Copy should not be an afterthought. The right brand voice and taking the time to choose the right words for each message requires a very specific set of skills that have to be honed. Don't ask your designers to write copy, hire a writer and have them work in tandem.
Creative agencies have done it for years, Art&Copy are the cornerstones of advertising. It's now time to take this into the product space and start seeing more UXDesigner&UXWriter tandems.
https://lnkd.in/gPF2B2r
![Don’t try to hire a designer who will also write copy]()
https://www.invisionapp.com/blog
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