The CEO of Airbnb just said they are back to near normal levels of bookings without spending anything on marketing in the last couple of months.
Wow.
The thing to remember is that they have built a "superbrand" over a long period of time, and it's now paying off big time.
Building brand takes time, consistency, and focus. Don't wait, start that investment in your brand now.
#brand #marketing #airbnb
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