Ben Goodey’s Post

One tool earned me $17,300 in 12 months (but it's worth so much more than any $ figure). That tool? It's SavvyCal. Freelancers, this is a secret weapon. It's super simple: + Set availability that suits you + Set your rate for a 1-hour call + Share that you're doing it & your expertise + You're paid upon booking via the tool + You turn up & help people solve a pressing challenge This tool is super powerful. It did way more than just make me money. It was: + a confidence builder + a way to do customer research + a way to meet potential clients w/o commitment People ask me about getting into consulting work all the time. My first advice is always the same: - "just get a SavvyCal, - share it, - talk to real people, - build confidence in your abilities, and - refine your service on the fly." It's the best "baby" step. I helped 58 wonderful brands and individuals refine their SEO strategy this way last year. Helped some decide SEO wasn't for them. Others became long-term clients. I've had it on pause for a while now. But we're back BABY. You can book now. Availability starts from October 8th: - Book me for a 1:1 - Get advice for building a better SEO strategy - Get my take on your biggest problem right now The link is on my profile/by my name^^. P.S. I've got Tim Hanson to thank for it. He told me about SavvyCal. Love you brother—even tho you never come on LinkedIn anymore.

He has under 10K/mo traffic. Investing in SEO for just 11 months. Takes home +$110K a month from Organic. This is a client of mine. He'd built his business steadily for 20 years through referrals and his network. He reached out to scale up via SEO. The business? Financial services—tax, compliance, M&A advisory. A traditional business that always has demand. He doesn't need 1M/monthly traffic. He needs targeted content, that resonates with high-value clients who are ready to engage. Most businesses don't need masses of traffic. They need the right traffic landing on a page that converts.

If you manage SEOs, here are 8 important things to remember: 1. SEO takes time. 2. SEO needs budget. 3. Google is a bastard. 4. SEOs aren't magicians. 5. Not all SEO work is visible. 6. SEO can't work in isolation. 7. SEOs need internal buy-in to succeed. 8. Good SEOs are educated in marketing/revenue. 9. SEOs REALLY need a continuous learning budget. What would you add amigos? 👋 400-ish people have already downloaded my BOFU content research framework. Want in? Follow the rabbit hole: https://lnkd.in/gSi3XtVJ

The most successful SEOs I know: - Don’t obsess over algorithms - Aren’t glued to the latest “SEO hacks” - Don’t overcomplicate things They’re lovers of five things: 1. Building a strong brand (thus earning quality backlinks) 2. Creating human-first, expert content 3. Creating clean & fast websites 4. Designing repeatable systems 5. Taking action every day (Seriously, read number 5 again) This is a tough game. Just read my post from yesterday But persistence pays. Daily steps towards your goal? In the long run, SEO rewards those who: - stay consistent - focus on the fundamentals 🐢

I started learning SEO about 12 years ago, and I still feel lost sometimes. - The algorithm keeps changing - Conflicting advice is everywhere - Everyone and their dog has a “best practice” But, in recent years I’ve realised that: The fundamentals rarely change Chasing the "next big hack" rarely works SEO is all about your own experiments and analysis Yeah, the noise can still feel overwhelming. But here's what I now do instead: → Keep experimenting → Build new sites often → Build experiences users love, not engines → Build frameworks based on what’s actually working → Problem-solve and adjust my approach constantly → Accept reality: Google is always changing → Monitor rankings and SERPs constantly I wish it was simple. But if it was, everyone would do it. The truth: you won’t know what works until you try it yourself. This is the business of entrepreneurs, change-embracers, and experimenters. That’s why you’re in it 💪

If you want to write GREAT content in 2024...beg, fight and steal for that 45 minutes to sit down with an expert and grill the daylights outta them. There's absolutely no amount of: - querying AI - reading blog posts - looking at old reports - damn, even reading books on the topic That will ever (ever!) replace actually interviewing an expert who does the thing day in, day out. It changes everything. You go from forgettable, to: + Competitive advantage + Memorable brand + Spicy content + Earning links + Conversions The good stuff is gonna take you time. But the results compound.

Win more sales with SEO by asking these 25 questions. This is THE most important part of my client onboarding process. No SEO strategy makes money unless it's built on strong customer, product, and market research. Without these answers, in 12 months time you'll realise: - you've been pushing the wrong product - to the wrong audience - in the wrong way It happens. More than you think. I first shared this document in my SEO system & guide, "How to Build a Scalable, High-Converting Content Operation" last year (find that on my profile). Now it's public. Hit save for next time you craft a new strategy.

Good vs great SEOs? Good SEOs: 1. Stay grounded in the fundamentals 2. Experiment & test advice 3. Understand the business's needs 4. Prioritize user experience 5. Continuously learn & evolve 6. Go beyond keywords Great SEOs: 1. Celebrate small wins 2. Support their team mates 3. Stay patient and realistic 4. Teach others openly 5. Collaborate with other teams 6. Listen actively 7. Are open to change 8. Take feedback constructively 9. Have healthy boundaries 10. Stay humble & curious Becoming the best = more than being genuinely good at SEO. It's a test of your empathy, leadership, and personal development (the real hard work). If you're an A player that's difficult to work with—you got growing to do ✌️

Getting number 3 on Backlinko's best SEO newsletters piece is a huge personal win for me. Backlinko is a blog I've been in awe of for years. I'm always surprised by how useful and expertise-filled every article is. Big love to everyone who's subscribe to How the F*ck over the past couple of years. Your feedback (in the DMs, newsletter replies, etc) has kept me going consistently, but sharing it also got me on this list toward the top. Appreciate & love y'all. 🙌