the LEGO Group

HELLO! Is it a 756-person LEGO® choir you’re looking for? 👀 Lionel Richie probably never imagined we'd kick off our holiday festivities with a team of LEGO Minifigures singing “Hello”… frankly, no one did. And yet here they are, helping us get in tune with a playful holiday spirit. Volume up! 🔊🎶 #RebuildTheWorld #IsItPlayYoureLookingFor #BehindTheBricks

Forget ghosts and goblins… when it comes to adulting, there's nothing scarier than a looming deadline! 👻🧟🎃📆🔜⏳ #Halloween #AdultingHorrorExpress #JustAvoid #DoNotImagine

A playground for big ideas? Yes, please! 🤸✨ Our Digital Creative Boost brought digital designers together for three days of fearless creativity, tech experiments, and cross-team connections. 🚀 From sparks of curiosity to bold ideas, the Boost proved that when designers play together, awesome things happen. 💡 A big thank you to all who made this year’s Boost an inspiring space for creativity and collaboration! 💭 #JustImagine bringing the LEGO® magic to life with technology → https://loom.ly/rfYGqjU. #BehindTheBricks #OneLEGOTeam #DigitalDesign #LearningThroughPlay

Big ideas don’t always start with big plans. Sometimes, they start with three small words: “What if we…?” 🤔 As a Playground Builder at our LEGO® manufacturing site in Virginia, Amy shows how one brave question can spark connection, unlock creativity, and shape the culture we build together. 🤝 Discover how she’s bringing our Leadership Culture to life → https://loom.ly/CmDkAEw 💛 #JustImagine #BehindTheBricks #OneLEGOTeam

Seventy years ago, we introduced the LEGO® System in Play: a simple yet revolutionary idea that every LEGO brick, no matter when it was made, should fit together. Today, the LEGO System in Play remains the foundation for endless creativity and imagination. It’s why every LEGO brick, even those made generations apart, fit together. It’s why a LEGO astronaut can visit the LEGO Boutique Hotel 👩🚀🏨 or a LEGO DUPLO® giraffe can join a LEGO City adventure. 🦒🏙️ To celebrate this milestone, we’re taking a trip down through the LEGO archive to trace the evolution of how the System in Play has helped create every type of house 🏠 and with them, worlds of imagination! Discover how the System in Play has inspired builders of all generations → https://loom.ly/VvfSnF0. #JustImagine #BehindTheBricks

Hey you guuuys! Get ready to relive the adventure that's loved by ‘80s and ‘90s kids everywhere. The Inferno is back in brick form! 🏴☠️💰 And who better to show it off than Data... (*ahem*)... sorry, Ke Huy Quan himself! Explore more details → https://loom.ly/0x2v8XE 👀 #Goonies #BehindTheBricks

Younger selves, favourite builds, and what makes us #OneLEGOTeam. 💛 In our latest 2x4 video, Sharmila and Yujing share their LEGO® journey — from Botanical 🌱 to Christmas 🎄 builds, and from curiosity to collaboration. Hit play and get to know them. 🎤 💭 #JustImagine your LEGO career → https://loom.ly/MJgRNzM. #BehindTheBricks

💭 Ever started something for one reason and stayed for another?   Numbers have always felt like second nature to me. But at the LEGO Group, data goes beyond spreadsheets and forecasts — it’s about crafting seamless consumer experiences and ensuring our Customer Service Advisors are equipped to meet the needs of LEGO® fans around the world. 🌍   It’s also about anticipating the unexpected and preparing our consumer engagement teams to tackle any challenges that arise. 📊   I came for the numbers and stayed for the culture.  Here’s what that really means — check out my new blog article: https://lnkd.in/e6fimndU   #JustImagine #BehindTheBricks #OneLEGOTeam

Our sustainable materials journey began over a decade ago - and in 2018, we reached our first major milestone with the introduction of a new material for our soft and bendy LEGO® elements. ✨ Made with 89% renewable content from Brazilian sugarcane, we now have over 200 of these elements, found in around half of our sets. Fast forward to 2025 🚀, and 60% of the materials we purchase to make LEGO products will be produced from sustainable sources - such as plant oils🌱 - by the end of the year. This is all part of the LEGO Group’s ambition to use more renewable and recycled materials in our products by 2032. So far, we’ve tested over 600 different materials in our quest to find more sustainable alternatives for our durable, high-quality pieces. 🔎 And we’re not stopping here. From artificial marble worktops to recycled fishing nets and engine oil, we’re continually expanding the sustainable sources we use to make our bricks and elements. 📈 Find out more → https://loom.ly/-Nyb4A4 #LEGOBricks #JustImagine #BehindTheBricks

If creativity had an address, it might just be our brand-new LEGO® Boston Hub! ✨ It’s been five months since we cut the ribbon on our new U.S. Hub and the space is buzzing with hundreds of awesome colleagues collaborating, connecting, and creating together - with more teams joining soon! Recently featured in Interior Design (how cool is that? 👀), the Boston Hub spans six colorful floors and 157,000 sq ft - thoughtfully designed to inspire play 🤸, support wellbeing 💚, and champion sustainability. 🤝 💭 #JustImagine joining the LEGO team in Boston → https://loom.ly/7CEKvjQ. #BehindTheBricks #OneLEGOTeam