The 100-year-old RadioShack wants to bring crypto to the masses. Dropping NSFW tweets was part of their strategy to “capture the new generation,” its CMO told me. Since acquired by Retail Ecommerce Ventures, which was founded by influencer Tai Lopez and Alex Mehr, in 2020, RadioShack pivoted to a cryptocurrency exchange and named its product RadioShack Swap. In an unprecedented move, the company started to drop wacky posts on Twitter last month — some was deleted (and restored) by Twitter. Read my latest story for The Washington Post. Thank you Kylie Cammon for commenting! https://lnkd.in/gzR6-eSa