From Boardrooms to breakfast tables, Generative AI is now part of our everyday conversation. At its core, Generative AI can help businesses do three things: generate content, generate insights, and generate code all using natural language. And that will be a transformative shift. Gen AI will help SMBs and scaling companies compete every more effectively. Why? SMBs don't typically have the time, resources or the level of AI expertise that larger companies do. But with Gen AI, SMBs now can leverage powerful technology to improve both efficiency and effectiveness. If used thoughtfully, SMBs can reach more customers, serve customers with even more insights and with unprecedented relevance. So, what does this really mean for Marketing, Sales and Service professionals? In the simplest terms, we believe AI will guide go-to-market teams and make them more effective. This will fuel a new era of “AI guided growth” for customers. When we bring together the power of foundational models with the deep contextual data in CRM, we can help go-to-market teams drive better results. Marketers can use Gen AI to guide them in creating more effective blog posts, email campaigns, and social content. Salespeople can use it to guide them to write better prospecting emails and deliver more relevant insights for customers. And service professionals can use Gen AI to anticipate customer needs, suggest resolutions, and offer proactive support. We believe AI won’t replace go-to-market teams - it will guide them to drive better outcomes. While there will be efficiency benefits, we are even more excited about effectiveness gains and the ability to drive “guided growth” for customers. And we can already see this happening. In a recent HubSpot survey, 89% of marketers said AI improves the quality of their content, and 86% of sales professionals said AI makes their prospecting more effective. I’m excited by what this shift means for our customers. At HubSpot, we’ve always been passionate about democratizing technology and helping SMBs get ahead. Gen AI is going to amplify their efforts, without needing bigger budgets or bigger teams. That’s why we’re moving fast to integrate AI across our entire CRM platform, get customer feedback, and iterate.  How are you using Gen AI to connect with your customers? What’s working? #generativeAI #growbetter