From messy data to meaningful customer segments. Ryan Sigurdson, Head of Sales Analytics at Wayfair, shares how his team rebuilt office-category segments using ZoomInfo's company hierarchy data. By aligning models to real buying groups, they were able to run brand campaigns that connect with customers based on current priorities — not just past purchases.
About us
ZoomInfo (NASDAQ: GTM) is the go-to-market platform that helps businesses find, acquire and grow their customers. ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com Specialties: GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data orchestration.
- Website
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http://zoominfo.com
External link for ZoomInfo
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Vancouver, Washington
- Type
- Public Company
- Specialties
- GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved sales prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data archestration
Locations
Employees at ZoomInfo
Updates
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Acquisitions. Office moves. Layoffs. Every company news event creates a buying window if you move fast enough. Our latest newsletter shares the complete playbook: → Automated triggers for news signals → Proven message templates → How to reach new buying groups instantly Plus: Pipeline opportunities from our database and the latest in AI. Ready to turn news into revenue? Read now 👇
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Want to accelerate pipeline with more precision and less guesswork? It all starts with better data—and knowing how to use it. Join ZoomInfo and the American Marketing Association on September 24th at 1 PM ET for a live webinar where we’ll show you how to turn insights into action. You’ll learn: ✔️ How to combine data types to pinpoint ideal prospects ✔️ Tips for personalizing outreach at scale ✔️ Real examples of data-driven targeting that converts ✔️ Strategies for identifying buying signals before your competitors 🎙️ Featuring: Deeksha T., VP of Growth & Optimization, and Kyle Cook, Director of Data Analytics Register now: bit.ly/3Vn4UJx
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What if your sales team knew exactly who to reach next? GTM Studio makes it possible. In this demo, Jagannath Ramesh, Senior Product Manager at ZoomInfo, shows how GTM Studio layers tech signals to turn a raw website visitor list into a fully enriched, sales-ready audience. ✔️ Import recent site visitors ✔️ Enrich with CRM, marketing automation, and data warehouse technologies ✔️ Prioritize best-fit contacts (e.g., Salesforce users) ✔️ Push the list straight to your CRM or ZoomInfo Copilot From raw list to revenue motion—without the manual work. Learn more: bit.ly/42tAdGt
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Your next big win might already be a customer. Join us on Tuesday, September 16 for a live masterclass on how to use ZoomInfo Copilot to: ✔️ Uncover whitespace and hidden expansion opportunities ✔️ Craft high-impact outreach that resonates ✔️ Drive deeper, broader value across existing accounts 🎙️Featuring: Kate Cifaratta, Synclaire Waldron, Zachary Soto, Mike Clark, and Kathryn Elnick. Don’t just maintain relationships — maximize them. Learn how to turn today’s customers into tomorrow’s biggest revenue drivers. Save your spot today: bit.ly/3IdprgM
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Wayfair built a $20M pipeline by doing this one thing differently. Instead of waiting for prospects to come to them, their SDR team used ZoomInfo's intent signals to proactively identify and engage the right accounts. Now, Wayfair is taking their outbound marketing to the next level with an even sharper focus on intent. Watch as Ryan Sigurdson, Head of Sales Analytics, shares the strategy behind their success. 👇
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Inbound is officially broken. Web traffic is down 30-40%. Search clickthroughs are expected to drop 25% by 2026. The old playbook isn't working anymore. But here's what is: Intelligent outbound. This week's newsletter breaks down the data-driven framework that's replacing spray-and-pray with precision targeting: → Predictive account scoring that actually predicts → Buying group mapping beyond single contacts → Intent-driven messaging tailored to buying signals Plus: How Sharp Business USA Systems used AI to expand thousands of accounts (spoiler: it wasn't about replacing humans). Read now 👇
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G2's Fall 2025 Reports just dropped! We’re proud to share that ZoomInfo earned an incredible 140 #1 Report rankings — putting us in the top .01% of the 150,000+ vendors on G2. 🥇 We also claimed the #1 spot in 25 grids, including leading EIGHT major categories: • Sales Intelligence • Buyer Intent Data Providers • Email Verification • Lead Intelligence • Marketing Account Intelligence • Market Intelligence • Lead Mining • Lead Capture A huge thank you to our customers for your trust and feedback, and to our team for the hard work that made this possible.
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Most vendor experiences leave buyers frustrated. The ones that stand out do one thing really well: they deliver the right information at the right time. At Cority, Eric Olson knows it is not about pushing a sale. It is about building trust. Brands that consistently provide value earn attention and loyalty long before a deal is made. The takeaway is clear: meaningful relationships start with understanding and timing, not transactions.