Mario Ferrer

Lead Content Designer

2y · Edited

Writing tends to be considered something subjective. That's why tests like this one from the Nielsen Norman Group help brands realize that the right tone of voice for their product can have a measurable impact on how their users interact across different touchpoints. Take the time to evaluate your product's tone of voice to make sure you're talking to your users in a way they can connect and complete their goal. #UXWriting

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