Live with Swrve: Expert tips to improve CX and retain mobile app users

About this event

Join mobile industry experts from GSMA Intelligence and Swrve for a LinkedIn Live discussion to discover tried and tested ways to improve Customer Experience (CX) and retain mobile app users.

During this 30-minute live conversation you’ll learn of the effect COVID-19 has had on mobile app usage and how market requirements are changing as consumer behaviour enters mobile maturity.

Did you know that 80% of users will open your app once and never again?

After this session you’ll understand the importance of first impressions and ‘Leaky Bucket Syndrome’, and come away with a solid framework for retaining your mobile app users.

There will also be a short interactive Q&A to close the session.

Speaker details:

Jason Reed is Lead Analyst for Digital Consumer at GSMA Intelligence, the GSMA’s definitive source of global mobile operator data, insights and forecasts, and publisher of authoritative industry reports and research.

Mike Horrell is Director of Telecom and Strategic Accounts at Swrve, an enterprise-grade marketing and customer engagement platform.

To learn more about Swrve, visit www.swrve.com

For up to the minute mobile insights, visit www.gsmaintelligence.com