creators helped decorate the White House for an expected 100,000 children and families who will visit in the coming weeks. The tradition began with Jackie Kennedy in 1961, who chose “Nutcracker Suite” as her decorating theme, and First Lady Jill Biden continues this year with a very merry theme that certainly resonates with Pinterest’s 482 million monthly users: “Magic, Wonder, and Joy.” It’s thrilling to see Pinterest come to life. Take a look at some behind-the-scenes footage here: https://lnkd.in/gNRhAZcM

Proud of our team’s Q3 results as we accelerated Pinterest's business for the third quarter in a row. We reported our highest-ever number of MAUs, drove strong revenue performance and substantial margin expansion. We’re making rapid progress – our users are engaging more deeply and advertisers like Maybelline and PacSun are turning to us for results across the full funnel. Read more about our latest results here: https://lnkd.in/gTpxKBGs

One of my favorite things to do is to talk to users and see how they find inspiration on Pinterest and increasingly turn that into action. We’re thrilled Casey Newton with Fast Company is one of those users. He and I recently sat down to talk about how we’re deepening engagement with users, making Pinterest more shoppable and our aspirations to build a more positive, kinder, platform. Read more from my conversation with Casey here: https://lnkd.in/dTKjr9uK

Today, we hosted our first-ever Pinterest Investor Day and it was a pleasure to share our progress with investors. From deepening engagement to accelerating monetization, our strategy is working. But, as far as we’ve come the past year, we know that there’s still so much more opportunity ahead of us. We’re seeing great momentum in our business and in turning our unique attributes into clear business advantages. Last year we updated our strategy to lean into our core differentiators and the results couldn’t be more clear with Pinterest returning to consistent MAU growth, deepening user engagement and growing monetization. I’m proud of the progress we’ve made over the last year and even more excited about the future we’re building at Pinterest. You can find the presentation slides at investor.pinterestinc.com Read a recap of the day here: https://lnkd.in/gTchue5w

Big thanks to everyone who joined us at Pinterest Presents today. We unveiled a range of exciting new products, from fresh ways to visualize ideas with Collages, to making shopping more actionable and seamless than ever with direct links, and more. As more people turn to Pinterest, we’re doubling-down on offering the industry’s leading full funnel solution, all while delivering better, more measurable results for our advertisers. We're working to build the world's most inspirational and enjoyable place to shop and discover with all your favorite retailers and brands. This is just the beginning. 📌 Read more about today’s #PinterestPresents announcements: https://lnkd.in/gumuEAs4

Inclusive AI is a key pillar in how we’re working to build a more positive internet. Starting today, you’ll see a significant increase in body type diversity on your Pinterest feeds – that’s five billion images and videos with more to come. It builds upon the skin tone and hair pattern technology we pioneered and is now widely embraced. Our body type technology is first-of-its-kind and celebrates the diverse shapes, sizes, and forms of various bodies around the world. We’ve been moved by the overwhelming support and enthusiasm from our users on how we’re making Pinterest more inclusive – so we’re thrilled to expand our suite of Inclusive AI features, shaped by their invaluable feedback. Throughout our history, we’ve championed products and policies that foster inclusivity and positivity. Our work is ongoing and this is one of many steps we're taking to bring everyone the inspiration to create a life they love. Curious to learn more? You can read more here: https://lnkd.in/gK-3KxXs

In just two weeks, we’re hosting Pinterest Presents, the must-watch global advertiser summit of the year. it’s not your typical advertiser summit. It’s something a bit more…Pinterest. On September 13th, join us to see how we’re making Pinterest more measurable, shoppable and actionable than ever. We’ll share our latest products and even more ways to reach your customers. Register now to stream it live at PinterestPresents.com