Storytelling has become a buzzword. And like all buzzwords, it gets thrown around carelessly and it ends up becoming hollow. However, incorporating a strong narrative that's well supported by a consistent tone of voice lets the user become the protagonist of their own experience. By doing so, you're making sure your design stays user-centric. #UXWriting
https://lnkd.in/eWvX9Ja
![Harnessing the power of narrative in UX]()
https://www.invisionapp.com/blog
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