The Marketing Society

MARKETING TRANSFORMATION REPORT 2024: CHAPTER 3 🎯 Exploring the final piece of The Transformation Triangle - Play the Long Game. Even as the pace of change accelerates, our report based on The Marketing Society Global Awards case studies shows the core truths of marketing remain constant. Learn from exemplars like Cadbury and the British Army who've masterfully balanced adaptation with brand authenticity. Their success stories reveal two key insights: ▪️ Unwavering focus on long-term brand building drives sustainable growth  ▪️ Staying true to brand DNA while evolving keeps you relevant Ready to master the long game? Discover how award-winning brands are building lasting success in our full report, created in partnership with Accenture Song. Read the complete analysis: https://lnkd.in/d2BDn62r #MarketingTransformation #BrandBuilding #MarketingLeadership #TR24 Syl Saller CBE Sophie Devonshire⚡️

INSIGHT | Creativity isn’t just for ‘creatives.’ It’s a skill, a mindset, and a continuous evolution that every marketer can nurture. In this new episode of The Whole Marketer, Abigail Dixon FCIM/ICF speaks with Kevin Chesters, seasoned marketing strategist and author of the Amazon best-seller, The Creative Nudge and Member of The Marketing Society. With over 25 years of experience shaping strategy at BT, W+K London, and Ogilvy, Kevin shares the principles of nudge theory, the 9 behaviors to rediscover your creativity, and how leaders can create environments that foster fresh thinking. Listen in to learn how subtle changes can yield big results, how to review creative work with respect, and to hear Kevin’s personal career highs and lows. - https://lnkd.in/e2ymQH-5 #CreativityInMarketing #NudgeTheory #MarketingLeadership

VIRTUAL | Start the year off strong with our first three Accelerate: Learning Labs of 2025! These expert-led, 90-minute virtual sessions are designed to equip you with actionable tools and insights to thrive as a marketer. Don’t miss the opportunity to learn from industry leaders and take your skills to the next level.   Here’s what’s coming up:   🔹 14 January – Building Your Brand: Strategies for Sustainable Growth Join David Haigh, Chairman of Brand Finance, to explore strategies for creating a brand that drives sustainable growth in today’s competitive market. https://lnkd.in/epheUMzp   🔹 4 February – Strategic Curiosity Join Eleanor Winton owner of Foresightfully in her session all about how asking the right questions can open our eyes to alternative futures and opportunities for growth https://lnkd.in/ecw5xYbi 🔹 5 March – Can Marketing Save the Planet? Join Gemma Butler and Michelle Carvill, founders and authors of Can Marketing Save the Planet, this session will help you communicate your brand’s sustainable practices with authenticity, clarity, and impact. As marketers, we have the power to drive positive change and show that marketing can indeed be a force for good. https://lnkd.in/eE-NzNdt   Don’t miss out – book your spot today and make 2025 your year to accelerate your marketing skills!   #AccelerateLearning #MarketingForGood #StartStrong

INSPIRATION  | Breaking: Game-changing media insights!  📊 Thinkbox's comprehensive study analysing £1.8B in spend reveals surprising channel opportunities: Cinema is underinvested across sectors, Print is still powerful for Auto & Travel, while some channels may be getting more budget than they overinvested in.  Plus, try out the free Media Mix Navigator tool to optimise your planning. Download Profit Ability 2 now to unlock the full insights. https://lnkd.in/ecZsqFTH #MediaPlanning #MarketingStrategy #ROI

INSIGHT | The channel performance data you've been waiting for is ready to download.   🎯 New findings from Thinkbox's Profit Ability 2 study reveal exactly how TV, BVOD, paid social, OOH and more perform across Scale, Efficiency & Time metrics. Understand which channels work hardest for your sector and how to build the optimal media mix for maximum ROI. Time to revamp your channel strategy? Take a read here https://lnkd.in/dzyamxnm #MediaEffectiveness #ChannelStrategy #MarketingROI

HONG KONG | New Year Connections and Celebrations As Hong Kong’s much-loved winter tradition, the AIA Carnival, returns to the Central Harbourfront and celebrates it’s 10th Anniversary (read all about it here > https://lnkd.in/evPCz9aG ) Join us for a moment of connection and celebration. We’re excited for what’s ahead in 2025 and what better way to kick things off with a vibrant social experience for The Marketing Society members, with huge thanks to the team from Great Entertainment Group. A great opportunity to meet fellow marketers, forge new connections, and celebrate for the journey ahead. It’s all about celebration, collaboration, and community – let's unite, relax, and have fun together as we kickstart 2025! Date: Thursday 16 January Time: 6.00pm-9.00pm HKT Location: AIA Carnival - Harbourfront VIP Lounge Book here: https://lnkd.in/etMA2WYZ Brynie B McBurney Sophie Devonshire⚡️Nellie Chan Hina Wainwright Andrea de Vincentiis Andreas Krasser Geraldine Chew Nixon Cheung Edward Bell Kiri Sinclair

INSPIRATION | Can marketing truly help shape a more sustainable and socially responsible future? 🌳 In this episode of Can Marketing Save the Planet?, Michelle Carvill and Gemma Butler sit down with Kian Bakhtiari, Founder of The People, a Gen-Z consultancy, to explore how marketing can drive positive social impact and bridge the gap between decision-makers and those affected by their choices. Kian offers powerful insights on engaging youth voices in the boardroom, reconsidering how business is done, and using marketing as a force for good. He shares learnings from his new book “Marketing for Social Change – How to Turn Purpose into Business and Social Impact”, which challenges us to think differently and start with small steps toward meaningful transformation. Tune in to discover: 🎧 The role of marketing in building a more flourishing society. 🎧 How Gen-Z perspectives can reshape business thinking. 🎧 Approaches to measuring and scaling social impact. https://lnkd.in/eFcc9Ejb #SustainableMarketing #SocialImpact #MarketingForGood

INSIGHT | Not all sectors are created equal when it comes to advertising ROI!  🎯 Thinkbox's latest study delivers sector-specific insights across automotive, FMCG, retail, finance, telecoms, and travel. Based on real spend data (not estimates), this is your blueprint for sector-optimised media planning. Ready to benchmark your performance against industry standards? Read more here https://lnkd.in/e8seUzWe #SectorInsights #MediaPlanning #MarketingStrategy

LONDON | A date for your diary LEAD, the Advertising Association’s annual industry summit in partnership with the IPA and ISBA, is back for 2025! With a stellar line-up of speakers including Matt Forde, Beth Rigby, Pete Markey and Dame Annette King, the event will provide outstanding opportunities to network with 400+ senior-level professionals. You can find out more and book your tickets here: https://lnkd.in/eVF3F_9v #LEAD2025

MARKETING TRANSFORMATION REPORT 2024: CHAPTER 2 💫 Exploring the second pillar of The Transformation Triangle - Champion Customers. Our research with Accenture Song reveals how award-winning brands are mastering customer-centricity in an era of rapid change. Learn from McDonald's and Guinness who've successfully navigated shifting customer priorities while staying true to their brand essence. Their success reveals three key insights: ▪️ See customers in the fullness of their lives ▪️ Deep customer understanding drives brand relevance ▪️ Make life easier through better products and experiences Discover how to turn customer-centricity into your growth engine in our full report, created in partnership with Accenture Song. Read the complete analysis: https://lnkd.in/d2BDn62r #MarketingTransformation #CustomerCentric #MarketingExcellence #TR24 Sohel Aziz Sophie Devonshire⚡️