the LEGO Group

Greetings from Shanghai, where things are well underway at the 8th annual China International Import Expo! 👋 This year, we’ve built a playful “city walk” inspired by children’s most whimsical and creative blueprints, reimagining the streets of Shanghai as a fantastical LEGO® wonderland. We’re also unveiling five new products that celebrate creativity, tradition, and the joy of building: 🐎 LEGO Spring Festival Galloping Horse Canvas 🎆 LEGO Spring Festival Fortune Firecracker 🧧 LEGO Fortune Master ⚔️ LEGO NINJAGO® Four Weapons Blacksmith 15th Anniversary 🌷 LEGO Botanicals Tulip Bouquet A huge THANK YOU to all our amazing colleagues who poured their hearts and bricks into creating this fantastic experience. 🫶 If you’re at CIIE, come take a walk on the playful side and get lost in the endless possibilities of play! 🚶➡️🏙️ #NeverStopPlaying #OneLEGOTeam #BehindTheBricks #CIIE2025 #JustImagine

Set phasers to FUN 🚀🪐 to boldly go where no one has gone before with the new LEGO® Icons Star Trek: U.S.S. Enterprise NCC-1701-D™! Whether you’re a Star Trek superfan or just love a good challenge, this intricate 3600-piece starship sets course for a voyage of creativity as you relive iconic moments from Star Trek: The Next Generation. And there’s more! Join us TODAY, November 6th as we embark on a special livestream where our designers will share behind-the-scenes secrets and Jonathan Frakes (Commander Riker himself!) will beam up for a special cameo. 🖖 Tune in: https://lnkd.in/eKHYjXgD English Livestream: 18:15 CET / 12:15 ET German Livestream: 17:00 CET #LEGO #StarTrek #LiveLongAndProsper #BehindTheBricks

HELLO! Is it a 756-person LEGO® choir you’re looking for? 👀 Lionel Richie probably never imagined we'd kick off our holiday festivities with a team of LEGO Minifigures singing “Hello”… frankly, no one did. And yet here they are, helping us get in tune with a playful holiday spirit. Volume up! 🔊🎶 #RebuildTheWorld #IsItPlayYoureLookingFor #BehindTheBricks

Forget ghosts and goblins… when it comes to adulting, there's nothing scarier than a looming deadline! 👻🧟🎃📆🔜⏳ #Halloween #AdultingHorrorExpress #JustAvoid #DoNotImagine

A playground for big ideas? Yes, please! 🤸✨ Our Digital Creative Boost brought digital designers together for three days of fearless creativity, tech experiments, and cross-team connections. 🚀 From sparks of curiosity to bold ideas, the Boost proved that when designers play together, awesome things happen. 💡 A big thank you to all who made this year’s Boost an inspiring space for creativity and collaboration! 💭 #JustImagine bringing the LEGO® magic to life with technology → https://loom.ly/rfYGqjU. #BehindTheBricks #OneLEGOTeam #DigitalDesign #LearningThroughPlay

Big ideas don’t always start with big plans. Sometimes, they start with three small words: “What if we…?” 🤔 As a Playground Builder at our LEGO® manufacturing site in Virginia, Amy shows how one brave question can spark connection, unlock creativity, and shape the culture we build together. 🤝 Discover how she’s bringing our Leadership Culture to life → https://loom.ly/CmDkAEw 💛 #JustImagine #BehindTheBricks #OneLEGOTeam

Seventy years ago, we introduced the LEGO® System in Play: a simple yet revolutionary idea that every LEGO brick, no matter when it was made, should fit together. Today, the LEGO System in Play remains the foundation for endless creativity and imagination. It’s why every LEGO brick, even those made generations apart, fit together. It’s why a LEGO astronaut can visit the LEGO Boutique Hotel 👩🚀🏨 or a LEGO DUPLO® giraffe can join a LEGO City adventure. 🦒🏙️ To celebrate this milestone, we’re taking a trip down through the LEGO archive to trace the evolution of how the System in Play has helped create every type of house 🏠 and with them, worlds of imagination! Discover how the System in Play has inspired builders of all generations → https://loom.ly/VvfSnF0. #JustImagine #BehindTheBricks

Hey you guuuys! Get ready to relive the adventure that's loved by ‘80s and ‘90s kids everywhere. The Inferno is back in brick form! 🏴☠️💰 And who better to show it off than Data... (*ahem*)... sorry, Ke Huy Quan himself! Explore more details → https://loom.ly/0x2v8XE 👀 #Goonies #BehindTheBricks

Younger selves, favourite builds, and what makes us #OneLEGOTeam. 💛 In our latest 2x4 video, Sharmila and Yujing share their LEGO® journey — from Botanical 🌱 to Christmas 🎄 builds, and from curiosity to collaboration. Hit play and get to know them. 🎤 💭 #JustImagine your LEGO career → https://loom.ly/MJgRNzM. #BehindTheBricks

💭 Ever started something for one reason and stayed for another?   Numbers have always felt like second nature to me. But at the LEGO Group, data goes beyond spreadsheets and forecasts — it’s about crafting seamless consumer experiences and ensuring our Customer Service Advisors are equipped to meet the needs of LEGO® fans around the world. 🌍   It’s also about anticipating the unexpected and preparing our consumer engagement teams to tackle any challenges that arise. 📊   I came for the numbers and stayed for the culture.  Here’s what that really means — check out my new blog article: https://lnkd.in/e6fimndU   #JustImagine #BehindTheBricks #OneLEGOTeam