Mario Ferrer on LinkedIn: Forget users; think people

Agreed. Think of how the term sounds layered into vaping apps, recovery apps, gambling apps, relationship apps. “Customer” and “consumer” could go too. And as HCI ramps up ever faster, people experience become ever more relevant. It might also reduce the amount of effort that has to be expended on obviousness like “delightful experiences” or “customer empathy.”

Martin Fietkiewicz

i wasn't sure the author was going to turn me around, but they did. some excellent food for thought.

Forget users; think people – UX Collective

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