𝐓𝐡𝐞 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐨𝐟 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧: 𝐇𝐨𝐰 𝐀𝐈 𝐈𝐬 𝐑𝐞𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 In today’s sports economy, attention is the real asset. Fans aren’t just watching — they’re buying, interacting, predicting, and engaging across platforms. AI is now the engine that helps teams and brands understand this behavior and convert attention into measurable business outcomes. AI turns every fan interaction into insight: what they watch, what they share, and what they buy. This intelligence unlocks three major shifts: 1. 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐑𝐎𝐈 AI shows brands exactly which fans to target, how campaigns are performing, and when to adjust messaging in real time. Sponsorships become measurable, dynamic, and data-driven. 2. 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐯𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐢𝐧𝐠 From event-triggered drops to personalized storefronts, AI predicts demand and surfaces the products fans are most likely to purchase — making merch faster, timely, and more relevant. 3. 𝐍𝐞𝐰 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐒𝐭𝐫𝐞𝐚𝐦𝐬 Micro-engagements, gamified loyalty, and digital assets allow teams and athletes to monetize attention in new ways, extending value beyond matchday. As AI continues to evolve, sports will shift from broad marketing to precision fan engagement — where every touchpoint is personalized, contextual, and measurable. The organizations that understand and activate attention today will lead the next era of sports business. Read more: https://bit.ly/medium102 Apurva Rajkotia, Kuntal Sampat, Vaishnavi Kaley, Rutvik Bokadiya
LootMogul
Entertainment Providers
Wilmington, Delaware 4,714 followers
LootMogul turns athlete, team, and stadium IP into revenue-sharing on-chain assets with AI Sports Agents.
About us
LootMogul transform Sports IP—including athletes, teams, and sports real-estate assets (stadiums/arenas, practice facilities, training centers, retail pro shops, concessions)—into programmable, tokenized, revenue-sharing RWAs (Real-World-Assets). With SuperAthlete.ai and Super Agents, rights holders launch athlete-governed AI companions that coach, engage, and convert across chat/voice/video/3D, while brands and fans participate via on-chain revenue rights. Built on a modular AI + blockchain stack, LootMogul enables new cash-flowing monetization for the sports ecosystem. VC Backed Powerhouse Ventures, Outlier Ventures, Republic, LifeX Ventures, 277 NBA/NFL Athlete Angel Investors and AI Grants from Google. Accelerated By NBA Player Associations in collaboration with a16z CLF ; selected by NFL Player Associations Key Highlights *14M+ peak daily transactions *537K users; 405 Athletes Signed; 216M fans reach *Major Player Associations Recognition (NBA / NFL)
- Website
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https://lootmogul.com
External link for LootMogul
- Industry
- Entertainment Providers
- Company size
- 11-50 employees
- Headquarters
- Wilmington, Delaware
- Type
- Privately Held
- Founded
- 2022
- Specialties
- Blockchain in Sports, Artificial Intelligence in Sports, Sports Tech Innovation, Fan Engagement Solutions, Digital and Physical Sports Memorabilia, E-Commerce in Sports, Sports Gaming and Esports, Digital Twin Technology, Monetization Strategies for Sports, Blockchain and AI Development Community, Vertical AI, Sports Tech, Competitive Gaming, Agentic AI, AI Infrastructure, Consumer AI Infrastructure, Consumer Data Infrastructure, and Tokenization
Locations
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Primary
Get directions
831 N Tatnall Street Suite , DE 19801 United States
M #275
Wilmington, Delaware 19801, US
Employees at LootMogul
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Apurva Rajkotia
Tokenize Sports IP and RWA with AI - CEO/CTO @ LootMogul | Founder & Investor, Wharton
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Corsley Edwards
NBA Vet | 2002 NBA Draft Pick | Founder Of Kicksohyeah Inc | Founder Of Beyond 70 Group | Financial Professional @ FPN | Co Founder Of Lootmogul |…
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Angela Weathers
Championing on and off of the court through Competitive Intelligence & Strategic Analysis, Social Impact, Sports, and Education.
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Thomas Doyle
Attorney/Professional Sports Team Owner
Updates
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Thanksgiving isn’t just gratitude — it’s about acknowledging the systems that bring people together. In a world full of disconnected apps, dashboards, and digital identities, we’re grateful for one thing: the system that connects everything. LootMogul is building the layer where global communities interact, data learns, rewards evolve, and participation becomes meaningful. Thankful for the network. Thankful for the intelligence. Thankful for the community. Happy Thanksgiving 🦃 Apurva Rajkotia, Kuntal Sampat, Vaishnavi Kaley, Rutvik Bokadiya
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The Rise of Adaptive Fan Ecosystems: Why Sports Is Moving Beyond Audiences Sports is undergoing a shift that many aren’t talking about yet: the move from audience-building to ecosystem-building. For decades, fan engagement meant broadcasting to millions and hoping a percentage responded. But today, the most successful athletes, teams, and brands aren’t chasing mass attention — They're cultivating micro-communities that behave like dynamic, living networks. And AI is quietly enabling this evolution behind the scenes. 1. The Audience Model Is Breaking Down Traditional sports engagement treats every fan the same: same posts, same offers, same timing, same journey. But fan behavior has fragmented. Every match, every highlight, every narrative creates hundreds of different emotional states across the fanbase. A single campaign can’t move all of them anymore. 2. The New Model: Adaptive Micro-Communities Athletes and brands now thrive when they recognize that they don’t have “one fanbase” — they have clusters: the loyalists the hype-driven collectors the casual scrollers the storytellers the silent superfans the transaction-ready audience Each cluster reacts differently — and changes in real time. AI is now capable of understanding these shifts: which fans are heating up, cooling down, pausing, converting, or evangelizing. This transforms engagement from a one-direction push into a responsive loop. 3. Intelligence Over Automation The power isn’t in sending automated messages. The power is in knowing when NOT to. Adaptive AI identifies: when a fan is emotionally primed when they need value, not offers when they’re ready to transact when they’re slipping away when they're becoming evangelists This creates engagement that feels natural, not engineered. 4. Why It Matters for Athletes & Brands Once you see the fan ecosystem this way, everything changes: Merch stops being seasonal — it becomes interest-responsive. Campaigns stop being linear — they become multi-path journeys. Communities stop being passive — they become self-sustaining. Fan loyalty stops being unpredictable — it becomes measurable and influenceable. This isn’t hypothetical. It’s already happening in cutting-edge sports programs. The next leap in sports won’t come from more content or bigger audiences. It will come from ecosystems that adapt to every fan in real time — understanding what drives them, what keeps them engaged, and what turns engagement into value. We’re moving toward a sports economy where every fan journey is personal, every interaction has intent, and every athlete or brand operates like an intelligent network. The era of broadcasting is ending. The era of adaptive fan ecosystems has begun. Apurva Rajkotia, Kuntal Sampat, Vaishnavi Kaley, Rutvik Bokadiya
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𝐃𝐚𝐭𝐚 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐓𝐞𝐚𝐦𝐦𝐚𝐭𝐞 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 Sports used to rely on three pillars — talent, training, and teamwork. Today, a fourth pillar is changing everything: data powered by AI. It doesn’t wear a jersey, but it influences decisions, performance, and outcomes in real time. At LootMogul, we see this as the next major evolution in sports tech. AI has shifted from post-game analysis to in-game intelligence — predicting plays, identifying weaknesses, and adjusting strategy moment-to-moment. It sees what human eyes miss: 1. Fatigue signals 2. Footwork patterns 3. Momentum changes 4. Positional probabilities For athletes, AI creates hyper-personalized training — from micro-movement corrections to injury-risk alerts and recovery plans built on real-time biometrics. For teams, AI transforms strategy into a science with simulations, optimal lineups, and instant tactical adjustments. For fans, data is unlocking deeper understanding: smarter fantasy picks, better predictions, and richer match insights. At LootMogul, we’re building the layer where this intelligence becomes accessible — helping athletes, fans, and brands engage with AI-powered performance insights. The future of sports isn’t about replacing instinct — it’s about enhancing it. AI will become a natural extension of how athletes train, how teams plan, and how fans interact. LootMogul is committed to shaping this future by bringing real-time sports intelligence to everyone in the ecosystem. The invisible teammate has arrived — and it's changing the game. Explore the article: https://bit.ly/mediium99 Apurva Rajkotia, Kuntal Sampat, Vaishnavi Kaley, Rutvik Bokadiya
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AI Is Now Judging Live Sports — And It Signals the Next Evolution of Sports Intelligence The X Games just introduced The Owl AI, an AI system that judges tricks, scores difficulty, and evaluates performance in real time. This moment marks a major shift for the global sports industry: 1. AI is moving from a background tool to a decision-making engine. And this shift reflects the direction LootMogul has been building toward — an intelligent, interactive sports ecosystem driven by real-time insights. For years, AI in sports has been confined to training tools, post-game analysis, and predictive models used behind the scenes. What the X Games unveiled breaks that boundary entirely. AI is now: 1. Interpreting athlete performance as it happens 2. Providing objective scoring and difficulty metrics 3. Shaping competitive outcomes in real time This evolution transforms the expectations of athletes, fans, and brands: 1. Fans will no longer be satisfied with surface-level highlights — they will expect deeper, intelligent breakdowns of every move. 2. Athletes won’t rely solely on coach feedback — they’ll look for real-time interpretation of form, execution, and strategy. 3. Brands will want insight into performance-driven engagement — not just impressions or views. This is the new sports paradigm: 1. AI-measured, AI-enhanced, fan-accessible performance intelligence. At LootMogul, this shift validates the foundation we’ve been developing — bridging real-time sports intelligence with everyday participation. Our platform has been built around the idea that advanced sports insights shouldn’t be limited to professional leagues or elite competitions. The same kind of intelligence that’s now judging X Games athletes is the kind of intelligence LootMogul aims to make accessible to fans, athletes, and sports communities globally. As AI becomes a core part of evaluating performance, LootMogul is focused on enabling the participatory layer of this new era. Our next phase includes: 1. Expanding real-time sports intelligence across more sports categories 2. Bringing performance interpretation closer to everyday athletes 3. Enhancing fan engagement through data-driven storytelling and insights 4. Supporting sports brands with deeper understanding of athlete impact and fan reactions. The future of sports will be defined by AI-informed participation, where everyone — not just major leagues — gains access to advanced performance interpretation. The X Games showed the world where sports are heading. LootMogul is building the infrastructure that brings that future to athletes, fans, and sports brands everywhere. Apurva Rajkotia, Kuntal Sampat, Vaishnavi Kaley, Rutvik Bokadiya
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𝐈𝐧𝐬𝐢𝐝𝐞 𝐋𝐨𝐨𝐭𝐌𝐨𝐠𝐮𝐥’𝐬 𝐒𝐮𝐩𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐩𝐨𝐫𝐭𝐬 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 Sports is entering its most defining transformation. AI is no longer a support tool — it has become the engine shaping how athletes train, how fans interact, and how brands build influence. At LootMogul, we’ve spent years understanding this shift. Today, that work comes together through our SuperAgent Services ecosystem — Nine interconnected AI-powered platforms designed to elevate performance, engagement, and community. From training to predictions to athlete–fan conversations, we are building a future where intelligence is personalized, accessible, and deeply human. 1️⃣ Super Fitness Workout – AI-Personalized Training A training engine built on biomechanics, performance patterns, and elite athletic models. 👉 https://lnkd.in/e8DE-Z_k 2️⃣ Super Nutrition – Tailored Fuel for Every Athlete AI-driven meal plans optimized for metabolism, performance goals, and recovery cycles. 👉 https://lnkd.in/eXGGMnx6 3️⃣ Super Brands – The AI Future of Athlete Endorsements Matches athletes with brands using audience data, personality alignment, and value mapping. 👉 https://lnkd.in/e3PZE5YZ 4️⃣ Super Predicta – The AI Engine Behind Smarter Sports Insights Predictive analytics for match outcomes, performance patterns, and gameplay scenarios. 👉 https://lnkd.in/e4CZTn-w 5️⃣ Super Academy – Learn from Pros Through AI Mentorship Interactive learning, video-based lessons, and AI tutoring designed for skill growth. 👉 https://lnkd.in/eMGGDBbC 6️⃣ Super Playbook – Turning Data Into Game Strategy Real-time analytics that decode team synergy, form cycles, and tactical insights. 👉 https://lnkd.in/eyNvz98B 7️⃣ Super Fantasy Coach – Master Fantasy Sports With AI AI simulations + predictive modeling = smarter lineups, stronger leagues. 👉 https://lnkd.in/eyNvz98B 8️⃣ SuperChat – Talk to Your AI Athlete Mentor Real-time conversations with AI-powered athlete ambassadors. Ask questions, seek guidance, analyze matches, or get mentorship — 24/7. 👉 https://lnkd.in/e2Q9Mz3f With these eight services, LootMogul is building more than a platform — we’re building a sports intelligence ecosystem where: 1. Athletes control their digital presence 2. Fans gain direct AI-powered mentorship 3. Brands connect with real communities through insight and authenticity 4. Sports becomes more accessible, personalized, and data-driven And this is just the beginning. As we onboard more athletes, expand our AI models, and deepen our platform integrations, we’re shaping a future where every sports experience — training, learning, cheering, competing — is enhanced by superintelligence. Welcome to the next era of sports. Welcome to LootMogul. Explore the article→ https://bit.ly/medium98
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𝐅𝐚𝐧𝐭𝐚𝐬𝐲𝐄𝐝𝐠𝐞 𝐀𝐈: 𝐖𝐡𝐞𝐫𝐞 𝐈𝐧𝐬𝐭𝐢𝐧𝐜𝐭 𝐌𝐞𝐞𝐭𝐬 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐢𝐧 𝐅𝐚𝐧𝐭𝐚𝐬𝐲 𝐒𝐩𝐨𝐫𝐭𝐬 The world of fantasy sports is getting a major upgrade — and it’s powered by AI. For years, fantasy players have relied on gut instincts, past performances, and countless hours of research. But with the rise of data-driven innovation, the next evolution of gameplay has arrived — one that transforms how fans strategize, analyze, and win. Meet FantasyEdge AI, LootMogul’s newest step toward intelligent fan empowerment. 🧠⚡ This platform brings the precision of predictive analytics and machine learning directly to fans’ fingertips. It’s not just about presenting stats — it’s about interpreting them. From real-time player performance trends and injury predictions to confidence percentages and scenario-based outcomes, FantasyEdge AI breaks down complex data into actionable insights. Whether you’re managing your fantasy football roster, analyzing NBA matchups, or making game-day decisions in cricket — FantasyEdge AI learns as you play. It adapts, refines, and evolves, helping you stay ahead of every curveball. This is the new playbook for fans — blending intuition with innovation, strategy with storytelling, and analytics with accessibility. LootMogul’s mission has always been to merge sports, data, and immersive technology to elevate fan engagement. With FantasyEdge AI, we’re not just predicting outcomes — we’re redefining how fans participate. The future of fantasy sports isn’t about who guesses right. It’s about who analyzes smarter. And with AI leading the charge, every fan can now play like a pro. Experience Super Fantasy Coach → https://lnkd.in/ey8KN9K7 #FantasyEdgeAI #AI #FantasySports #SportsAnalytics #Innovation #FanEngagement Apurva Rajkotia, Kuntal Sampat, Vaishnavi Kaley, Rutvik Bokadiya
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Super Playbook: Turning Sports Data into Predictive Power In modern sports, success is no longer decided by instinct alone — it’s powered by intelligence. Super Playbook redefines strategy by merging real-time stats, AI analytics, and performance insights into one unified predictive system. Super Playbook empowers athletes, teams, and sports professionals with data-driven foresight — transforming raw numbers into actionable insights. Through advanced AI models, it forecasts match outcomes, identifies tactical gaps, and enhances fan engagement through deeper storytelling. By connecting performance data with engagement metrics, Super Playbook bridges the gap between what happens on the field and what resonates with fans worldwide. It’s not just analytics — it’s an AI-powered assistant for the modern sports ecosystem, driving precision, participation, and prediction at scale. As AI reshapes how strategy and fandom coexist, Super Playbook stands at the intersection of performance and prediction — creating a future where every decision is smarter, faster, and more connected. Experience Super Playbook today → https://lnkd.in/eyNvz98B #SuperPlaybook #AI #SportsAnalytics #FanEngagement #DataIntelligence #LootMogul Apurva Rajkotia, Kuntal Sampat, Vaishnavi Kaley, Rutvik Bokadiya
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𝐒𝐮𝐩𝐞𝐫 𝐀𝐜𝐚𝐝𝐞𝐦𝐲: 𝐖𝐡𝐞𝐫𝐞 𝐀𝐈 𝐌𝐞𝐞𝐭𝐬 𝐀𝐭𝐡𝐥𝐞𝐭𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 In today’s competitive sports landscape, the difference between good and great lies in precision, insight, and guidance. Super Academy by LootMogul brings all three together — combining AI-powered analysis with ambassador-driven mentorship to help athletes train smarter and perform stronger. Athletes can upload their training videos, receive AI-based analysis on form, speed, and technique, and get personalized feedback inspired by the methods of professional ambassadors. But what truly sets Super Academy apart is the human layer — ambassadors who translate AI insights into practical guidance. Their experience refines every recommendation, ensuring that data becomes real improvement. Super Academy isn’t just technology; it’s a bridge between machine precision and human mastery, helping athletes unlock their full potential with smarter, more personalized coaching. Super Academy by LootMogul — powered by AI, guided by champions. Train smarter with Super Academy → https://lnkd.in/eMGGDBbC Apurva Rajkotia, Kuntal Sampat, Vaishnavi Kaley, Rutvik Bokadiya
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𝐅𝐫𝐨𝐦 𝐃𝐚𝐭𝐚 𝐭𝐨 𝐃𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐞: 𝐇𝐨𝐰 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐯𝐞 𝐀𝐈 𝐈𝐬 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐀𝐭𝐡𝐥𝐞𝐭𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 In sports, milliseconds separate champions from challengers. Yet behind every record-breaking performance today lies an invisible teammate — Predictive AI. This transformative technology is enabling athletes to make smarter decisions, prevent injuries, and train with unprecedented precision. Predictive AI has revolutionized the traditional coaching model. Where past strategies relied on observation and reaction, modern systems now forecast outcomes before they occur. By analyzing biometric data, motion patterns, and environmental conditions, AI delivers real-time predictions that enhance athlete readiness and resilience. At LootMogul, we see this as the next frontier in sports intelligence — where every move, every stat, and every heartbeat tells a story of optimization. AI-powered platforms are already helping athletes detect micro-inefficiencies, forecast fatigue, and even simulate match conditions. This means fewer injuries, better recovery cycles, and more consistent peak performance. The integration of Predictive AI into sports is just beginning. As AI continues to evolve, it will extend into fan engagement, scouting, and athlete valuation — creating an ecosystem where human performance and machine learning move as one. At LootMogul, we’re not just building platforms; we’re building foresight into the future of sports. 🔗 Read more on Medium: https://bit.ly/medium97 Apurva Rajkotia, Kuntal Sampat, Vaishnavi Kaley, Rutvik Bokadiya #AIinSports #PredictiveAI #LootMogul #SportsInnovation #AthletePerformance
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