Myles Younger’s Post

I agree but also intrigued to know what's the best way to capture user choice which isn't controlled by a browser? (if that's even possible)

Can’t wait! There must be a better way (although FWIW, the ghostery pop-up is equally annoying and gives no ability to say, “no stop asking, i’ll deal with the cookies on my own terms”)

There are potential solutions. However the economics of the web (how publishers make money and marketers build data pools) means the solutions struggle to gain traction. They all need users to make an informed choice about their DATA being used (this is not a cookie consent issue which many confuse it with!) and all that takes time to a) explain to a user and b) collect their informed choice - this makes site owners very nervous as it introduces barriers to entry. Regardless of cookies going away. the collection of user consent will not go away (consent pop ups in CTV and Safari where there are no cookies for example) and quite rightly so. However, its very hard to come up with a solution that offers the following: 1. A clear and informative description of ALL the ways a user's data will be used 2. A way to explain the complex in a very simple way - this is the catch 22 the regulators have to deal with, it needs to be informed but also easy to understand 🤷♂️ 3. To do this for all sites or maybe some sites depending on what the user wants to do - blanket consent/no consent can't be default 4. Work cross domain (no cookies to help remember) and across devices I fully agree it's not a good solution, but an alternative is hard!

I hear you - but then you have feasible solutions like RescueMetrics focused on the ‘previous consent’ , nullifying client-side blocking.

While I am all for privacy and controlling what data you share, the current experience is laughable. The GDPR lawyers and UX designers were definitely not in the same room when this decision was made.