KOL-lab Product Launch! 🚀
I clearly remember it still like it was yesterday. We've come a long way since we started the company in 2019. It’s humbling to remember we started from 5 people in a 25 sqm studio condominium across Legazpi Street in Makati, coding, selling, and eating pizzas in this cramped space. To where we are today, successfully raising our Series A, a nice office in the center of BGC, hundreds of happy brands and clients, an army of thousands of KOLs in our network, and millions in profitable results for our stakeholders – we have indeed come a long way, and this is just the beginning.
Last week, we launched our new tech-driven, AI-powered platform product called KOL-LAB, to the public, where we invited our investors, partners, clients, colleagues, and friends for this memorable milestone in our company.
92% of our purchase decisions are driven by recommendations – and Influencers/KOLs are our amplified friends. It’s no wonder that it is super exciting to see that the creator economy is set to grow to over half a trillion (500 billion) dollar industry by 2027, according to a Goldman Sachs report recently. I am thrilled to see the influencer marketing industry thrive, coupled with the hyper-growth of e-commerce brands in the Philippines. We are clearly in a great position to ride this massive wave.
Fundamentally, one of the main reasons why we are so passionate about our mission is because we see ourselves in the brands and KOLs. We see them as entrepreneurs or micro-entrepreneurs. We have always wanted to serve the underserved. We are providing them a channel to compete on a level playing field with the incumbents through technology through KOLs cost-effectively. We primarily focus on building for the long tail, enabling and empowering them. As we see it, entrepreneurs are the builders of society that uplift the economy.
So whether it’s KOL-Lab Premium agency or the KOL-Lab self-service tech platform, we are here to cater for every part of the market: from big brands to insurgent brands, from mega to micro KOLs with niche audiences.
We are looking to collaborate to as many brands, agencies and potential investors to build this exciting ecosystem. DM me for more details!
Senior General Manager - Mobile & Online Publishing (SEA+) @ SEGA Singapore
1yCongrats!