#DidYouKnow? Swipe to discover the 5 consumption trends for #fruit and #vegetables in the #European market. ✅ « The growth in demand for organic products is mainly concentrated in the United States and Europe, but it can be found all over the world at different scales. The organic market is estimated to have exceeded 100 billion euros in sales worldwide in 2018*. In 2019 the market was worth more than 112 billion euros. *L’Agence Bio – l’Agriculture Bio dans le Monde (2019) » ✅ « In terms of consumer information, expectations mainly relate to the origin of products and their traceability along the chain. Digitalisation of the market increasingly allows data to be shared. For example, consumers, who are increasingly connected, can find out the composition and origin of the products they buy. » ✅ « While European consumers are buying more and more fruit and vegetables, there is also a strong demand for ready-to-eat products – those that are fresh, but sufficiently processed so they can be eaten immediately after purchase, without a need for further preparation. The fruit and vegetable industry is working to make the offer more attractive by proposing many fruits and vegetables as “fresh cut”, and in the form of gourmet mixes. Like fresh cut, fresh or processed fruit and vegetables are increasingly being marketed in practical form as snacks. Nibbled on during the day, they appear as a healthy alternative to sandwiches and crisps, particularly for active people who want to keep their figure. » ✅ « In addition to renewed interest in fresh produce in general, exotic products are increasingly catching the eye of consumers, especially the younger generation of millennials. They want to discover new flavours and reinvent their diet, while distinguishing themselves from older generations. The search for local products is another basic trend structuring the purchases of European consumers. » ✅ « Online sales continue to grow. The European trend is upwards, mainly in France and the UK. There are two forms of online shopping: drive-through and home delivery. While the first option is increasingly sought after by consumers, the second still has difficulty convincing them because, unlike the first, it does not always offer produce from the nearest shops. » Extract from State of play and opportunities of the European market for fruit and vegetables from African, Caribbean and Pacific (ACP) countries, COLEACP, June 2021. For more information or to request access to the entire document, contact our Market Intelligence department at: market.intelligence@coleacp.org. #COLEACPDYK #DYK #DIDYOUKNOW? #fruits #vegeatbles #fruitandveg #veggies #european #market #fresh
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