International Press Telecommunications Council (IPTC)

𝐃𝐫𝐚𝐟𝐭 𝐟𝐨𝐫 𝐩𝐮𝐛𝐥𝐢𝐜 𝐜𝐨𝐦𝐦𝐞𝐧𝐭: 𝐍𝐞𝐰 𝐈𝐏𝐓𝐂 𝐏𝐡𝐨𝐭𝐨 𝐌𝐞𝐭𝐚𝐝𝐚𝐭𝐚 𝐟𝐢𝐞𝐥𝐝𝐬 𝐟𝐨𝐫 𝐀𝐈-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 The IPTC Photo Metadata Working Group is proposing a draft set of properties for recording details of images created using generative AI systems. The group presents a draft of these fields for your comments and feedback. After comments are reviewed the group intends to add new properties to a new version of the IPTC Photo Metadata Standard which would be released later in 2025. The suggested properties are 𝐀𝐈 𝐌𝐨𝐝𝐞𝐥, 𝐀𝐈 𝐓𝐞𝐱𝐭 𝐏𝐫𝐨𝐦𝐩𝐭 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧, 𝐀𝐈 𝐏𝐫𝐨𝐦𝐩𝐭 𝐖𝐫𝐢𝐭𝐞𝐫 𝐍𝐚𝐦𝐞 and 𝐑𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐈𝐦𝐚𝐠𝐞(𝐬). Please see the post for full details of the proposed terms and information on how you can give your feedback: https://lnkd.in/dJSAdnYX #generativeAI #images #metadata #photometadata

We are in London right now for the IETF AI Preferences Working Group "Design Team" session, working on the draft of a new version of the protocol behind robots.txt, including directives allowing rights holders to express their preferences for how content should be used for AI training and usage purposes. The group has made great progress and we're looking forward to sharing our progress very soon! https://lnkd.in/gVUvtsWG #genai #optout #robotstxt

Congratulations to Olaf Steenfadt and the Global Media Registry team for getting this across the line!

"As content becomes commoditised, there will be a trend towards authentic, human-created work,” said Scott Belsky at the 2025 Content Authenticity Summit, held last week on Roosevelt Island, New York. Over 200 authenticity experts from over 150 companies joined together at the Cornell University Tech campus in New York City on Wednesday 4th June to share the latest work of those implementing #C2PA in the industry. The theme of the event was real-world implementation of C2PA and spreading the word about Content Credentials, the user-facing brand of the C2PA technology. The event was co-presented by International Press Telecommunications Council (IPTC) along with the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity (C2PA). Highlights were: * Presentations from Andy Parsons and Sherif Hanna on the launch of the C2PA Conformance programme, which will allow device and software implementers to be able to obtain certificates on the official C2PA Trust List (after the current Temporary Trust List is shut down later in 2025) * A talk from Bruce MacCormack of CBC / Radio Canada, Chair of the IPTC Media Provenance Committee, on how the media industry is implementing C2PA, and the importance of publisher branding and organisational stamping of content at publish time to prevent brand hijacking and misattribution of news content * An in-depth discussion of the IPTC Origin Verified News Publisher programme, including the launch of the IPTC guidance document helping news publishers to implement C2PA, with Charlie Halford, Helge O. Svela and Brendan Quinn * Another deep-dive workshop looking at which metadata fields should be included in C2PA-signed content. The discussion covered both metadata about the publisher and metadata about the content itself. * Eight simultaneous tracks of breakout sessions covering device conformance, implementation in the news industry, real-world deployments on Amazon Web Services, work on standardisation with ISO and other bodies and more * A fast-paced and wide-ranging presentation from UC Berkeley professor Hany Farid on the importance of authenticity and the difficulty of keeping up with deepfake detection in our world of ever-improving generative AI models * The many and varied discussions among attendees around their own effort to implement C2PA technology within their newsrooms The most common feedback that we heard from attendees was that participants would have liked to be at all of the breakout sessions at the same time! The next event that we will be working with is a C2PA Publisher Summit in Bergen, Norway in September, organised by Media Cluster Norway. https://lnkd.in/gdpHeB2Q

At yesterday's Content Authenticity Summit at Cornell's campus on Roosevelt Island, New York, IPTC released a guide helping news organisations to digitally sign their news content using #C2PA technology. The guide walks publishers and broadcasters through the steps of evaluating and understanding why they should want to implement content provenance at their organisation, obtaining a certificate from a Certificate Authority, getting their certificate added to IPTC's Origin Verified News Publisher List, signing content and showing users how to validate it. The guide shows how simple it can be for news organisations to start signing their digital content and have their assets appear as valid on LinkedIn and tools such as the IPTC validator https://lnkd.in/dKJxYYEN Download the guide from https://lnkd.in/de_iYzr6 and let us know what you think! #ContentProvenance #casummit2025 #contentcredentials #contentauthenticity

We all had an amazing day at the Content Authenticity Summit. We are proud to take our part in bringing over 200 of the world’s top content provenance experts together to take our work to the next level. Thanks to Santiago Lyon and the whole Content Authenticity Initiative team for all their work in putting it together!

The International Press Telecommunications Council (IPTC) is proud to co-host the 2025 Content Authenticity Summit, along with the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI). The event will be held tomorrow, Wednesday 4 June at the Cornell University campus on Roosevelt Island, New York City. The Content Authenticity Summit will convene over 200 of the world’s foremost experts on digital content provenance including implementers, creators, and policymakers for a one-day series of presentations, panels, breakout sessions, and hands-on demonstrations to highlight the latest developments in this essential and fast-moving space. Brendan Quinn, Managing Director of IPTC, will be hosting two workshops at the Content Authenticity Summit. Many other IPTC members will also be represented: * Adobe will have many representatives at the event, including Andy Parsons, Eric Scouten, Pia Blumenthal and Leonard Rosenthol * Bruce MacCormack of CBC/Radio-Canada, Chair of the Media Provenance Committee, will speak about C2PA adoption in the news media * Helge O. Svela, CEO of Media Cluster Norway will co-host workshops on C2PA in the news industry. * AFP and IMATAG will present a case study on their project to digitally sign content * Charlie Halford of the BBC will co-host the workshop on C2PA metadata in the news industry * Mike Palmer of Sinclair Inc. presents their work on prototyping C2PA content signing on the AWS platform * Will Kreth of HAND (Human & Digital) will be speaking about how provenance protects the identities of athletes and entertainers * Sherif Hanna of Google  will be speaking about the forthcoming C2PA Conformance process. Other speakers include representatives from Meta, LinkedIn, OpenAI, Partnership on AI and Nikon. We will report on the event later this week. If you’re attending, come and say hello to our members and to IPTC Managing Director Brendan Quinn. #MediaProvenance #C2PA #CAI #MediaTech

📢 Just published: IPTC’s best practice guidance for publishers on opting out of generative AI data mining. Unveiled at the IPTC Spring Meeting and CEPIC 2025, these practical guidelines offer clear, actionable steps for publishers—large and small—to assert their rights and signal that their content is not available for AI training (unless licensed). Explore the details here: 🔗 https://lnkd.in/gVUvtsWG #GenerativeAI #OptOut #DataMining #IPTC #MediaRights

📢 Just published: IPTC’s best practice guidance for publishers on opting out of generative AI data mining. Unveiled at the IPTC Spring Meeting and CEPIC 2025, these practical guidelines offer clear, actionable steps for publishers—large and small—to assert their rights and signal that their content is not available for AI training. Explore the details here: 🔗 https://lnkd.in/gVUvtsWG #GenerativeAI #OptOut #DataMining #IPTC #MediaRights

Over 60 senior technology, data and editorial staff from 43 top media companies around the world met in Juan les Pins, France and online for this year's IPTC Spring Meeting. Representatives from The Associated Press, AFP, BBC, Bloomberg, Getty Images, The New York Times, RNZ, Broadcast Solutions Group, Qatar News Agency, XInhua News Agency, Progress, Data Graphs, National Geographic Society, Orange Logic, Trufo,Deutsche Welle, Profium, Athens Technology Center, OpenOrigins and more joined us in Antibes in the South of France. Many other IPTC members joined via Zoom from around the world. We discussed and shared best practices on AI in media, content provenance, knowledge graphs, AI opt-in and opt-out, and many other topics. We already have a few new ideas for future work and how we can extend our standards to solve real-world business problems in the media industry. Thanks to CEPIC for hosting us for Day 1 of our event yesterday, where we held panels on AI opt-out, provenance, blockchains for image archives and photo metadata. We're looking forward to more interesting sessions tomorrow for Day 3! #iptcSpring2025 #metadata #standards #newstech #mediatech