Greta van der Merwe ✊🏿
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One of the first things I had to learn when transitioning from copywriting into UX Writing was it wasn't about the brand I was writing for and that my job no longer was to convert. Now that we're starting to carve out our space within product teams, it goes beyond why the craft is important. Now's the time to shift into how we leverage language + design + dev to find a good solution to those complex design problems. #uxwriting https://lnkd.in/dm6FCb3
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