Amazon really stuck it to FedEx on this FedEx Ground ban that was implemented by Amazon late in the holiday-shipping-season. Assuming that it was seasonally high volume that was driving sub-par, on-time delivery performance for FedEx Ground, Amazon could have easily reinstated FedEx Ground for Prime Marketplace Merchants immediately after Christmas, instead of waiting 3 weeks. While FedEx has stated that this action by Amazon has had little impact, I am not so sure about that as many large Marketplace Merchants self-fulfilled via FedEx Ground. Amazon’s motives here are obvious as the unnecessary extended ban on FedEx Ground forced its Marketplace Merchants to fulfill via Amazon’s Fulfillment by Amazon or via their parcel transportation partner, UPS. FedEx and Amazon are not just competitors, they are at war with each other as Amazon will never forgive FedEx for firing them as a shipping customer prior to the 2019 holiday-shipping-season. The bigger story here is the power that Amazon can exercise in the space via its control over Prime Marketplace Merchants, the one-day-prime delivery service commitment and the ability to fulfill/deliver product in-house, via Fulfillment by Amazon and Delivery Service Partners. #amazon #fedex #ups #lastmile #homedelivery #prime #DSP #fba
Would like to see Fedex's Income Statement and Balance Sheet because they say the company can survive without Amazon.
I think Amazon acted with two goals: test peak deliveries without FedEx and prove its leverage. And it was scarily successful in both. Not so strange to hear that Bezos could actually buy FedEx and sprint towards the fulfillment of his delivery masterplan.
Logistics Business Development Leader
3yI wonder how the ban was enforced I’m not convinced it stopped everyone from shipping FedEx. The bigger long term threat is Amazon offering delivery service directly to these merchants. Everyone knows thats coming but when?