Surfer

If you feel like you're constantly chasing deadlines and your content strategy isn't scaling, the problem usually isn't the strategy. It's the execution. Manual work simply can't keep up with today's demand for visibility in both Google and AI search engines like ChatGPT. Join Michał Suski Suski (Co-Founder & Head of Innovation at Surfer) for a live webinar on how to fix this. You will learn how to: ✅ Turn your workflow into a scalable "assembly line" without sounding like a robot. ✅ Optimize for BOTH traditional SEO and Generative AI simultaneously. ✅ Automate tedious tasks like fact insertion, internal linking, and competitor analysis. 🗓 When: Wednesday, Dec 10 ⏰ Time: 9:00 AM PT / 12:00 PM EST / 18:00 CET Stop letting manual processes hold your growth back. 👉 Save your spot here: https://lnkd.in/dUuNzJcy

[🔊ON] Spotify Wrapped is late 🫥 Surfer Unwrapped just landed 🥳 🙌 After the AI-slop they shipped last year, Spotify marketers are probably (hopefully) in a dark room somewhere, sweating into a data spreadsheet like it’s life support (valid). Meanwhile, you’ve been surviving 2025 like a contact sport: Black Fridays, end-of-year sprints, traffic mood swings, and the whole AI circus. So we built Surfer Unwrapped as a small heart-repair kit for marketers and SEOs. A quick breath. A “damn, I did stuff this year” moment before 2026 kicks the door in. Inside you’ll get: 👉 real visibility wins from your year 👉 practical strategies you can steal for 2026 👉 a Spirit Animal that is 1) weirdly accurate and 2) cute enough to make you forgive 2025 Go unwrap your 2025 here: https://lnkd.in/d47P22dx And yes — there’s a contest. Because you deserve a Christmas present too. 🫶 Win up to $500 in Goody gift cards. (You pick the reward. We’re not choosing a blender for you.) How to enter by Dec 17: 1️⃣ Post your Unwrapped on LinkedIn 2️⃣ Tag @Surfer + use #SurferUnwrapped 3️⃣ Submit your link (form in the comments!) Big flex. Tiny effort. Great loot. Go check your Unwrapped in the app → https://lnkd.in/epGTBTCC Then show us what you got!

We analyzed 57,000+ URLs to find out exactly what Google’s AI wants. The answer isn’t "more words." It’s more facts. (Link to the full study in the comments!) Across 1,500+ keywords, we found an undeniable pattern: the pages cited in AI Overviews (AIOs) are significantly denser with information than those ignored. The data shows that cited pages include, on average, 29% more key facts, and the typical cited article covers nearly twice as many. It’s proof that AIOs “trust” comprehensiveness. AIOs aren't looking for fluff. They "trust" comprehensiveness. They want the full picture, not just a snapshot. If you want to be the source AI cites, you need to: ✅ Cover the full topical landscape ✅ Update your data constantly ✅ Prioritize information gain over word count The Solution: You can do the research manually... Or you can just use Insert Facts in Surfer. One click expands your content with the missing context LLMs are craving. 😉

🔴 Surfer Academy is starting soon! 👉️️️️️️️️️️️️️️ Join us live with Michał Suski Suski, Head of Innovation at Surfer and Ethan Smith, Founder & CEO at Graphite to learn about The ROI of Improving AI Visibility! Tune in: https://lnkd.in/dmtCqje9 What's on the agenda: - Discover how Webflow became one of the top-recommended website builders inside AI search results - See how this exposure affects not just traffic, but who you attract - How to benchmark your AI visibility, identify competitor gaps, and systematically increase exposure - Which AI sources matter most — and how to become one yourself. - A simple workflow you can apply right away If you’re interested in practical insights you can apply immediately, we’ll see you in a few minutes! See you soon!

AI search isn’t coming. It’s already rewriting how people discover brands, and most companies aren’t ready. If your content isn’t visible inside ChatGPT, Gemini, or Perplexity, you’re losing customers long before they ever reach Google. This Thursday, Michał Suski and Ethan Smith will break down the exact tactics Webflow, Surfer, and other top brands use to stay visible in AI experiences. Clear frameworks. Real examples. Zero fluff. 📅 Thursday, Nov 20th ⏰ 10:00 AM PT / 1:00 PM EST / 19:00 CET If you want your brand to be part of the AI conversation — not invisible in it — don’t skip this one.

Ever seen a ghost explain AI SEO updates? 👻 That’s Paulina Kaleta this month — haunting your feed with scary-good Surfer news. Our AI got a brain (and your brand details), Keyword Ranges are back from the dead, and AI Tracker just turned into a full-blown AI visibility command center. We promise it’s worth the watch — especially if you want to see how to stay visible when everyone else is screaming about “AI doom.” 🎥 Watch the full roundup here 👇

Most teams talk about “AI visibility.” Almost none know how to measure it, track it, or improve it. That’s why this Thursday’s live session with Michał Suski and Ethan Smith matters. Here’s what we’re unpacking: 1. Why brands like Webflow and Surfer are dominating AI search 2. How AI models decide which brands to surface 3. What actually increases your visibility inside ChatGPT, Gemini, and Perplexity 4. A practical framework you can implement the same day If you’re responsible for growth, SEO, or content — this is the new playbook. 📅 Thursday, Nov 20th ⏰ 10:00 AM PT / 1:00 PM EST / 19:00 CET Save your spot: https://lnkd.in/d8qA7xjK See you there!

The future of brand discovery is here — but are you visible? On next Thursday, Ethan Smith and Michał Suski are hosting a special live session on how brands like Webflow and Surfer are winning in AI-driven search, and what you can do today to catch up. You’ll walk away with proven tactics, measurable frameworks, and a clear plan to make your brand stand out in the new era of AI discovery. 📅 Thursday, Nov 20th ⏰ 10:00 AM PT / 1:00 PM EST / 19:00 CET If AI search is already reshaping how customers find products… this is the playbook you want to study. Save your spot, and see you soon! https://lnkd.in/d8qA7xjK

Tried using AI to write your content and got… meh results? 😬 You’re not alone – but there’s a better way. In this new video, Matt Kenyon shares his 5-step AI-assisted content creation process that combines the creativity of humans with the speed of AI. It’s the exact workflow that helped generate millions of organic clicks and thousands of leads — and you can use it too. 🎥 Watch the video → https://lnkd.in/dpKkVnbV

🎥 Watch Now: 4 AI SEO Myths Killing Your Strategy (And What To Do Instead) From “ChatGPT killed SEO” to “LLMs.txt will help you rank,” there’s a lot of noise out there about how to win in AI Search. In our new Surfer Academy video, we separate facts from fiction and break down what truly matters for visibility in 2025. Watch the full breakdown here 👇 🎥 https://lnkd.in/ds8bzs3x