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      Mario Ferrer

      Mario Ferrer

      Lead Content Designer

      2y
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      "It's amazing that conversation works at all. Because what makes something conversational is not a tone, it's a set of agreements..." I find interesting how Erika Hall explains how it's up to us to design systems that are truly conversational. And by that, she doesn't mean human-like bots, but rather systems that "speak the same language" as their users. That's how you establish the agreements between the user and the system to able complete the goals the user has from the get-go. #UXWriting 👇 https://lnkd.in/dA8-iaA

      Erika Hall: "Stop Writing For the Web"

      https://www.youtube.com/

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      Mario Ferrer

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