the LEGO Group

Seventy years ago, we introduced the LEGO® System in Play: a simple yet revolutionary idea that every LEGO brick, no matter when it was made, should fit together. Today, the LEGO System in Play remains the foundation for endless creativity and imagination. It’s why every LEGO brick, even those made generations apart, fit together. It’s why a LEGO astronaut can visit the LEGO Boutique Hotel 👩🚀🏨 or a LEGO DUPLO® giraffe can join a LEGO City adventure. 🦒🏙️ To celebrate this milestone, we’re taking a trip down through the LEGO archive to trace the evolution of how the System in Play has helped create every type of house 🏠 and with them, worlds of imagination! Discover how the System in Play has inspired builders of all generations → https://loom.ly/VvfSnF0. #JustImagine #BehindTheBricks

Hey you guuuys! Get ready to relive the adventure that's loved by ‘80s and ‘90s kids everywhere. The Inferno is back in brick form! 🏴☠️💰 And who better to show it off than Data... (*ahem*)... sorry, Ke Huy Quan himself! Explore more details → https://loom.ly/0x2v8XE 👀 #Goonies #BehindTheBricks

Younger selves, favourite builds, and what makes us #OneLEGOTeam. 💛 In our latest 2x4 video, Sharmila and Yujing share their LEGO® journey — from Botanical 🌱 to Christmas 🎄 builds, and from curiosity to collaboration. Hit play and get to know them. 🎤 💭 #JustImagine your LEGO career → https://loom.ly/MJgRNzM. #BehindTheBricks

💭 Ever started something for one reason and stayed for another?   Numbers have always felt like second nature to me. But at the LEGO Group, data goes beyond spreadsheets and forecasts — it’s about crafting seamless consumer experiences and ensuring our Customer Service Advisors are equipped to meet the needs of LEGO® fans around the world. 🌍   It’s also about anticipating the unexpected and preparing our consumer engagement teams to tackle any challenges that arise. 📊   I came for the numbers and stayed for the culture.  Here’s what that really means — check out my new blog article: https://lnkd.in/e6fimndU   #JustImagine #BehindTheBricks #OneLEGOTeam

Our sustainable materials journey began over a decade ago - and in 2018, we reached our first major milestone with the introduction of a new material for our soft and bendy LEGO® elements. ✨ Made with 89% renewable content from Brazilian sugarcane, we now have over 200 of these elements, found in around half of our sets. Fast forward to 2025 🚀, and 60% of the materials we purchase to make LEGO products will be produced from sustainable sources - such as plant oils🌱 - by the end of the year. This is all part of the LEGO Group’s ambition to use more renewable and recycled materials in our products by 2032. So far, we’ve tested over 600 different materials in our quest to find more sustainable alternatives for our durable, high-quality pieces. 🔎 And we’re not stopping here. From artificial marble worktops to recycled fishing nets and engine oil, we’re continually expanding the sustainable sources we use to make our bricks and elements. 📈 Find out more → https://loom.ly/-Nyb4A4 #LEGOBricks #JustImagine #BehindTheBricks

If creativity had an address, it might just be our brand-new LEGO® Boston Hub! ✨ It’s been five months since we cut the ribbon on our new U.S. Hub and the space is buzzing with hundreds of awesome colleagues collaborating, connecting, and creating together - with more teams joining soon! Recently featured in Interior Design (how cool is that? 👀), the Boston Hub spans six colorful floors and 157,000 sq ft - thoughtfully designed to inspire play 🤸, support wellbeing 💚, and champion sustainability. 🤝 💭 #JustImagine joining the LEGO team in Boston → https://loom.ly/7CEKvjQ. #BehindTheBricks #OneLEGOTeam

From Shanghai to Copenhagen, from Billund to London 🌍… Over 1,100 developers came together for DevCon25 - our biggest global developer event yet! 🚀 This year wasn’t just bigger, it was bolder - with 21 Play Activities hosted by our own developer communities. From playing with LEGO® bricks to getting hands-on with code, we explored how learning through play sparks innovation and collaboration. 🎮✨ A huge thanks to our awesome developer community for coming together as #OneLEGOTeam. 💛 💭 #JustImagine what we’ll create next → https://loom.ly/rfYGqjU. #BehindTheBricks #DevCon25

Play reduces kids' anxiety in hospitals ❤️ Our LEGO® MRI Scanner set is helping children around the world feel more confident during MRI scans – through the power of play. ✔️ 96% of healthcare professionals say it reduces anxiety ✔️ 46% report less need to use sedation on children ✔️ 95% say it improves the family’s hospital experience We’ve donated over 10,000 sets to hospitals globally and reached more than one million children, helping to make MRI scans a little less scary and a lot more playful. The LEGO MRI set isn’t for sale but is instead donated to hospitals by our incredible partners around the world. Learn more → https://loom.ly/2Y0KyHg #LEGO #LearningThroughPlay Fairy Bricks Starlight Children's Foundation United Way The LEGO Foundation

Searching for your next great podcast listen? We’ve got just the thing! 🎧 Our CEO Niels B. Christiansen recently welcomed Nicolai Tangen, CEO of Norges Bank Investment Management and host of the #InGoodCompany podcast to Billund for a peek behind the bricks. They talked about creativity, leadership, connecting with fans and what it takes to build a thriving culture at scale. 💡🌍 We might be biased, but if you ask us, it’s a fun and fascinating episode. 😉 🎙️Check it out here → YouTube: https://loom.ly/4oxECpg Spotify: https://loom.ly/Ulq1eBE Apple: https://loom.ly/vZWRx2A #JustImagine #BehindTheBricks

At the LEGO Group, we want to help build a sustainable future for children. 🌍 As part of our commitment, we're taking steps to reduce our carbon emissions, by developing tailored solutions to make our production sites more efficient and increasing the use of renewable energy. One important step is phasing out our use of natural gas, which historically we have used to heat our factories. Over the past three years, we've identified several alternative sources of heat, which will be a key step towards solving our emissions reduction challenge. 🚧 Drilled more than 2000 meters below the surface to unlock geothermal energy in Hungary 🏭 Transitioned to district heating in Denmark ❄️ Re-used heat generated by a chiller system in China Discover more → https://loom.ly/sb1i-sc #BehindTheBricks #Sustainability