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Today was Empathy Day at Aiimi with a focus on learning how different people access products and how we can be more inclusive in the way we design and build software. Accessible products ensure that people with disabilities – whether they are cognitive, physical, visual, or auditory – can interact with, navigate, and contribute to the web. The day started with a spotlight talk from Chris Bush of Nexer who guided us through the various challenges and obstacles that commonly prevent impaired users from engaging with digital products and services. Then, our Product team, which includes UI and UX designers, ran through a series of workshops to equip them with the basic principles that will help them evaluate their own digital products to ensure they are providing the best, most inclusive experience for all our users. As part of the day, we set up 6 emulation stations to replicate the experiences of users with different accessibility needs. This allowed us to empathise with our users and ultimately have various needs in consideration when building products. What’s your experience with inclusive and accessible digital products and services? Watch a short video of how the day unfolded here: https://lnkd.in/eu3rw6vK #design #experience #empathy #accessibility #inclusion

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Chris Bush

Head of Design Group, Nexer Digital

7mo

Absolutely lovely to spend time with you all today. I really enjoyed myself. And thank you for the kind donation to the Molly Watt Trust too 🙌

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