XRobotics’ cover photo
XRobotics

XRobotics

Industrial Machinery Manufacturing

Countertop pizza-making robot. For every shop

About us

XRobotics creates an affordable pizza-making robot for the pizza restaurant industry. We are solved of the most complex mechanical challenges and created unique patented robotic solution. Our team its professionals in robotics and industry leaders who worked for Tesla, General Electric, SpaceX, Boeing and winners of many robotics competitions. Automation and robots right now occupy a special role in warehouses and manufacturing process participating by almost 90% in all processes. Robotics brought into this industries a lot of benefits and our mission to bring latest technology to the pizza restaurant industry and increase the level of automation there. We came together to bring last unique technologies for the pizza restaurant industry and to make a pizza we love so much more delicious and quality.

Website
http://xrobotics.io
Industry
Industrial Machinery Manufacturing
Company size
2-10 employees
Headquarters
San Francisco
Type
Privately Held
Founded
2019

Locations

Employees at XRobotics

Updates

  • View organization page for XRobotics

    1,716 followers

    PizzaPizza SPA in Toronto + xPizza Cube: What 6,722 Pizzas Taught Us About the Future of Pizza Operations Let’s talk about what happens when one of Canada’s most recognized pizza brands pairs with automation - and measures the results. Over a 4-week period at Pizza Pizza Toronto, powered by the xPizza Cube robotic topping system, the operation produced data that every pizza shop owner and corporate manager should study. 📈 The Performance Snapshot (Weeks 30-33, 2025) - 6,722 pizzas produced - 54 seconds per pizza on average - 0 failures - 101 total production hours - 6,693 were 16” pizzas (!!) This is consistency at scale - the kind that turns a busy store into a predictable profit machine. 🧠 What Smart Operators Will Notice Immediately 1. Throughput You Can Plan Around Sub-minute pizza assembly means faster order fulfillment, shorter queues, and more peak-hour capacity without adding stress to staff. 2. Ingredient Control = Margin Protection Used across the reporting period: 3,772 lbs of sauce, 3,410 lbs of cheese and 150,440 pepperoni slices. This level of precision reduces overuse, eliminates variation, and gives corporate teams real leverage on food cost management. 3. Customer Preference Intelligence Most common builds: Sauce + Cheese: 3,919 pizzas Sauce + Cheese + Pepperoni: 2,141 pizzas Cheese Pizza preset: 3,475 16 Slice preset: 1,928 This isn’t just production data - it’s menu strategy insight in real time. 🏢 For Franchise Leaders & Chain Executives Imagine this performance model replicated across your network: - Standardized quality across every location - Reduced dependency on hard-to-staff shifts - Faster service during dinner rush - Actionable production analytics per store Automation here doesn’t replace your team. It amplifies them. Your people stay focused on service, speed, and upselling - while the robot delivers perfect consistency every single time. The real question here isn’t: “Should we automate?”. It’s: "How much longer can we afford not to?". Reach out to us today to boost your pizza operations! #xrobotics #xpizzacube #robotsarecoming #pizzaautomation #automatedmakeline Andrew Simmons Michael P. LaMarca Gennadiy Goldenshteyn Jack Azar Happy Asker Varol Ablak Brandon Brown Tyrell Reed Brian Bauer Ryan Hornibrook Greg Rich Jake Cutler, MSc, CLFP Stacy Egan Bob Marks Ashley Dempsey Katherine Ware Eddie Gable Gina Marsaglia Erik Sturdivant Donnie Spriggs Chris Conlon Tom Boyles Steve Green Dara Maleki Mandy Detwiler Pablo Andrade Chalve Carl Comeaux Steve Green

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  • What if those slow pizza shop hours could generate additional $5,000/week…without hiring more staff?? How many “slow hours” does your pizzeria have each week? For most shops, it’s more than you think. Across the industry, operators report anywhere from 30-35 slow hours per week - hours when ovens are on, staff is in place, but order volume dips. Meanwhile, peak hours stay jam-packed, leaving little room to push out additional product. So here’s the real question: how could you turn your slow hours into peak hours? That’s exactly where the xPizza Cube changes the game. Imagine turning quiet afternoons into a full-scale production window for retail-ready frozen pizzas just like some of our clients have done: - 16” Pepperoni Pizza - Retail Price: $12 - Margin: ~$5 per pie - Production Capacity: Up to 50 pies/hour With an average of 31 slow hours per week, you’re looking at the ability to produce up to: ➡️ 1,550 frozen pizzas/week ➡️ $7,750 in weekly gross margin potential Even if you operate at just 65% of that capacity, that’s still over $5,000/week! Created entirely during time that previously produced nothing. ⚙️ How the Cube Makes It Possible The xPizza Cube automates pizza prep with precision and consistency, letting your existing staff run frozen pizza production while still handling regular store duties. No extra labor. No slowdown. No complexity. You’re not just surviving slow periods - You’re monetizing them. 🚀 Unlock Your Untapped Capacity Frozen pizzas aren’t just a side hustle - they’re a scalable retail product with massive upside: - Sell them in-store for grab-and-go - Partner with local grocery chains - Launch neighborhood freezer programs - Bundle them with meal kits or fundraising programs Whether you produce 200 or 1,500 pies a week, the Cube helps you turn unused hours into a serious profit engine. Let’s turn downtime into dough-time! Reach out to us today. #xrobotics #xpizzacube #robotsarecoming #pizzaautomation #automatedmakeline Andrew Simmons Michael P. LaMarca Gennadiy Goldenshteyn Jack Azar Happy Asker Varol Ablak Brandon Brown Tyrell Reed Brian Bauer Ryan Hornibrook Greg Rich Jake Cutler, MSc, CLFP Stacy Egan Bob Marks Ashley Dempsey Katherine Ware Eddie Gable Gina Marsaglia Erik Sturdivant Donnie Spriggs Chris Conlon Tom Boyles Steve Green Dara Maleki Mandy Detwiler Pablo Andrade Chalve Carl Comeaux Steve Green

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  • The Economics of a $18.33 Pepperoni Pizza - and How Automation Reshapes It 🍕 Inspired by Chipotle’s “Economics of a Burrito” post, we analyzed the real cost structure behind an average 14” Pepperoni pizza sold in the US and how automation can fundamentally change the unit economics of a typical pizzeria. A single pepperoni pizza sold for $18.33 generates: Total Operating Expenses (Opex): $14.90 Operating Income: $3.43 per pizza This means that for every $18.33 in revenue, the average pizzeria retains only 18.7% as operating income. A deeper look at the cost breakdown reveals where the pressure points lie: 🤖Labor: $5.74 per pizza 🧀Cheese: $2.20 per pizza 🍕Pepperoni: $1.28 per pizza Remaining costs (crust, sauce, packaging, overhead, etc.): $5.68 per pizza Collectively, labor, cheese, and pepperoni account for nearly 50% of total Opex. They’re the biggest levers for improving margins - and that’s exactly where the xPizza Cube robot focuses. 🤖 Labor efficiency: Cuts kitchen labor by up to 30% → ~$1.72 saved per pizza 🧀 Cheese precision: Humans over-portion a pizza by ~1 oz on average → ~$0.20 saved per pizza 🍕 Pepperoni optimization: Up to 5% waste reduction + consistent slicing → ~$0.06 saved per pizza ✅ Total potential savings: ~$1.98 per pizza When you apply that to the economics: Operating income rises from $3.43 → $5.41 per pizza - a 58% improvement in operating income. For kitchen automation to really take off, it has to solve the most important operational challenges - the ones that hit the P&L hardest. And that’s exactly what we built xPizza Cube to do. Want to learn more? Don’t hesitate to reach out! #xrobotics #xpizzacube #robotsarecoming #robotsandpizza Andrew Simmons Michael P. LaMarca Anthony P. Gennadiy Goldenshteyn Jack Azar Happy Asker Varol Ablak Brandon Brown Tyrell Reed Brian Bauer Ryan Hornibrook Greg Rich Jake Cutler, MSc, CLFP Stacy Egan Bob Marks Katherine Ware Eddie Gable Ashley Dempsey Gina Marsaglia Erik Sturdivant Donnie Spriggs Chris Conlon Tom Boyles Dara Maleki Mandy Detwiler Pablo Andrade Chalve Carl Comeaux

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  • Restaurant & Food Court Operators — here’s some food for thought: When evaluating capital equipment, a typical ROI looks like this: - 20–30% — good - 35–50% — great - 50%+ — exceptional Now imagine an ROI of 470%. Yes — FOUR HUNDRED AND SEVENTY percent. That’s an Internal Rate of Return (IRR) of over 110% per year and a payback period of less than 12 months. What kind of equipment delivers that? The XPizza Cube from XRobotics — a revolutionary pizza topping robot that helps restaurants and food courts automate pizza prep, reduce labor and ingredients costs, and boost profitability. If your business makes pizza, this is the kind of investment you don’t want to miss. The XPizza Cube is available now across the U.S. and Canada — reach out to the XRobotics team to see how fast it can pay for itself (and then some). Andrew Simmons Anthony Pizzi Gennadiy Goldenshteyn Jack Azar Happy Asker Varol Ablak Brandon Brown Brian Bauer Tyrell Reed Ryan Hornibrook Greg Rich Jake Cutler, MSc, CLFP Stacy Egan Bob Marks Walter Stanish Katherine Ware Eddie Gable Ashley Dempsey Gina Marsaglia Erik Sturdivant Donnie Spriggs Chris Conlon Tom Boyles Dara Maleki Michael P. LaMarca Mandy Detwiler Pablo Andrade Chalve Carl Comeaux #xpizzacube #robotsandpizza #robotsinthekitchen #robotsarecoming

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  • View profile for Blaine Bartlett

    Keynote Speaker | Author | Co-Host AppleTV | Executive & Leadership Coach | Chancellor Napoleon Hill Institute | TEDx Speaker | Host of Soul of Business with Blaine Bartlett Podcast

    Join me and my co-hosts David Meltzer and Rhett Power and our guests: Igor Buchatskiy, VP of Business Development at xRobotics (xrobotics.io) Igor is an accomplished executive leader with a proven record of driving growth and innovation across FMCG, agribusiness, and food production industries. With extensive experience as a CEO, VP, founder, and former strategic consultant at McKinsey and Bain, he has led organizations to achieve significant top- and bottom-line success. Known for his strategic vision and hands-on leadership, Buchatskiy continues to share valuable insights from his journey in building and scaling high-performing, purpose-driven companies. In this conversation we discuss XRobotics' pizza topping robot for high volume pizzerias. Carolyn Dewar, Partner at McKinsey & Company (https://lnkd.in/g7K3-H-s) Carolyn is a Senior Partner at McKinsey & Company’s San Francisco office and co-leads the firm’s CEO Excellence practice, where she advises Fortune 100 CEOs on how to lead effectively through pivotal transitions and challenges. In this conversation we discuss her new book, A CEO for All Seasons: Mastering the Cycles of Leadership. Whether you’re an aspiring leader or a new-to-the-job CEO—or even a board member wanting to better steward your company’s performance—this is the compact, hands-on guide you’ve needed. Its compendium of pressure-tested tips is a must-have game changer for leaders at all levels. Jeffrey "JJ" Madison, Author/CEO at Victor Kilo Fund | 501(c)(3) (victorkilofund.org) Jeffrey is a Harvard-educated airline pilot, flight instructor, mentor, and author with nearly three decades of aviation experience. As the author of YIKES! 100 Smart Pilots and the Dumb Things They Did Yet Lived to Tell About ’Em, JJ shares real-life lessons drawn from his extensive analysis of NASA safety reports—the only expert in his field to do so specifically for the pilot community. All proceeds from his book support aerospace scholarships through the Victor Kilo Fund, a nonprofit he co-founded with his wife to empower Civil Air Patrol squadrons, under-resourced flight schools, and STEM programs nationwide. They’ve earned enough from proceeds from sales of JJ’s book, that he gave out their first $5,000 flight training scholarship, June 2025. They’re on track to give out their first $10,000 flight training scholarship by the end of 2025. #soulofbusiness #officehours #leadership #pizza #robotics #leadershipdevelopment #flying

    Soul of Business Office Hours

    www.linkedin.com

  • 🍕 One Year of Huge Labor Savings with xPizza Cube What happens when a pizza shop adds a little robotics magic to the kitchen? We ran the numbers - and in just one year, the results are hard to ignore. After implementing xPizza Cube by XRobotics, our client’s pizza shop (with about $800,000 in annual sales, average hourly pay $16, annual staff turnover rate 120%, average kitchen team size of 8 people and kitchen labor 16% of sales) saw its kitchen labor cut by 30% - while maintaining the same output and quality. That translated into tens of thousands of dollars in savings, purely from labor. No food waste reductions. Just the raw payroll math. Here’s the breakdown: 👩🍳 Before xPizza Cube: Higher base wages, payroll taxes, insurance, and recurring onboarding costs. 🤖 After xPizza Cube: Smaller team, fewer new hires to train, less turnover drag - and still plenty of pizzas flying out of the oven. Even factoring in uniforms, training, and employer taxes, the annual labor expense dropped dramatically. Base kitchen wages went from $128,000 to $89,600 annually Employer payroll taxes - $9,792 to $6,854.4 Workers’ comp insurance - $2,560 to $1,792 Unemployment insurance - $1,280 to $896 Onboarding and training - $6,000 to $4,200 Uniform refresh - $240 to $168 Total kitchen staff expenses dropped from $147,872 to $103,510.4 brining in $44,361.6 in annual kitchen staff savings. If you are providing free lunches, using a paid version of Indeed or paying for the interviews - add that to the mix for your shop's savings. The best part? This is just the first year - ongoing savings keep compounding as automation scales. If you’re in the pizza business, automation isn’t the future - it’s the smart business move happening now. #XRobotics #pizzarobotics #pizzarobots #pizzaautomation #kitchenautomation #xPizzaCube

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  • We are happy to announce that Steve Green, former Domino’s Pizza franchisee, pizza marketing technology pioneer, and founder of PMQ Pizza Magazine, is returning to the pizza industry after a two-year hiatus. Steve Green has joined our team and will serve as the official local distributor for the company in the Southeast region—including his home state of Mississippi, as well as West Tennessee, Arkansas, Louisiana, and Alabama. Steve Green is also transforming his former PMQ headquarters in Oxford, Mississippi—previously home to the magazine for 13 years before its acquisition by WTWH Media LLC in 2023—into the first regional xRobotics showroom. The facility, which includes a video studio and test kitchen, will now serve as a hands-on demonstration site where pizza operators can see the XPizza Cube in action. Visitors will even be able to bake and taste robot-made pizzas for themselves. “Since I entered the industry in 1982,” says Green, “I’ve always loved how technology continues to reshape the pizza business. This machine could be one of those game-changing innovations that shifts the fortunes of pizza operators. Tom Boyles Charlie Pogacar Sabrina B. Robinson Hunt Chris Conlon Carl Comeaux Speed Bancroft #xpizzacube #robotsandpizza #robotsarecoming

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  • XRobotics reposted this

    Pearls of hard-earned wisdom from our own Alena Turner (Tikhova)! Sharing valuable insights—absolutely free—with everyone interested in or already working in the pizza industry. If you're eager to learn and grow, this one is for you! Grégoire Dettai Alexandra Jersyk Ricciuti Katherine Ware Debra Estes-King Debra Walker-VanLear Ashley Dempsey Salvador Khadra Gina Marsaglia Lorenzo Morales Gennadiy Goldenshteyn Michele Cavenaugh Erik Sturdivant Warren Mitchell Katz 🧀 Tom Boyles Charlie Pogacar Dara Maleki #xpizzacube #robotsandpizza #robotsarecoming

    View profile for Alena Turner (Tikhova)

    CMO at XRobotics/ex-CEO and Board Member at Dodo Brands

    Things I’d Do Differently My partner and I opened our first pizza shop when I was 23. Ever since then, my work life has been all about pizza - across different continents, roles, ups, and downs. Looking back, the most challenging experience I’ve had was starting and expanding our pizza chain in the US. As my boss at the time said, “If we succeed in the US, we’ll succeed anywhere” (I'm not sure I agree with that now, but it’s a cute quote anyway). Fast forward 12 years. So, this morning I had a thought: how would I go about opening a pizza shop today, knowing everything I know now? I'm not sure I can pack all of my thoughts into one post, but let’s start with the basics. 🍕 Area. If I were to choose a location, I’d pick a smaller town or a neighborhood with a very tight-knit community. College towns are my personal favorite because it’s so much easier to get the word out. 🍕 Pizza Preferences. The US is very diverse when it comes to pizza preferences. Learn all about the different types of crusts, cheese blends, sauces, and toppings that are popular in your area. St. Louis style, Chicago deep dish, or NY style - which one is yours? Food preferences don't change quickly. 🍕 Location. Even if everyone drives, location is still key. I wouldn’t bet on a ghost kitchen because their math often doesn't math, and getting customers online these days is very costly. Let them see you even if it means going for a smaller space. 🍕 Construction. Build-out costs are extremely high, especially when it comes to electricity, gas, water, and ventilation. I’ve had the best luck taking over a former restaurant space. Yes, you’d have to redo the interior, but it’s still cheaper. Maybe just look into why the previous place closed:) 🍕 Equipment. You absolutely don’t need to buy all of your equipment new. I wish I had known that sooner. There are so many good pizza ovens, blenders, dough mixers, etc., that you can find used in your area! They often cost a fraction of the original price and have tons of life left in them. Plus, it’s better for the environment. 🍕 Kitchen Plan. Really work hard on your kitchen plan. Have you watched The Bear? Yeah, kind of like that. Every second counts, so keep eliminating those extra steps and movements until you have nothing left to cut. I prefer a smaller kitchen where you can observe everything from one spot. 🍕 Marketing. Start marketing way before you actually open your doors. I started our Facebook page a year before we opened the store in Oxford, MS. It had 3,000 followers by the time we opened. These are the first customers you'll really need, especially if money is tight. You can talk about the process, the obstacles you’re overcoming, your ideas for the menu. People like stories, not pushed ads, so keep it real. Still reading? Oh, I think we’d need a part 2. If you need any ideas for your new pizza shop or transforming your current one, don’t hesitate to reach out! #xrobotics #pizzaautomation #pizzarobotics #xpizzacube

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  • Pearls of hard-earned wisdom from our own Alena Turner (Tikhova)! Sharing valuable insights—absolutely free—with everyone interested in or already working in the pizza industry. If you're eager to learn and grow, this one is for you! Grégoire Dettai Alexandra Jersyk Ricciuti Katherine Ware Debra Estes-King Debra Walker-VanLear Ashley Dempsey Salvador Khadra Gina Marsaglia Lorenzo Morales Gennadiy Goldenshteyn Michele Cavenaugh Erik Sturdivant Warren Mitchell Katz 🧀 Tom Boyles Charlie Pogacar Dara Maleki #xpizzacube #robotsandpizza #robotsarecoming

    View profile for Alena Turner (Tikhova)

    CMO at XRobotics/ex-CEO and Board Member at Dodo Brands

    Things I’d Do Differently My partner and I opened our first pizza shop when I was 23. Ever since then, my work life has been all about pizza - across different continents, roles, ups, and downs. Looking back, the most challenging experience I’ve had was starting and expanding our pizza chain in the US. As my boss at the time said, “If we succeed in the US, we’ll succeed anywhere” (I'm not sure I agree with that now, but it’s a cute quote anyway). Fast forward 12 years. So, this morning I had a thought: how would I go about opening a pizza shop today, knowing everything I know now? I'm not sure I can pack all of my thoughts into one post, but let’s start with the basics. 🍕 Area. If I were to choose a location, I’d pick a smaller town or a neighborhood with a very tight-knit community. College towns are my personal favorite because it’s so much easier to get the word out. 🍕 Pizza Preferences. The US is very diverse when it comes to pizza preferences. Learn all about the different types of crusts, cheese blends, sauces, and toppings that are popular in your area. St. Louis style, Chicago deep dish, or NY style - which one is yours? Food preferences don't change quickly. 🍕 Location. Even if everyone drives, location is still key. I wouldn’t bet on a ghost kitchen because their math often doesn't math, and getting customers online these days is very costly. Let them see you even if it means going for a smaller space. 🍕 Construction. Build-out costs are extremely high, especially when it comes to electricity, gas, water, and ventilation. I’ve had the best luck taking over a former restaurant space. Yes, you’d have to redo the interior, but it’s still cheaper. Maybe just look into why the previous place closed:) 🍕 Equipment. You absolutely don’t need to buy all of your equipment new. I wish I had known that sooner. There are so many good pizza ovens, blenders, dough mixers, etc., that you can find used in your area! They often cost a fraction of the original price and have tons of life left in them. Plus, it’s better for the environment. 🍕 Kitchen Plan. Really work hard on your kitchen plan. Have you watched The Bear? Yeah, kind of like that. Every second counts, so keep eliminating those extra steps and movements until you have nothing left to cut. I prefer a smaller kitchen where you can observe everything from one spot. 🍕 Marketing. Start marketing way before you actually open your doors. I started our Facebook page a year before we opened the store in Oxford, MS. It had 3,000 followers by the time we opened. These are the first customers you'll really need, especially if money is tight. You can talk about the process, the obstacles you’re overcoming, your ideas for the menu. People like stories, not pushed ads, so keep it real. Still reading? Oh, I think we’d need a part 2. If you need any ideas for your new pizza shop or transforming your current one, don’t hesitate to reach out! #xrobotics #pizzaautomation #pizzarobotics #xpizzacube

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  • View profile for Alena Turner (Tikhova)

    CMO at XRobotics/ex-CEO and Board Member at Dodo Brands

    Kitchen job is no office job Imagine your typical office (not a fan myself, but for the sake of the story). People are sitting in front of their computers, constantly booked conference rooms and the hardest working employee of the month - the coffee machine. Now imagine it all goes smoothly between 9am and 11am. Then at about 11:30am your boss comes screaming: “We are about to get destroyed, we need more people!!” And then 3-4 folks appear at the door and all of you are now speaking on the phone and typing on your keyboard twice as fast. At around 3pm those 3-4 folks go home, you exhale and get some coffee. And then the same thing happens at around 5pm but on a much larger scale: with your stationary flying up in the air, your printer constantly busy and your phone ringing into oblivion. A full-blown panic mode till about 9pm, and then those same nice folks go home (or you go home) and your office floor is a battlefield in need of a deep clean. Now switch the word “office” and all of the office-related metaphors for a “pizza kitchen” and that’s your typical restaurant life. It’s not so busy until all hell breaks loose and then it’s smooth sailing again. You are expected to make 60% of your daily sales in a span of 3-4 hours. All of your orders come in waves, the biggest ones being lunch and dinner. So, you can easily go from needing 1-2 people in the kitchen to needing 5-6 people but for a very short period of time. How would you normally deal with such an uneven demand? Well, you overschedule. You let those people you need for just a few hours stay and work a lot longer. Nobody is willing to travel to work and get paid for just a few hours a day, especially in big cities where distances would kill you. You overschedule and you lose quite a bit of money that way. The biggest benefit of kitchen automation is that it gives your team that extra boost of productivity when needed most. Your morning crew + the Cube will be just as productive as a significantly larger crew. Just 2-3 people and the Cube are handling insane dinner rushes in your clients' kitchens, making up to 200 pizzas per hour with double-deck conveyor ovens. There is no other possible scenario where such a small crew can get to those numbers without the help of technology. Pretty cool, huh? #xrobotics #xpizzacube #robotsandpizza #robotsarecoming #automation #pizzaautomation

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Funding

XRobotics 6 total rounds

Last Round

Seed

US$ 2.5M

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